guest23

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About guest23

  1. NFL 2017 changes?

    Please articulate this brand strategy and the changes that have been made that I am not aware of. I really do want to hear your insights and want to see what I am missing here.
  2. College Football Uniforms - 2017 Season

    Ripon's magic formula is using the generic late 90's jersey template which was the basis for 90% of college and pro jerseys and is still used by the packers, panthers, cfl and select others. When Ucla went back to their traditional stripe they literally went back to an older template that was worn before techfit came on the scene. It all comes down to $ and who has the leverage. If Ucla has the clout to mandate a certain uniform style in their contract language then it's up to the supplier to provide that product or they have to source an acceptable alternative that meets the contractual obligation. The crux of the issue is that 95% of the parties on the client side only care about the financial aspects of the supplier deals. Most decision makers either aren't detail oriented in such a matter or simply don't care. You'd be surprised how close enough is the norm.
  3. NFL 2017 changes?

    You were explicitly referring to the dolphins rebooting their brand yet you only used their visual identity to support your argument. Unless you can show something definitive in how the company is being viewed in the marketplace other than aqua/orange/dolphins/nfl football, nothing has changed with the brand. Also you need to provide some data with your 47% statement. Correlation is not causation and there are a variety of mechanisms to drive revenue like changing the season ticket pricing structure that can give you those results. You also then have to compare their revenues to the rest of the league to determine if that rate is on par. You're attributing way too much design with the overall concept of brand marketing and overestimating the effects of changing packaging/graphics on the bottom line IMO.
  4. College Football Uniforms - 2017 Season

    Beat me to it. Additionally that ripon template has got to be going on 20 years at this point. The tech/russell example is a total anomaly,there's definitely more fabric underneath than a traditional cap sleeve which allows the braid/stripe to run under the ribcage. Unfortunately I don't see that style catching on.
  5. NFL 2017 changes?

    I disagree 100% with this assessment. This was nothing more than a modern repackaging of the same dolphins brand. Same white dominant, aqua, and orange. Same leaping dolphin in front of a sun ring. This is no different than an airline updating its livery or pepsi refreshing their graphics package and marketing message every 5 years. Nothing has remotely changed with the essence of the brand, it just became trendy and sterile devoid of any real character. The look has already become forgettable and is why the fans are clamoring for throwbacks because they didn't realize they already had a classic brand right in front of them. The dolphins' fundamental issue is the inferior product that they are putting on the field but when you're in marketing it's easier to hire a design firm to change your package than do the hard work to improve the contents inside it.
  6. College Football Uniforms - 2017 Season

    The crux of the issue is that the traditional Ucla stripe was an insert into the seam between the sleeve and torso. The way it wrapped all the way around was that it connected under the armpit. Modern jerseys have no armpits, they are either cap sleeves or significantly pulled in. Given that that the material to complete the loop no longer exists, how is it possible to replicate the traditional stripe/loop? You either do what lsu/miss did the last few seasons, or you wrap the stripe under the arms across the ribs giving you a houston rockets look. There just isn't an easy fix for this one.
  7. New Helmet enters the NFL

    You've demonstrated that you're not qualified to speak on the matter given that all of your rationale is based on unproven hypotheses, wild ass assumptions/guesses, and "common sense". There's a reason the brain injury studies are run by neuroscientists, kinesiologists, and engineers that apply actual scientific principles and collect extensive amounts of data on the subject matter as opposed to leaving it to a bunch of equipment managers to solve.
  8. New Helmet enters the NFL

    Statements like this exemplify why the service department manager at my local dealership is not the lead R&D engineer running the vehicle safety and crash testing program back at HQ.
  9. College Football Uniforms - 2017 Season

    the athletics program is in dire need of a brand unification project...considering the school's brand is a top 10 or top 5 college property globally their overall identity is horrible. Sure football and hoops have classic uniforms in general but they are in dire need of refinement...across the board you have navy, multiple shades of light blue, royal, tan, metallic gold, yellow using a hodgepodge of unrelated logos and marks...templates are an issue for sure but they have a lot of work to do.
  10. New Helmet enters the NFL

    The first statement is 100% false. You can try to distribute the energy of the impact all you want but you cannot stop the brain surrounded by fluid, to not hit the inside of a skull when intense blunt forces the head to either come to a complete halt or an immediate change of direction.
  11. College Football Uniforms - 2017 Season

    fair points...I think I was focusing more on football uniforms, that have more stretch fabric than dazzle gym shorts and crappy replice jerseys where I believe the poly is used because it's cheaper. I still find it hard to believe that at least one apparel manufacturer has not created a shiny modern athletic fabric simply out of differentiation and fashion trends cycling through the 90's at the moment.
  12. NFL 2017 changes?

    Well the counter example is the bears. While they don't have 3 wrap around stripes, the placement is by far superior. For the 9ers they have a long history of messed up stripes going back to the late 80's when players started to have their sleeves customized tailored for tightness which removed the stripes entirely in the process.
  13. College Football Uniforms - 2017 Season

    Can you help me understand if it's just a chemical treatment and has nothing to do with the type of textile used, why all the manufactures switched over to 100% poly or a 90/10 poly/stretch nylon from the old nylon/spandex construction? Is it a weight thing? Purely fashion? Keep in mind it's not just football uniforms that have made the switch just about every sport and training gear made this switch to matte fabrics.
  14. Los Angeles Rams Brand Discussion

    Teasing a color scheme with practice uniforms and creating a frankenuniform for game days are not the same thing. This is a botched attempt at trying to make their change to blue/white as quickly as possible. For the time being at least. They are clearly attempting to create a LA look and are going about it the wrong way.
  15. College Football Uniforms - 2017 Season

    I have heard the same thing that the new pants wick away much more moisture than the dazzle nylon/spandex. That is obviously a big difference. I also believe that there is a comfort benefit with features like the lighter mesh wrapping around to the back of the knee. While the packers definitely have stayed away from nike jerseys I think their pants may actually be a ripon/reebok model that is similar to the nike version: matte yellow moisture wicking polyester and mesh insert pant stripes. At this point I think the panthers are the only team that wears both jerseys and pants with the old construction and materials, which has been around since the mid 80's.