BrandMooreArt

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BrandMooreArt last won the day on February 26

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About BrandMooreArt

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    Graphic Artist

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  1. NFL Uniform Concepts

    doing something a bit different and releasing 15 designs at once. a couple are older designs i've done before, i've posted my Buccaneers and Redhawks (Redskins) designs here before, but most are ones i haven't fully shown yet. you can see the whole project HERE on Behance. posting 2 of my favorites below: TAKING STATE / HOUSTON TEXANS Only minor changes were needed for the Texans. The helmet now has a satin Hydroskin® finish (like the Vikings) with a larger helmet logo; because a charging bull logo should never be small. The jerseys and pants do away with generic stripes and now feature a Texas state flag design. I felt it was important for the team to make better use of the state flag as they compete in-state with the NFL’s biggest brand, the Dallas Cowboys and allows the Texans to proclaim themselves THE Texas team. “Battle Red” over Navy becomes the primary home option not only to differentiate them in the heavy blue AFC South division, but to position the Texans as the “anti-Cowboys”. THE INAUGURAL / ARIZONA CARDINALS The Cardinals were founded in Chicago in 1898, and were 1 of 2 charter NFL teams in 1920. They are the oldest continuously run professional sports franchise in the United States. I’ve introduced a vintage brown to the identity to reflect their beginnings, a call-back to the original football pants. The 4 stripes on the sides of the jerseys echo the stripes found on the sleeves of the Cardinals 1930s design, positioned where they would be today, if modern jerseys still had long sleeves. The contrast collar also reflects past Cardinals jersey designs.
  2. College Football Uniforms - 2017 Season

    exactly what i'm writing about right now
  3. College Football Uniforms - 2017 Season

    i wonder if this will be a new trend. doing away with true throwbacks and playing off the Pro Combat direction, but instead of a forward thinking design it represents different elements from the past. This is what Penn State did as well.
  4. College Football Uniforms - 2017 Season

    i would have liked that direction as well. this was an opportunity to do a really great throwback, and i can't get enough of throwbacks. BUT! the intention here isn't "throwback" its more of a "storytelling piece" that honors Rockne and some ND history within a new design, not a Texas A&M-esque "relic". and its one that probably should differ from their regulars a bit; hence the NOB . if thats a right direction to take or not, i dont know, but i like the final product still. i think overall this is the kind of design quality that we should expect from ND and as their alternates in the past have not always lived up to the brand's gravitas, this for me is a breath of fresh air.
  5. NFL 2017 changes?

    thats a very telling shot. look how much more well defined the stripes are throughout the uniform— its a very clear read on every application. but the steel gray around the numbers gets muddy. even though the number font is really well constructed with clear forms, the outline just doesn't make it easy on the eyes. i like the decision to include this color in the uniform. they were never going to do a 3rd blue jersey for color rush and a gray one is too good of an opportunity to pass up. but they needed something to contrast against white and the light gray isn't the answer. but using the splash of steel gray in the numbers was the worst idea; its the one part of the uniform that you cant muck around with— they HAVE to be legible. i think a better solution MIGHT have been to use steel gray for the facemask and wordmarks
  6. NFL 2017 changes?

    what teams didn't move to the Vapor Untouchable template this year?
  7. Indiana Pacers New Uniforms, Alternate Logos

    big mistake if you ask me; a marketing plan directing an identity. needs to go the other way
  8. Coke Zero to become Coca-Cola Zero Sugar

    "clear alcohols are for rich women on diets" - R. Swanson
  9. My first political sign

    yea that's pretty awful, mate. lets start over and think about what we want to say and how is the best way to get that message across. you want people to be able to read this quickly and easily so we don't need their eyes darting all over the place finding the next line. just keep all the text centered and soften those colors. then use your highlight color (yellow) on his name. you're going to need to find a way to communicate something about him and what he stands for visually as well. with the tagline "neighbors first" maybe an illustration of a home could work. i worked up a quick mock to put it in visuals (forgot what his name was when i typed it out)
  10. NBA Changes 2017-18

    exactly
  11. NBA Changes 2017-18

    just because it wasn't created by the team doesn't mean it's not a marketing play
  12. College Football Uniforms - 2017 Season

    they never look good on mannequins, but honestly, its not too different from what Nike did with LSU.
  13. College Football Uniforms - 2017 Season

    right on; im a believer that creative problems do not have correct solutions. but that doesn't mean that there isn't a craft to it all. i like your example of the stroked numbers vs one color, but the issue with UCLA is they used both within a set of designs where those other teams/schools are consistent in which way they go on both home/road and this leads to a consistent image. it doesn't mean one way or the other is right, its an option in the tool box, yet with UCLA what im saying is this number font doesn't really hold a stroke well— the strokes close in the positive space of the number and i think this makes the number harder to read, or at least is a bit annoying. and Andrew has a good point that a white number on blue would provide a better color balance throughout the uniform. i just prefer the way they actually did it not because i think it looks best, but because it looks more true to UCLA history to me. but thats just me, i will say that if i had to pick 1 person to design a set of numbers, the person behind this set would easily be one of my top 2 picks, so i don't want to push back too hard on the number font topic. and for what its worth, Andrew would be my other pick.
  14. College Football Uniforms - 2017 Season

    yea, there is a disconnect between designers and audience. Andrew isn't saying you can't like something that is "off" but saying to him it's OK for it to be off (or, still be great) is like saying "it's OK for you to half ass your job because no one cares". and a lot of times the way we (designers) speak might come off as we're "gatekeepers of good design" or some :censored:, but honestly, you won't find many craftsmen like Andrew, and the details of the craft is something we both geek over. i wish i knew how to bridge this gap because i don't think "it just has to look good" does anything positive for sports design, but when we push reason and "why" in design a lot of people (not you) believe we're just making things up or pushing some marketing agenda. i don't know— i feel like we're all having one conversation in two different languages sometimes.
  15. College Football Uniforms - 2017 Season

    agree 100% on the numbers and i think this font works best in one color too. how the outer stroke on the number closes up on the serif (see the 6) annoys me a bit— but, i still like where they ended up. i think with the home jersey because the whole concept is about this classic look, having a white number would look off. it wouldn't be traditional, but would be this new design that i think would probably feel stuck between eras. so in using the gold number, you probably need the outline (or a drop shadow as they've done before) to make it legible. it definitely isn't what i would like to have seen done if this were a brand new team, but this does feel more like UCLA. it's all part of the same design and every detail should work together. unless you're going to break it for a good reason like i described above. you can look to UCLA's previous Adidas jerseys to see how the stripes and numbers are at odds with one another. it ends up feeling as though each element was designed independently from the other and it looks cheap. the worst case scenario is something like the Browns, where the stripes and wordmark dominate the jersey so much, it makes the numbers hard to read— they're very distracting. when something is off like Andrew describes, its like one guy in a band that isn't playing in key. but again, for UCLA, we'll just say it's "visual jazz"