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  1. 2017 Miami Dolphins Creative

    I agree being 100% sports team, especially 16 regular season game seasons you're not going grow brand reach. All the major prestige brands have crossed over into other categories successfully which gives them their cache.
  2. NFL 2018 changes

    I stand corrected. Are the pearl or gloss done on top of a team color shell or do they start with a generic primer color shell like light gray then paint the team color over?
  3. NFL 2018 changes

    To clarify molded plastic is when colored dye is put into the polycarbonate while it is in liquid form. It's then injected into the mold and once the hardening/finishing is done no additional coloring is performed. The color is literally embedded into the plastic. All of the other finishes (paint, chrome etc.) are exterior and applied to the shell as a cosmetic finish. In the nfl good examples (90% confident) of the molded plastic color shells would be the chiefs and bears.
  4. NFL 2018 changes

    What about the stock molded plastic colors? That style dominated from the late 70's up to the late 90's and is still used by a handful of teams that never bothered to change . Then you have the steelers which I believe is some sort of hybrid between molded plastic and paint but I'm not sure. It's a very dull shine.
  5. It's about time these finally take the smart path to correct the idiocy of those in charge of naming the school in the 1st place. There is nothing more un-American than naming a school after a Loser and a Traitor. Schools should be named after inspirational figures in history that the represent core values we want our kids to grow up with.
  6. Good riddance. They should rebrand using this concept as inspiration.
  7. MLB changes 2018?

    In my years past I used to really dislike the disparity that the yanks and tigers had as it made no logical sense. Over the years I have changed course and when you look at the side by side I think the whole legacy analog disparity works much better for both clubs. The rough cut on the jerseys and the more refined embroidery on the hat was a great balance of perfection. Sometimes having perfect laser cut lines and proportions is just not aesthetically pleasing because it's too uniform. Also putting the hat D on the jersey leaves way too much white space.
  8. College Football uniforms- 2018

    Mod edit.
  9. NFL 2018 changes

    Well the objective fact really is that the Browns franchise entity was moved to Baltimore and surrendered its IP related to the Cleveland Browns brand to the NFL in exchange for relocating the franchise. The league then sold an expansion franchise to Al Lerner along with the Browns IP to relaunch the Browns brand and market it as a historical franchise. To me the the objective fact is that the new browns are not the old browns. They are an expansion team doing business as the Cleveland Browns.
  10. Finally Splurged on a Replica '67 Saints Jersey

    Just checked out the website. Really great stuff but you might want to tell the guy to take down all images, marks, and references to player names as a good chunk of those jerseys are very similar to what some licensed product looks like. Don't get me wrong, I'm fully in support of historical reproductions that are made to order for individual consumption, but some of these can easily be interpreted as infringing on the rights holders.
  11. How much can you "update" a classic?

    Both of you make good points. Both arguments are rooted from 2 different perspectives. The crux of the issue is that the yankess, braves et. al evolved from the analog world and you're absolutely right that that there was no QC because there was no leadership or requirement from the top saying that a single mark must be used in all applications. At some point along the way the equipment manager or helmet decal vendor for the braves went for the fat version because they could not replicate (most likely) or decided that a fatter die cut logo actually looked better.on the helmet. In the case of the yankees I agree that 4 marks is nonsense but try swapping the jersey mark with the hat mark and vice versa, it just does not look right. Having come across a handful of style guides produced in the digital age, modified logos still exist for exceptional and special cases. Additionally you still have the occasional one offs like how do we do a logo application on an airplane? In short, there will be imperfections when designs ultimately make their way into the physical world for the numerous unplanned applications. The key is to keep them at a minimum.
  12. NFL 2018 changes

    How about that black chinstrap that #33 is wearing. I remember him and Bettis as the 1st time I noticed 100% colored (no white) chin straps. Pretty sure the league banned all color on chin straps the following season.
  13. NFL 2018 changes

    I support this statement. It seemed like the vsr 4 and the bike/air helmets were the only 2 options for 25 years. In addition to all of the R&D you also have programs like va tech that are now performing consistent research and publishing it. This is not by any means a solution but it's a step in the right direction. As far as the proliferation of helmet models it feels like we are back in the 70's with riddell, rawlings, maxpro, wilson etc...
  14. Los Angeles Rams Brand Discussion

    And the rams won't eclipse the raiders and likely not the cowboys or eagles either. They definitely could slot in above the steelers though.
  15. Los Angeles Rams Brand Discussion

    I think you're being a tad dramatic.