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UnclearInitial

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    Trequartista
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  1. Even if the logo has its flaws, actually having a logo and not whatever squiggly lines and clip art they had is a massive upgrade, and it’s about damn time the Clippers had a nautical inspired logo again. Not a massive fan of the switch from royal to navy, and of the two new blues I would have rather they switched to light blue with navy in a supporting role. The wordmarks are probably the biggest miss for me, the entire brand is very similar to the Twins but the wordmark especially run into the computer-generated uncanny valley problem the Twins wordmark has had for decades. The cursive doesn’t look like nautical ropes like the 2010 script. I do like the stacked Los Angeles Uniforms are fine, especially the red one seems good, but I’m a bit baffled by the monocolor flags when they could have mimicked their own colors. We’ll see how well single color reads. Like how the shorts on the red shorts seem inspired by this pretty underrated uniform Pretty surprising that they revealed a massive rebrand as they go into a new arena with an ESPN article 60 games into the previous season. Definitely not how I expected Ballmer to want to make a splash. I’m just glad the new identity isn’t based on blackletter
  2. Really sucks that not even national TV games are a reprieve from baseline ads like in the past. The arc of commercialization is long but it bends towards ads being everywhere all the time. FWIW I’m really enjoying these Knicks City uniforms. The double script is kind of dumb but at least makes a modicum of sense for New York and it’s relatively inoffensive. And the taller arch and letters are so much better than the current compressed version
  3. I do like the “NBA Cup” Trophy, it’s a bland name but if it survives until it’s renamed it’s a decent enough trophy. The real atrocity is calling it the “In Season Tournament”, just call it NBA Cup like the trophy or even just The Tournament. In Season makes it sound even more worthless than it actually is
  4. Second straight year we’ve seen a team outright acknowledge that they messed up their primary colors in a uniform reveal. Pretty funny video but I realllllly hope they didn’t actually purposefully mess it up for a Twitter video that will be seen by a few thousand people and forgotten a couple hours later
  5. Really dumb to sideline the purple like this, especially when the beam had become such a part of their brand. The new wordmark is great, the updated side paneling is better, but they should have switched purple and black on the wordmark, numbers, arm and collar trim. And obviously the away (sorry, the “Icon”) should be purple. Overall this can’t be anything but a downgrade since they went away from their signature color.
  6. What does “We Are 26” even :censored:ing mean as a marketing slogan? How is it memorable or inspiring in any way? There’s 3 countries, 16 host cities, 48 teams. It will be the 23rd World Cup, 96 years since the first one. WHO is 26? and the “regional logos” are just as uninspired and bad as the main one. I can’t stand this trend where everything needs to be a blank canvas so it has “intermodularity”, “flexibility” and other BS marketing speak that some exec who half-listened to some tech bro’s inane thoughts about the direction of the future of branding wanted to impose
  7. The Knicks City sans-serified version of NBA athletic block is really bizarre, the numbers that don’t have serifs especially took me ages to figure out why it was so uncanny valley until I realized the difference was that the hole in the 9 etc. have an NFL-like 90 degree angle unlike the normal NBA block (notwithstanding the poor choice of numbers in this particular tweet)
  8. These instantly become the best jerseys the Magic currently have in their set (although it seems like it’s missing a pinstripe on the front of the shorts). Huge upgrade on the previous Statement and they should make this the primary away with a matching white if they’re intent on keeping the Dwight-era logos. It was always confusing why the T-Mac jerseys had pinstripes side panels and stars on the front when the way it was done here is so much better
  9. The inline lettering is better than bevels and at least the dated swooshes are gone… but it’s baffling how they thought this would be received as anything but plain shirts with a script printed on them. I really like the wine uniforms colors and choosing to have just wine and gold was the right choice (as it was on the LeBron II set)… but it is desperately needing SOME flair. It looks like they’re applying color on color stripes that recall the LeBron II set, so just… actually make them visible? Candy cane striping on the arm cuff could also have worked
  10. I’d forgotten that the template of the Summer League jersey is also two stripes of the same color that cut off, which is pretty close to the Jazz template if you take out 2 colors like the Jazz did. The templated summer league look is way too similar to the regular uniforms to
  11. Personally I think it’s a clear upgrade, it seems more 80s style conceptual than 10s minimalist for minimalist sake. The profile Lion of St. Marco is way better than the frontal version, I love the grooves that recall the Venetian flag fringes and the ornament of a gondola, and the green for Venice, Orange for Mestre being aligned right-left aligning geographically. But most of all the previous one was just a mess that had way too many elements, random orange-green stripes and a goofy grinning lion, last years application that did away with the roundel was their best in years. I think the late 00s one with the winged lion holding a ball would have the most potential if they cleaned it up though http://scudettitalia.altervista.org/old_style_venezia.html
  12. Of :censored:ing course the tech bro wanted plain white and black, liked Brooklyn’s brand, and chose highlighter yellow when they told him to pick a real color. Theres also too much purple in the NBA for the Jazz to claim it as their own distinctive feature without a secondary color like those remix jerseys show.
  13. I’ve never seen a team ashamed of the rebrand it’s releasing. If this was 25 years ago they probably would have been scrapped at the last minute and become a collectors item. At least when the Suns figured out they were making a mistake ditching purple they managed to make the away jerseys purple. Kind of emblematic that the face of the rebrand is a bench player and not either of the franchise cornerstones because they’re not even sure if they’ll ever wear these.
  14. Got to think it’s between LA and NY for the final, with the loser hosting one semifinal+ the opening match and Mexico City the other. Will Canada host any knockout stage games? Can’t see them hosting more than a round of 16, probably in Vancouver
  15. I don’t hate the Cavs going back to metallic gold, but a more brassy color would have been better than this drab Vegas gold. The shadowed C doesn’t work in 2 colors, just use the outlined version. Trying to be 5 different identities at once doesn’t work, the 2003 C Sticks out like a sore thumb, too bad it’s by far the most unique and recognizable part of the Cavs brand, which is why they should simply base their identity on that
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