Foxxtrot44

Sounds like there's no timeline on a name. Smith says they'll likely start the season wearing generic "Utah" uniforms. Probably no nickname until year 2. Colors should be announced soon. Doubleday and Cartwright is the firm working on the brand.

Those names are terrible. Hoping for the best, but it's Smith, so my expectations are rock bottom. Venom: Utah doesn't have a particularly large presence of poisonous animals, I suppose the imagery could draw on spiders, scorpions, or rattlesnakes though (assuming Gila monsters are out). Blizzard: Please God no. The others: I don't even know what you do with these. The Hockey Club options feel particularly tragic.

What are people feeling for colors? Green and yellow like the Eagles? Will this annoy the Minnesotans?? Something purple to tie it to the Jazz? Seems we'd be the only purple squad. I've always felt green and orange was an underused "Utah" color scheme, but I understand how it could be more polarizing.

This shot might help with future sight of a Winter Classic.

Time to make a few quick calls to Colorado and get this thing done!

Given that the name has to be Utah ____, I hope they don't try to force the 'Y' sound alliteration. Yetis and 'Yotes all ring a little hollow to me. (if they pick Unicorns, though.....) It would be interesting to see them try to alliterate the 'Aw' sound instead. Foxes, Pronghorns, Tomatoes, etc... That said, this is also a chance to exercise one of the long-running name candidates in Utah sports history. Utah State University tried it in the 70's, Real Salt Lake almost went for it in the aughts...is it finally time for the Utah Highlanders? Thank you for reading.

Hey, we've got a color scheme and logo all picked out and ready to go too........

The league has heard so many complaints about load management that they are going out of their way to ensure players sitting are actually injured.

As a host of the purple mind virus, I'll chime in that while I like the city uni, I absolutely would not want it as the core of a rebrand. That said, seeing the associated court has really brought me around to the idea of the jazz as a dark purple/lavender team. Pretty unique color scheme that would actually feel like an outgrowth of the team's history and location. Throw in a sky blue or copper to balance the whole thing out. I guess keep the black because management can't not.

Back when the Jazz were polling fans on new colors, I suggested that Ryan Smith had the hubris to ignore fans and fight to keep the black and yellow. So it begins... https://www.sltrib.com/sports/jazz/2023/10/25/purple-or-black-utah-jazz-owner/

Aww look, those two flags got together and made a baby! That's the winner of the Ogden city flag do-over. Here's what it beat. One of these is genuinely great and I cant believe it didn't win. https://www.ogdencity.com/DocumentCenter/View/23741/02-07-23-WS-Flag-Design

I'm confused as this is the first I'm ever hearing of the Sacramento crown referencing the mountains. Is this actually a thing or are people just misreading the overlapping crown elements ?

I like how this image has been posted twice now (on a forum for logos, no less) by people so obviously tickled by the "SL,UT" moniker that they completely failed to notice Jerry West capping the Salt Lake temple.

While I'm sure this isn't the rationale, you pointing out the lowercase i reminded me of this little design quirk from Paris. It's a funny symmetry, but like I said, probably not the reason it was done.

It would be fitting that RSL fans, who have been asking for a new yellow kit for a decade, would only get one because Adidas had a league-wide aesthetic shift.