Your points are valid but the hard truth is that the average person doesn't care. If the look is reasonably close - to them, not to uni geeks - and it's a fraction of the cost, what do you think they'll do? Besides, have you seen those jerseys Wal-Mart sells? They're licensed but some look worse than the knockoffs. My background is the airline industry and a semi-similar thing is people always howling for more legroom and better service but when it's time to book the ticket, guess what they go for? Yeah...the lowest fare.