Number font is stupid. Needlessly "unique" just to look different. that dosnt make any sense to me. theres nothing needless or unnecessary about being unique. the number font is a part of the brand identity and should reflect their logo and other graphic elements or have a rhythm with them. that said, i dont feel TCU has executed this concept very well. they're very close but the cuts are really odd Well, I guess I could've worded it a little better. I put quotes around "unique" because I really just don't find it all that impressive. Nike put little notches in the number font for MSU, too. I don't like it when a number font appears to be forced into a design simply for the sake of being different. How does this particular font design fit the overall brand indentity? Sure its different (relatively), but does it serve the design, or is it just different to be different? in this case i do agree. if they would have cut TCU between the serifs and stems (not what i would recommend) in a similar way at least there would be rhythm and continuity to the uniform. there would be a good reason for their design choice, and at least we could say they did a bad/okay job in the correct way, and you would also say "yeah, thats looks like TCU" Why do those collars look giant?