Posted January 30, 2005 - 02:36
I just got back two weeks ago from the disaster relief in Thailand. I was in Bankok for a few days walking down the street and the markets were flooded with counterfit jerseys(not to mention the various other fashion brands). Some of which were mirror images of the Authentics. I guess the very technology we come to depend on bites us back sometimes. It is kind of sad because there is a tremendous demand for these and most of their customers are Americans and Europeans who KNOW DAMN WELL they are counterfit. The question is: Why are they so in demand. I was reading a thread about alternate jerseys and the MAJOR MARKETING SCHEMES launched to market these SUPER HIGH PRICED items. The Consumers dont want to pay the prices for a jersey. Especially when they find out what the cost of goods are to produce, and that happens when your friend comes back from Thailand or Taiwan and shows you his "authentic Jersey" he got for 4 dollars that looks IDENTICAL to yours you payed fifty dollars for.
The manufactures of the materials (twills, AT satin, NX, FIT, etc.) make these products readily available for any marking shop to be able produce the jerseys with the EXACT materials as PRO SPORTS. All They need then is a LOGO, which we all know is available all over. Only now are they starting to produce new materials that are kind of like The DOLLAR BILL with security features built inside which ensures the Authentic Value of and item. Like security features in the Tags as well as special glues behind the applique. Technology BItes, but it helps too...to make a product more value added. The Jerseys now-a-days are(I HATE TO SAY IT) cheap. It will take a little time for them to cycle through and produce "SECURUTY" Authentics, but the technology is there.
This problem is much wider than we think. Go to best Brands of the World, Download, "QUICKSILVER" or "NIKE", next go to EBAY and purchase 100 dollars worth of screen printing equipment and you got yourself a factory. The Majority of people just want Identity and dont care att all if its Authentic or not. They just want to be seen with The name.
I am encouraged by sites like this. True fans have the opportunity to show our own unique concepts of teams we love without having to get caught up in the PROPAGANDA MACHINE. There should be no limit to being able to identify ourselves with a TEAM or image. And if we do buy a jersey, the manufactures need to MAKE THEM MORE VALUABLE and produce them in a technique that cannot be replicated. My Four cents...