BrandMooreArt

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BrandMooreArt last won the day on April 17

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About BrandMooreArt

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    Graphic Artist

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  1. Classic Coral: Dolphins Tweak Colours for New Uniform

    with Otto Graham being the original inspiration, i felt like he was anything but traditional. hes still one of the best throwing/running threats at QB ever, a guy that could do it all so having a digit that was a bit unexpected seemed fitting.
  2. Classic Coral: Dolphins Tweak Colours for New Uniform

    pretty sure Nike will do most of those tests, though they used to be (while doing the Broncos and Oregon) more dedicated to matching colors (helmet to jersey) and getting details right than they are now. some things get overlooked these days. i dont know about having 11 uniforms lined up together though, ive never seen/heard any manufacturers doing that, but its always been something i try to imagine and i think seeing 53 Jaguars uniforms next to each other will really make that uniform more likable, to use as an example. its usually those minimal uniforms that really become strong when the team takes the field.
  3. Classic Coral: Dolphins Tweak Colours for New Uniform

    i should correct some fake news. the number font i proposed wasn't Nagurski, it was another one i built around the same time called "Otto" that i used for my Browns concepts and renamed "Csonka" also, after going back through some things i found this slide that i thought was still interesting. i love all of these uniforms and felt this was a good space for the Dolphins to be in.
  4. Jacksonville Jaguars Unveil Stripped-Down Uniforms

    i dont think you need to use every color in the uniform thats in the logos. the classic example is the Blackhawks. the Steelers and now Dolphins dont. but the logo shows up twice on the uniform so its not void of gold. id like to see some more gold too, but thats just on personal tastes; i dont thinnk it would actually make the uni any better. it wouldnt make it more recognizable or numbers more legible
  5. Classic Coral: Dolphins Tweak Colours for New Uniform

    same same but different
  6. Classic Coral: Dolphins Tweak Colours for New Uniform

    i dont think so. our Social team monitors what goes on twitter, IG, and facebook because its always in front of them and theres consistent themes there. we see "bring back the old logo and uniforms!" on almost everything we post. its not something we take too seriously, but some comments to the Color Rush uni helped persuade the new orange conversation. theres a great photoshop someone did of a player as a Creamsicle we used in one of our pitches. someone today commented "the Dolphins video editor should be the new CEO" and our Creative Director of Video gave them a "like". so we're out there, somewhat
  7. Classic Coral: Dolphins Tweak Colours for New Uniform

    yea, i wish we could have been able to do that. before joining the team, i developed a number font called "Nagurski". it made its way into a concept or two after being re-named "Csonka" and i thought it looked pretty good, but ultimately, we just didn't want to change too much at one time.
  8. Jacksonville Jaguars Unveil Stripped-Down Uniforms

    i really think the shock of the Jags unis will wear off and with time, and come to be more appreciated. put these unis in the football world 10 years ago; how many could say they were too simple then? i think the most negative effect in the post ProCombat era is there is more expected from a uniform and it has to be this storytelling peice. which was really cool for a few years but now, seeing a uniform that compares with Texas, Penn state, even the Lions throwback feels like such a releif for me. especially a team with a unique color like teal, even though id like to see a bit more gold used i dont think its entirely necessary. and seeing the old Jags or new Titans, Buccs, Browns... this looks like a uniform that has all the right things in mind and even if they leaned too far towards simplicity? i think thats way better than the alternative. they gave up the “hunting from the shadows” BS and approached this one with the thought of “we’re here to play football”. that is such a great thing to hear
  9. Classic Coral: Dolphins Tweak Colours for New Uniform

    btw, @Melenhead can elaborate on more of the process and thought than i can
  10. Classic Coral: Dolphins Tweak Colours for New Uniform

    i kind of feel the same way, at least when i first saw it. the orange looked really red and i thought we moved too far. i love 1645 (thats pretty close to what i use in my personal branding) but after living with it for a while, i guess ive gotten used to it. we just wrapped a Junior Dolphins box truck in the new color and seeing it that size and that bold, it looks pretty freakin' sweet
  11. Classic Coral: Dolphins Tweak Colours for New Uniform

    i started working with the Dolphins in February of 2016 and things were just kicking off then. during my first week, i got briefed into "Project Mayhem" and we did a lot of internal research and concepts. this was driven by our CEO and Creative Director; they wanted to do something different because neither of them were there in 2013 when the uniforms/logos were designed. in the end, its still Mr Ross's team/brand and we didn't want to hit him with too much as if to say "you got it all wrong! lets change it all!". the final direction to "remove blue" was our CEO's idea and we worked with Nike to make the perfect choice of orange; something unique to the league even though its still very close to browns, broncos, and old orange. this was probably a very unique approach to the uniform design where we (team) made teh decisions and Nike more or less filled teh order on to schedule release. will be back on this evening
  12. Classic Coral: Dolphins Tweak Colours for New Uniform

    i honestly dont know! with all the revisions and concepts we've done, that was certainly something i pushed to remove but cant remember where we landed on it. on the plus side, most of the guys wear their jerseys or undershirts untucked so it gets covered. on the minus, they wear their jerseys and undershirts untucked :0
  13. Classic Coral: Dolphins Tweak Colours for New Uniform

    yea, ill have to check to see how much i can reveal but over the last 2 years, we explored a lot of options white for CR, or all aqua as the alt choice
  14. Classic Coral: Dolphins Tweak Colours for New Uniform

    yea that was the idea, just remove the blue and replace with orange. we tried to keep things consistent from helmet to jersey to pants too. we sampled i think 3 different helmet stripes to make sure it was right
  15. Classic Coral: Dolphins Tweak Colours for New Uniform

    they’ll be updated for the season