andrewharrington

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Everything posted by andrewharrington

  1. andrewharrington

    Best Logo Refreshes

    I make a concscious effort not to sound like I’m talking down to people, but I’m sure it does come across like that on occasion. People get fired up, they get defensive, it happens. I often find myself editing out snarky portions of my comments because I don’t want to come across like that. What it comes down to for me is that you guys are part of the audience to which I want to connect through the work, and I like to engage that audience because it helps me become better as a designer. At the same time, I look at existing identities objectively, meaning irrational personal attachment doesn’t have much influence on how I design. I try to look at it like I’m a fan and I base a lot of decisions around what would appeal to me as a fan, but imperfections in a logo aren’t the reason why I’m a fan of any team, so I have no problem fixing imperfections if they’re not essential to communicating the message. That’s why I explain my opinion through the lens of design principle rather than as my own personal “like or dislike” point of view.
  2. andrewharrington

    College Football uniforms- 2018

    The shiny gold looks fantastic on the numbers, and I’m guessing it hooks nicely to the helmets. I’ll take that full time.
  3. andrewharrington

    Seattle NHL Brand Discussion

    It’s only tangentially related to the team name, and mythologically, it’s not particularly relevant to Colorado (Sasquatch being a Pacific Northwest legend and the Yeti a Himalayan one), so they ditched it for something that *is* relevant to Colorado.
  4. andrewharrington

    NHL 2018-19

    If you insist on forcing something completely non-functional into a piece of sports equipment worn by elite athletes, you’re kind of asking to look awkward and a little ridiculous. Take a cue from Detroit and clean it up.
  5. andrewharrington

    Best Logo Refreshes

    The principles of design transcend personal attachment, my friend. Also, who decides whether something’s broken or needs fixed?
  6. But you just noted that the previous look isn’t perfect, so why bring it back exactly as it was when you have the opportunity to make it perfect?
  7. andrewharrington

    Best Logo Refreshes

    Squares do offer a nice proportion on hockey jerseys, but this one’s a good example of a unique case. While the old mark is nearly square, it doesn’t fill up the square evenly and, in my opinion, the way it sits in the center of the chest is a touch on the awkward side. The new one is wider (more of a golden rectangle) so that the meat of it can spread across the chest a little farther and carry the same visual weight and presence as a mark that fills the “chest square” evenly. This is an optical correction similar to how a triangle mark needs to be wider than a square or circle logo in order to make up for the surface area inherently lost due to the nature of the shape itself. This image pair is also a good one to show how the new N isn’t actually more squat. It’s the same footprint as the old N, but it’s been thinned out, particularly through the diagonal, to create better harmony between the two letters. I can buy the charm in the angled blade (maybe even the elegance if it were done better), but I'm really curious what you like about the tapered handle. It doesn’t show realistic or functional perspective, and to me it comes across 100% as a sloppy mistake.
  8. andrewharrington

    Best Logo Refreshes

    I’m looking for critique on why it’s a downgrade. Looking at the pieces objectively, to me, it’s a better mark in every way. It’s gone from clunky to clean by virtue of the letterforms being more visually balanced (no more fat N), aligning all the angles (no more tapered stick handle), and making the four stripes a more prominent and focal element (no more bangle bracelets choking off the bottom of the Y).
  9. andrewharrington

    College Football uniforms- 2018

    I liked that look. It was pretty unique and it was an interesting way to continue their signature stripe from pant to jersey. Their current uniform is fine, but I feel the jersey striping is too similar to the helmet/pant stripe design without being the same. It would work better for me if they were more different.
  10. andrewharrington

    Best Logo Refreshes

    Ouch. Got any advice for how I can suck less at my job next time?
  11. andrewharrington

    Best Logo Refreshes

    Yes. They already had the “secondary logo” version of the NY stick. They briefed a new one because the approach of the old one (connecting directly to the primary mark) didn’t work very well. They wanted a better stand alone mark, whether it connects to the rest of the identity or not. Who knows. Maybe they’re testing the waters for an update. One can dream.
  12. andrewharrington

    NFL 2018 changes

    UCLA’s football blue was always very light, more like Carolina or Columbia blue, until maybe the late 1990s. Since then, it’s been darker and more vibrant, pretty close the color the Chargers wear now. I’m not sure why the Chargers switched from the darker Pacific blue color, but it happened the same year they switched to yellow pants, so it likely was either a conscious design decision or a manufacturer change.
  13. I love stories like this, but it’s not really a different piece of art like the Ravens’ left and right facing logos are. Based on that photo, all they did was flip the entire logo for the other side, while the article implies that they did a completely custom version where only the hat, plume, and hair are flipped (which would have been the best way to do it, in my opinion).
  14. andrewharrington

    Best Logo Refreshes

    I can respect that position. I think your suggestion is definitely the ideal one, but if they did simply rip off a piece of native art and didn’t commission an artist, compensate him/her, or do those other things you mentioned, then that completely flips my position on it. The success depends on proper ethics.
  15. andrewharrington

    Best Logo Refreshes

    Even though the stick is angled, there’s no perspective or depth to it, so the monogram *is* literally flat. It always has been, even in the context of the primary logo. Connecting directly to the primary logo wasn’t the goal here. That’s already been done, obviously, and separating it highlights all the flaws that get lost in the clutter when viewed in the context of the primary mark. If anything, squaring up the stick brings it into proper alignment with the letters and syncs up the style of the two elements, both of which help achieve the team’s goal (making the NY monogram into a better stand-alone mark). I think you’re reaching with the Sharks comparison. Surely you can’t expect a two-dimensional icon with this degree of simplification to display the same kind of articulation as an illustrative logo like San Jose’s.
  16. andrewharrington

    Best Logo Refreshes

    You gonna elaborate on that one?
  17. andrewharrington

    Alliance of American Football - Team Names and Logos

    The problem with getting fan input is that unless you can get tens of thousands of people to participate (and take it seriously), it’s nearly impossible to isolate any trends in the data. On top of that, fans are generally thinking on a reactionary “do I like it/is it what I expected” level, whereas the design work will encompass not only name, color, logos, and uniforms, but also the brand voice, extensions into other media, stadium/arena experience, architecture, merchandise, concessions, etc.
  18. andrewharrington

    New York Jets are confirmed to be getting new uniforms in 2019

    But in the case of the Jets’ all-green uniform, the green covers roughly the same real estate as a basketball uniform, so it is an exception (provided they wear white socks).
  19. andrewharrington

    NFL 2018 changes

    I’m going by the artifacts I’ve seen at the Hall of Fame. I just don’t have photos. Pacific blue was the original color. Collegiate blue followed it and it was a bit lighter and brighter, but still not like the Oilers’ color.
  20. andrewharrington

    NFL 2018 changes

    Going by history, the Chargers’ collegiate blue should be a bit darker than the Titans’ Columbia blue.
  21. andrewharrington

    Best Logo Refreshes

    I certainly think so.
  22. andrewharrington

    Best Logo Refreshes

    I would debate the integrity of the original; its linework is very directly lifted from the artifact (silhouette, mouth, beak, eyes, brow...). That alone puts in on the wrong side of moral for me. For that reason, I prefer the current. It’s a great interpretation of a piece of native art, not a direct copy of one.
  23. andrewharrington

    Uniforms With Different Colored Helmets, Jerseys and Pants

    Across 30+ teams in a league, or 60+ college teams with a decent amount of history behind them, that would lead to a sea of sameness with little opportunity to set yourself apart. Three colors can absolutely work, and does for many teams. You just have to be smart and strategic about how you implement it.
  24. andrewharrington

    Best Logo Refreshes

    I understand what you’re saying. The critiques there should come across as, “changing x, y, and z would make this logo better,” but instead come across as, “changing x, y, and z would make this logo look more like how I like logos to look.” It’s subjectivity disguised as objectivity, in a way. Flaws in digital art shouldn’t be acceptable simply because most people don’t notice them or because they like the art despite the flaws. That’s like a publisher accepting a book filled with errors and badly structured writing just because it’s the next in a popular series for pre-teens. If you like the logo with the flaws, you’d still like it without them. This is a conundrum for anyone who creates things (painters, designers, writers, choreographers, musicians, etc.). It often comes down to a choice: should you bend your own philosophy and principles in exchange for the notoriety and exposure that comes with mass appeal, or should you do what you think (or know) is right and hope that talent and quality eventually outshine the trends?
  25. andrewharrington

    Best Logo Refreshes

    You wouldn’t believe me if I told you. As Derek said (and I think I’m remembering this right), that logo was done in house at OSU, and it was out for roughly one day before Rickabaugh (designer of the original?) said something to the effect of, “What are you doing? Give me a couple hours and we can fix this.” The current logo was out within the week.