piggybacking off of the "worst-of" thread, some of us thought it might be appropriate to have a best-of thread. i feel like this has been done before though, but maybe its been a while? anyway, the way i'll do it is by league and my picks are based on the list below (feel free to make your lists/cases any way you choose). its actually hard to find teams who really hit on each one of these categories, so some of my picks might be lacking in one of these areas but i feel are so great in all the others i couldn't ignore them. i could include 5 or 6 teams in every sport in my top tier, but for the sake of brevity i'll only take 1 from each.
Selection based on:
word marks / type
primary home/away uniforms
Best of the NFL
Packers - the identity seems to be truly timeless. the uniforms, colors, and primary logo are as great today as they were in the 60s. and they have a team name that is all their own. if they lack in one area, its the word mark but with the rest of the identity being so near perfect they're fairly easily my pick for best NFL identity. the other contender is the Raiders but Packers win here because the Pack's primary logo is much better.
Best of MLB
Cubs - really never expected to pick a red/blue team here in a league where 70% of the teams share that color palette, the Cubs do it so well. pinstripes, beautiful logos, and something about the youthful team name feels friendly and likable – not what you expect from pro sports teams today. i also like the Blue Jays but the logos is overly complex and the Orioles' just don't quite seem finished.
Best of NBA
Hornets - i can't make an argument for any other NBA team; this is THE one. i don't think the current uniform is the last on they'll wear because it could use some work but only a little. even if you're not a fan, this is the type of identity that makes you want to buy team swag. if i have to give honorable mentions though, it goes to the Kings and Bucks
Best of MLS
Union - this is a hard pick to make because soccer's team sponsorships completely ruin some good uniforms. i'll take Philly though based on a great crest, colors, and kit. for me the White Caps are right up there too, i really love their current jerseys and theres no reason why the Crew shouldnt be in the conversation, but they sabotaged their identity with their uniforms.
Best of NHL
Canadiens - i love the red and blue thats perfectly broken up by the thick stripes and just the right amount of white. really great logo that fits in with my Packers and Cubs picks for simplicity, craftsmanship, and timelessness. if i made a lists of best identities combining all sports, the Canadiens would be near the very top. that said, i was really close to making the Stars my pick here and could make a case for the Blackhawks as well