davidson

Yeah, I don't know why a branding exercise should require a press release explaining its intent. It should either perform the job you are stating it does, or (like this) you somewhat undermine yourself by making confusing or conflicting statements.

Yup, Im heading.

If you have to read through the rationale for the brand to have a better understanding of it, to what extent is it representative...? I'm not big into the 'core values' of companies (who would describe their brand as not 'inspiring'?) and Im highly dubious that a branding company can express such concepts in the way they seem to feel they can. I agree, the marks don't seem connected to each other or the nature of their application. It seems a bit odd that they slightly hint at 'O' shapes... I dont get the connection to the wordmark It seems a large part of any big brand refresh/ exercise these days comes as part of its rational. Much of that has to do with the self promotion of the brand team. Most of the images in that piece feature those people... Thats fine as long as the brand works in its environment and as a stand alone symbol to the consumer. I guess this might?...

@jmoe12Is indeed.

Nice. This gave me a quick idea:

ooh, nice job on this. i like the reflections on the decal.

I was slightly unlucky in terms of getting sorted into the 'pool of death' situation, the other 3rd seeded teams in each pool being (Japan, Georgia and Italy), but unfortunately for England, there are now 9 or 10 decent teams plating in world cups with the likes of Fiji, Samoa and Japan throwing up the odd upset now and again. If you have serious designs on winning a world cup, you should be putting away pretty average teams like Wales.

Yup, silly. Big potential market.

Wales world cup kit (plus sponsor and minus the RWC logo) with 4 gold bars on the arms marking the 4 occasions that Wales have gloriously managed to make it out of the pools stages of a World Cup without being beaten by a tiny Pacific Island nation.

Conversely, the Springboks wear a very dark jersey that almost always looks very close to black at a distance when playing the All Blacks and the two have never worn change strips to memory. Only the white shorts make it obvious...

Yeah, they are sort of inconsistent as to how similar team strips need to be before they choose to play in away jerseys. In the Quarter Final game you are referring to France actually wore their home jersey and away socks and shorts. it was a strange looking game and because both teams wore mismatching strips, it was ironically hard to tell them apart. Screenshot below:

Argentina looking sharp. One of the few Nike teams left I think? Ireland Away: Romania Away: