andrewharrington

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andrewharrington last won the day on September 8

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  1. andrewharrington

    FC Cincinnati

    I can’t disagree with that, but it’s inconsequential to me when evaluating the logo. In fact, I’d argue that it indirectly reinforces my point. The team itself might as well be invisible (whether due to ownership apathy, lack of success, etc.), but the logo is pretty damn recognizable in comparison (and it’s original in sports, even 20+ years later). The Revs logo is more famous (or infamous) than the team itself. It’s like the Whalers in that regard, just much more polarizing.
  2. andrewharrington

    FC Cincinnati

    I’ve never gone public with this, but I love the Revs logo. It greets nearly every tenet of conventional logo and branding wisdom with a great big, “F yourself,” and it does so with confidence and gusto. The only thing that I hate about it is that there’s not a great way to display it on dark colors. That can be worked around on the uniform and many places where it might be used, but it definitely is potentially challenging for some applications. That said, the current Revs logo, while it is polarizing, completely bonkers, and certainly stuck in its time (though I’d argue it’s aesthetic is very representative of a particularly memorable time in American soccer; the ‘94 World Cup), it is, above all else, distinctive and expressive. The one you’ve got there is forgettable. All it says to me is, “Yeah, we’re the token stars and stripes team in our league.” That’s not to say I don’t think the Revs brand or logo could be improved, but I definitely don’t think the one you’ve posted is the right move.
  3. andrewharrington

    FC Cincinnati

    I have now, and I love it! Perfectly illustrates that the purpose of a logo is simply to identify something, not necessarily to communicate everything (or, in this case, anything) about the brand. One is not meant to understand and experience the Chicago Cubs through a circle with a word in it. To get what the brand is communicating, one has to soak in the sun, see the white pinstripes, feel the ivy, eat the Vienna beef, taste the Old Style...
  4. andrewharrington

    FC Cincinnati

    I think the real issue here isn’t that this symbolism is present, but that designers and brands feel the need to trumpet it like it actually means something to people. It’s fine if the lion was drawn with three feathers for a reason, but it ultimately means little to a fan. It’s fine if nobody knows why there are three feathers, because they don’t care. Explaining all these little tidbits to death is like walking into Yellowstone saying, “Look at this wood chip! Oh! And this pebble! Have you felt this mud!?” all the while ignoring the vast landscape of beauty that is created by the some of those parts. It puts the audience’s focus exactly where it doesn’t belong, and I think it’s a pretty bad way to present work. I’m still not sure that beginning with *only* an idea is the best way to go about it. You still need a plan and some vision because you have to be able to communicate that idea with aesthetics and branding. Some ideas have deep wells to explore, some have very shallow ones. There are great ideas in both of those categories, and even a great idea can be difficult to communicate. Truth be told, the aesthetics and the way an idea is presented are equally as important as the idea itself. It’s the first impression for 99% of the people who interact with a brand, and just as it’s not wise to sacrifice an idea for the aesthetics, nor should you sacrifice the aesthetics for an idea. It’s always a balance; the two have to support each other. I often assume that people aren’t going to get the idea, and that helps me find ways to communicate it more clearly in the aesthetics. Either way, though, I think there is a 50-year idea here, but it’s being overshadowed by the hollow symbolism. At its core, this is a neo-German club in a city/region (I like to call it the “Bavarian Belt”) that loves its German culture. It’s like the Celtics brand adapted for Cincinnati. Columbus does the same thing, and it’s successful. Milwaukee could pull it off, too. Is it a particularly deep or original idea? No, it’s pretty simplistic and common, as mentioned, but it’s an idea that resonates with Cincinnati and and an idea that will endure for a long, long time, regardless of how many points are on the mane.
  5. andrewharrington

    NBA Changes 2018-19

    Ah, I missed that part. Maybe Jimmy’s buying back all the Shamet 23 jerseys? ?
  6. andrewharrington

    FC Cincinnati

    You definitely don’t want to see the vector artwork. Trust me when I say those are no better. I think this lion has some really nice parts, but the whole is not up to the caliber of the good pieces. The typeface, though (the straight versions, at least), I think is great for what they’re going for with this club. The angled counters and terminals perfectly evoke the checkered flag of Bavaria, which was the first thing I saw in the type (I’m also familiar with Cincinnati's rich German influence, so take that for what it’s worth). I also love how this design choice could potentially stoke an intense rivalry with Columbus if they end up staying, given the Crew’s own positioning as an Anglo-German club since their redesign.
  7. andrewharrington

    NBA Changes 2018-19

    Only if you’re changing numbers but staying on the same team. If you switch teams, all your old jerseys are instant deadstock items regardless if you wear a different number with your new team or not.
  8. andrewharrington

    Montreal Alouettes teasing re-brand

    Love the mark, but I think the whole package would have worked better if they stuck with the light colored helmet (and their signature jersey design).
  9. andrewharrington

    FC Cincinnati

    Womp, womp. When your illustration is this crisp and this rigid, you absolutely *must* nail the details. It’s such a shame because the beer hall style and vibe of the branding, type, and illustration have real promise, but the clunky executional oversights take it down when it’s this simple. Letting the spike in the C return to parallel when the wordmark runs up? Kinda puzzling.
  10. andrewharrington

    Our Talk with Adidas about the NHL Digital 6 Uniform Project

    There was plenty of off-the-wall, but the teams still had to be comfortable enough to approve them. Most of the teams erred toward the most classic or conservative option they were shown (one of them was even designed by the team because they weren’t into the options we showed them). While it’s not as off-the-wall as it *could* have been, it’s still a big step for any of these teams to do something like this, let alone all of them.
  11. andrewharrington

    NHL 2018-19

    If I recall, I think I went sans because the crest that actually goes with this jersey used sans serif type (as well as the captain patches). I also thought that if any team had hypothetically worn player names on the back of their jersey in the 1920s or 1930s, the letters would have been as simple as possible because they were all hand-cut. For that reason, sans felt like the better choice on this one. The other Bruins uniforms I put together (inspired by eras a bit later than this one) had serif type, though.
  12. andrewharrington

    NHL 2018-19

    Yes. Actually, I think the reason this shade is used is because it’s the stock brown that all the equipment manufacturers already have a standard for. There are a lot of gears to turn to get a new color of pant, glove, or helmet on the ice.
  13. andrewharrington

    College Football uniforms- 2018

    But the socks... (I’m kidding.)
  14. andrewharrington

    Community Members with Successful Sports Designs

    It’s spreading! ? A hockey mom from the booster club approached me about using the original one I did (circa 2003) maybe 3-4 years ago. I told her yes, but that I was a lot better designer now than I was in high school, so I offered to redesign it, resulting in the version above. Since then, it’s started showing up in soccer, and this season it was on the base of the collar of the football team’s grey alternate. The new football coach is a former player from my class, so I got in his ear on Instagram about doing a full identity for the school. We’ll see how that goes. Not crazy about that soccer ball in the top where the ring should be, though. ?
  15. andrewharrington

    NBA Changes 2018-19

    Well, the color burgundy was named for the eponymous style of wine from the Burgundy region of France. And gold is gold, whether it’s the bright, athletic shade or the more muted, contemporary version. The early duds alternated between the two, but the originals, as well as the (in my opinion) best ones, featured the athletic gold similar to what’s used today: Everything in a design doesnt need to jump out at you from a mile away or within the first few seconds. Having new things to discover as you get closer or as you explore the design in your hand add depth and interest. It can certainly make the design more engaging if it’s done well. I don’t think the idea of turning the pinstripes into words is what makes this Lakers uniform off-the-mark; it’s everything that came before. I think it’s case by case. Even the military uses non-standard colors of the flag on some uniforms and vehicles. I do agree, though, that the color shift is more palatable when the design of the flag is adapted into a something new, like a different shape, a pattern, a creative take on one of the elements within the flag, etc.