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Everything posted by Hoopladawg87

  1. The Lakers' recent re-design was a bit unexpected for me, and I'm rather conflicted with what was unveiled. With Magic playing a prominent front office role and LeBron coming to town, a modernized version of the Showtime-era uniforms makes perfect sense. However, a number of details feel a bit overthought. Let's start with the good. The crewneck collars are a long-awaited change, the lack of side panels on the Association and Icon Edition jerseys eliminates a bit of clutter, and the vertical drop shadows offer a cleaner take on the previously angled design. The gold looks better than last year's mysterious shade of banana yellow, and unifying the colors of the wordmark and numerals on each jersey helps give this set its own identity without straying far from the team's historical identity. Speaking of not straying far from the team's historical identity, let's now move on to the bad. That starts with the purple Statement Edition uniforms with random and unnecessary full-length black side panels. I actually don't think they're as offensive as everyone believes them to be, but it's a change that lacks purpose and reason while taking away from what could have been a very nice traditional purple uniform -- for a team like the Lakers, just don't overthink it. Another design detail I feel was overthought is the triple stripe trim on the Association and Icon Edition uniforms. Including the base color of the uniform as the outermost stripe just seems to add a bit of unnecessary clutter. (Oddly enough, they got this part right on the Statement Edition uniforms....weird.) To improve this set, I think only two significant changes are necessary: 1) make the trim a double stripe pattern, eliminating the uniform's base color; and 2) make the Statement Edition uniform consistent with the design of the Association and Icon Edition uniforms. The double stripe trim pattern creates cleaner borders, especially once the colors are flipped to reduce the muddling that occurs when white and gold touch. This color distribution also allows for the trim to border the side panels on the shorts without causing conflict. The consistent Statement Edition uniform simply preserves the Lakers' identity while adding a bit of flair for the LeBron era. To complete this set, I also designed a City Edition uniform. This one is far more out there than the other three uniforms, but personally that's what I prefer City Edition uniforms to be -- fun, unique, full of character, at least noticeably different from the rest of the team's uniforms. They aren't the Kobe-inspired City Edition uniforms from last season, but they still incorporate animal print. Specifically, the influence comes from the obscure giraffe logo of unknown origins adopted by the team for a brief moment in the early '60s. It was recently discussed on the Sports Logos board here, and I found a very thorough write-up on Reddit that can be found here. Basically, this logo appeared on a few merchandised items in the early '60s, while a text-less version appeared on a number of Fleer basketball cards. There doesn't seem to be a definitive origin or history of the logo, but it's weird and it's fun and I figured I may as well try to create a uniform based on it. So, we have the classic 'Los Angeles' script - arched - along with giraffe-print side panels, stars, and black and pink accents. The giraffe-print side panels are also a subtle way to incorporate another mysterious element of the Lakers' historical identity, that of the aforementioned multiple shades of gold. Anyways, it's weird and obscure, but hopefully fun and unique. Thank you for taking the time to read my analysis and explanations -- any and all comments and criticisms are greatly appreciated! Los Angeles Lakers Association Edition Uniform Concept Los Angeles Lakers Icon Edition Uniform Concept Los Angeles Lakers Statement Edition Uniform Concept Los Angeles Lakers City Edition Uniform Concept
  2. Hoopladawg87

    LOS ANGELES LAKERS x NIKE | 2018/19 Uniform Concepts

    Thanks a lot! I really like your term "modern throwback" -- that perfectly captures what I was hoping to achieve! Thanks! I'm not sure the giraffe merchandise would sell as well as Nike's Kobe-themed City Edition gear from last year, but at the very least it would be fun to see! I'm curious to see what direction they go in with the City Edition uniforms this season... I appreciate the kind words! Good connection re: Magic being a part-owner of the Dodgers -- I hadn't thought of that. I wanted to add something identifiably "Lakers" to the shorts since the design and color palette weren't exactly on-brand....a full "LAKERS" block script from the Giraffe logo didn't fit, so it was ultimately reduced to the interlocking "LA" block script.
  3. Hoopladawg87

    RGiss NBA Concepts - Dallas Mavericks

    The new version of the logo looks very nice! The cleaner lines and lack of shading make a big difference. My only suggestion would be in regards to the orientation of the basketball lines -- the shape of the hat obscures them just enough to make it look a bit off. The symmetry of the hat may better lend itself to symmetrical basketball lines. I also think the new color palette is an upgrade. The return of green is exciting, and royal complements it significantly better than navy. The uniforms are clean and use the colors nicely, though they might be a bit conservative for a team with 'Mavericks' as its nickname. They're a difficult team to design for considering their extremely dated current set as well as their bland uniform history, so unfortunately I don't have much to offer in terms of suggested improvements. I'm not sold on the two-tone jersey/shorts combo for the City Edition uniform, but I really like how out-of-the-box that jersey is! It's fun and unique and does an excellent job of incorporating the identity you've created. Good work so far!
  4. Hoopladawg87

    2018 NBA Concepts

    Great start so far! Each design is very clean and well-executed. A few thoughts... Sixers - The 'Sixers' script matching their current 'Phila' script is beautiful! I've spent an unreasonable amount of time trying creating something similar with nowhere near the results. I also like the color balance of the red uniform with the switch to white side panels -- their current red uniforms feel a bit over-saturated. My only suggestions would be to add a matching drop shadow to the wordmarks, scale down the side panel stars, and eliminate the contrast-color belt buckles. Magic - I love the simplicity of these. I will always support the Magic returning to the star print, and eliminating the collar and armhole trim while making the side panels linear is a perfect complement to that detail. Well done! Grizzlies - This is a very welcomed color change, and I appreciate the uniqueness of the design. The wordmark on the white uniform feels like it could pop a bit more, but this is an excellent start. Heat - This feels like a bit of a lateral move. I like the asymmetrical nod to the Floridians, but the true side panel with the off-center wordmarks and numerals feel awkward and off-balance. I think it could benefit from accentuating the asymmetrical a bit more to balance things out. Also, the black uniform feels like it could benefit from a bit of white contrast somewhere in the striping. Warriors - The Warriors need some actual warrior imagery, so I'm a big fan of the side panels....they're relevant, but in a subtle way. The typeface feels a bit cluttered with the extra serifs, though, and I'm not sold on the double blue color palette. Great start, can't wait to see more!
  5. The Atlanta Hawks are admittedly one of my favorite teams to re-design. They have a number of uniquely quirky looks throughout their uniform history -- the '80s swoop, the Pistol Pete-era shoulder striping, the pinstriped trim thrown back to this past season, etc. They've also adopted a number of interesting color palettes over the years: red and yellow, blue and lime green, red, black, and volt, etc. This rich history without a singular defining look offers a lot of identifiable inspiration to draw from and modernize. This project came after connecting two observations: 1) last season's City Edition Uniform drew inspiration from the wrong throwback; and 2) considering the Bulls, Trail Blazers, Heat, and Rockets all adopt some combination of red, black, and yellow, the Hawks need to explore a more unique color palette. The aforementioned swoop uniforms are iconic considering their association with the Dominique Wilkins era. They're incredibly dated by today's standards, yet they lend themselves well to modernization. Additionally, blue and lime/mint green is a color combination I've noticed a lot recently, including in the realm of sportswear. Connecting the dots, I decided to modernize the swoop uniforms in a blue and lime/mint green color scheme. The angles and asymmetry remain, though the lines are straightened and simplified. The typeface is retained, though slanted relative to the straightened swoop.The 'ATLANTA' script appears on all three jerseys to make use of the full space, while the 'HAWKS' script accompanies it on the left leg of all three shorts. The player name is located below the numerals on the backs of the jerseys in homage to the Pistol Pete-era design (albeit without nicknames!). ATLANTA HAWKS x NIKE | Association Edition Uniform Concept ATLANTA HAWKS x NIKE | Icon Edition Uniform Concept ATLANTA HAWKS x NIKE | Statement Edition Uniform Concept I also reverted this design to the team's current color palette, and to be honest I think I prefer this version to the blue and lime/mint green one. The colors pop more, it's more identifiable with the team's brand, and the Statement Edition Uniform is a bit more interesting. ATLANTA HAWKS x NIKE | Association Edition Uniform Concept ATLANTA HAWKS x NIKE | Icon Edition Uniform Concept ATLANTA HAWKS x NIKE | Statement Edition Uniform Concept Thanks for looking -- please let me know your thoughts!
  6. Hoopladawg87

    ATLANTA HAWKS x NIKE | Uniform Re-Design Concepts

    I appreciate the feedback! I think the stripped down color palette needs the chevron pattern for balance, but I'm skeptical applying it to the red and volt (and anthracite) uniforms could be a bit much....there's a lot of color intensity and competition there. For the sake of consistency across the set, though, I definitely subscribe to your line of thinking. As for the color balance on the first Icon (and maybe Association) set, I think you're on to something. I grappled for a long time with how to appropriately distribute the secondary and tertiary colors across those uniforms, and I think the tertiary color on each is a bit underrepresented. Your solution seems to fix that issue! You're 100% right -- the colors on the first set are pretty abrasive. I'll tweak them to alleviate that issue -- thank you! Thanks! That's a very intriguing idea....having only seen the feather design on their current white, red, and black uniforms, I'm curious as to how it translates to the other colors. I'll have to experiment with that when I tweak the shades of blue and green! I've seen yours and a number of Hawks concepts on these boards....not sure what you're aiming for with this comment. I really like the set you've created there -- it's clean and simple, yet has a distinct connection to previous sets. Excellent blend of eras. Sidenote: I can't look at your alternate jersey without being reminded of the Nike Rewind jerseys from the early 2000s. A lot of jerseys from that collection were questionable at best, but the Hawks one and a handful of others feel ahead of their time now considering where Nike's current design aesthetic is trending.
  7. The Denver Nuggets' recent uniform unveiling surprised me -- after distancing themselves from light blue with their last two rebranding efforts and cutting it out entirely this time around, I expected a heavy emphasis on the new color palette. While I expected more gold and 'flatirons red' - and much less white - I really like what they did with their Icon Edition uniform. The design is clean, the colors pop, and each element feels as though it has a clear purpose. Unfortunately, the same balance isn't struck with their Association Edition uniform. On top of that, their Statement Edition uniform - which feels more like a City Edition uniform - lacks cohesion and purpose. I hope to eventually work on concepts redesigning their Association and Icon Edition uniforms, but for the past week or so I've been tinkering with their Statement City Edition uniform. I like the simplicity of what the team unveiled, especially the single-color wordmark and numerals and the contrast they create on the blue jersey. I also appreciate the simple-but-not-bare look of the shorts, though I think the design itself is lazy. Lastly, I'm kind of a fan of the alternate skyline logo if for no other reason than the fact that it's alarmingly similar to the old logo of the now-defunct Columbus Horizon. I dislike radial wordmark, though I understand the difficulty in fitting three, 4-letter words on the front of a jersey. The mountain motif on the shorts isn't offensive, but it screams Utah Jazz for two reasons: 1) the '90s Jazz uniforms; and 2) the current Jazz colors. Also, and perhaps most egregiously, the colors aren't balanced and there are no unifying design elements. This concept started with a singular focus on reintroducing a modernized version of the skyline uniforms. With the 'MILE HIGH CITY' theme present, it felt appropriate to incorporate the new alternate logo. It's simple enough to stand on its own (after reducing the thickness of some of the lines), which eliminates the clutter that would come with the pseudo-rainbow striping from previous iterations of the uniform. I always thought they nailed it the first time around with the actual rainbow....every color palette's adaption since has paled in comparison. Color is used a bit more liberally, with the 'flatirons red' serving as the primary accent color and gold serving as the secondary accent color. Gold and white are alternated and balanced against one another on all applications - wordmark, numerals, logos, etc. - without strokes to preserve contrast. Navy is employed sparingly in the skyline shading, the alternate city logos, and the elevation pattern at the bottom of the shorts. The Mile High City theme is unified through that elevation pattern (adapted from the team's previous City Edition shorts), the alternate city logos, the '5280' belt buckle logo, the 'MILE HIGH CITY' laundry tag slogan, and the new take on the iconic skyline design. Hopefully this is a clean, refreshing take on what the Denver Nuggets unveiled as their third uniform last week -- something cohesive and purposeful that tells a story and looks good on-court. Thanks for looking (and reading)! As always, any and all comments, criticisms, thoughts, and ideas are greatly appreciated! DENVER NUGGETS x NIKE | City Edition Uniform Concept
  8. San Diego State's basketball program recently joined the exclusive list of teams outfitted by Jordan Brand. As an under-the-radar program relative to most of the others on Jordan Brand's roster - UNC, Georgetown, Marquette, Michigan, Oklahoma, Florida, and Houston - I began investigating SDSU's identity. While their football team has a very unique and relevant look, the same can't be said for their basketball team. Their home and away uniforms are incredibly bland, though I do enjoy the clean, classic look of their throwbacks. In addition to the blandness, the typeface feels a bit dated and the colors lack purpose. Starting with a new template I've been working on for NBA concepts, I employed a design very similar to that of the Cleveland Cavaliers' Statement Edition jerseys. I recognized the scapula highlights from SDSU's Kawhi Leonard-era uniforms, and the additional highlight on the front collar helps add intrigue. (Side note: I greatly appreciate @aawagner011 and the NIKExNBA template that was shared here on the forum; I found the tags and some of the curves to be especially helpful in developing my template!) Next, I cleaned up the typeface for the home and away uniforms -- it preserves the sentiment of what they currently use, but with less rounded characters and less angular serifs. It also eliminates spacing issues by separating 'SAN DIEGO' from 'STATE' and placing the numerals in between. The alternate uniform receives a cursive 'Aztecs' script. Finally, I took some inspiration from Nike's emphasized use of color in the NBA to create a more vibrant and exciting look. SDSU's identity previously contained metallic gold - from 2002 through 2012 - and it makes a reappearance here as an accent color on all three uniforms. The use of metallic gold accentuates black and red as primary colors and helps differentiate SDSU from other black, red, and white teams (Louisville, Texas Tech, UNLV, New Mexico, etc.). With simplicity being the dominant aesthetic in college basketball currently, I avoided adding clutter via side panels or additional trim. I have yet to finish my template for the shorts, but that would likely be where additional design elements and logos are placed to create a cohesive look. Please let me know your thoughts -- any and all thoughts, ideas, comments, and criticisms are greatly appreciated! SAN DIEGO STATE AZTECS x JORDAN BRAND - Home Uniform SAN DIEGO STATE AZTECS x JORDAN BRAND - Away Uniform SAN DIEGO STATE AZTECS x JORDAN BRAND - Alternate Uniform
  9. Hoopladawg87


    I appreciate the kind words! The template has taken quite a bit of time, and it still isn't nearly as user-friendly as I'd like it to be, but I'm happy to hear the final product turns out presentable! As for the collar and armhole trim, that's something I've struggled with on a number of NBA concepts. I almost always start out with a singular, linear vision and work until it's completed -- for example, collar and armhole trim was never a consideration here, it was always going to be the subtler hits of color at the neckline and near the scapulae. The collar and armhole trim you suggested could totally work, though, and yet my creative vision is a bit too narrow at times to see that. This goes along with a potential project I've been thinking of that focuses on a singular team and explores as many design options as possible -- different combinations of bases, side panels, collar and armhole trims, wordmarks, numerals, etc. I think it could be a fascinating exercise in learning what does and doesn't work when it comes to creating, revising, and finalizing a design concept. I'd be pretty puzzled if they did! You make a good point re: gold being the more tertiary color -- I certainly have a tendency to overuse metallic gold whenever I incorporate it. I think it's important to keep the colors of the wordmarks and numerals different, but I think a bit more red on the black jersey could go a long way. Perhaps a red stroke around the wordmarks instead of a gold one would suffice? Then the white stroke from the numerals could probably stand to come off as well? Thanks a lot! I definitely intend to add shorts to the template, though it'll probably be a while before I get around to it. Thanks for the input! I get carried away with patterns, panels, etc., so the main goals here were simplicity and intrigue -- I'm happy to hear you see both!
  10. With the NBA switching to Nike upon the expiration of Adidas' contract with the League at the end of this season, this thread will be where I'll share all of my designs. Ideally I want to create home and away uniforms for all 30 teams, but that may be a bit ambitious so we'll see what happens. I'll start with one uniform for each of the 16 playoff teams and then hopefully progress from there. This will be an exercise focusing primarily on colors, fonts, and minimalist design elements to create a clean and unique look for each team that reinforces or in some cases redesigns their brand. As always, any and all comments and criticisms are greatly appreciated! Indiana Pacers Away Uniform This takes the clean aesthetic of their current look and recalls the more yellow-centric color balance of their uniforms from the early '90s, adding a sublimated checkerboard racing stripe pattern along the side panels. Chicago Bulls Away Uniform While black is typically used as an alternate uniform color for the Bulls, the Jordan-era pinstripes were too classic to pass up. This look doesn't reinvent those classic jerseys so much as it simply reapplies it to the updated Nike Aeroswift jersey template.
  11. Hoopladawg87

    Fixing the Tennessee Titans

    The new Tennessee Titans uniforms have been met mixed, mostly negative reviews. I've seen a lot of complaints over concepts - such as color balance and cohesion - as well as over specific details - such as no white helmet and the font selection. Also, a concerning amount of people think the new uniforms make them look like the Texans, Seahawks, and/or Patriots. I don't hate the re-design, but it could definitely use some polishing. As-is, it feels incomplete....but it does have some elements that can be salvaged. -Shifting the focus to navy is a welcomed change that creates a more aggressive look -Changing the shoulder yokes to silver eliminates large volumes of Columbia blue (primary color or not, this is a very good thing) -Injecting silver into the color palette helps tone things down while allowing accent colors to pop Personally, my biggest issue with the set is the aforementioned lack of coherency. It feels like three different teams of designers worked on it -- one on the helmet, one on the jersey, and one on the pants. This should obviously never be the case, so the main goal is to unify the three major pieces. Additionally, I want to clean things up just a bit. The two-tone silver looks muddled, the underarm color blocks feel cluttered, and none of the shapes flow along with one another. Anyways, here are my changes... Helmet - The navy shell with a silver facemask is sharp, but the flaming thumbtack logo must go. It's now replaced with a modified version of the team's 20th Anniversary Logo. The two-tone silver striping has been replaced with a solid red tapered stripe designed to mimic the plume of a titan's battle helmet. (The Nike-speak potential here is off the charts.) Jersey - The navy home and white away jerseys offer continuity with the team's historical jersey colors; however, I refuse to include a Columbia blue alternate because it's just a dreadful color. The shoulder yokes are alleviated of the two-tone silver treatment, though the general color balance remains largely unchanged. The only difference is the removal of the underarm color blocks, with the sleeve trim retaining Columbia blue in the form of the Greek striping pattern. The sharpness of the sword-inspired shape is gone, though, considering you can't wear swords on your shoulders....so instead the shape has been modified in reference to shoulder armor. (You know, something you can wear on your shoulders.) Finally, the font has been adjusted to the one that's been used across most of the team's social media platforms. Pants - The actual pants unveiled the other night are shockingly underwhelming -- the sword sheath idea is intriguing, but the pants complement precisely nothing else throughout the rest of the uniform set. Here, I aim for something simple and coherent that can be worn with any jersey without causing color and/or striping inconsistencies. Navy - Navy - Silver Navy - Navy - Navy Navy - White - Navy Navy - White - Silver Any and all comments and criticisms are greatly appreciated. Thanks!
  12. Hoopladawg87

    Fixing the Tennessee Titans

    Thanks for the input! The red helmet stripe definitely stands out as something that could be tweaked, so you make a good point. In addition to the color, the shape may well need to be tweaked too. Not sure who this comment is directed at?
  13. Hoopladawg87

    NBA Changes 2017-18

    This is an excellent point. Much of the discussion on these boards since Nike's takeover has been "this team should look like this," "that team should bring those uniforms back," "they should [whatever]." I respect all of the opinions, and some certainly have their merits, but so many people seem to want teams to have two uniforms - that HAVE to be called "home" and "away" - and maybe an alternate, that are the exact same in perpetuity. Teams change. Identities change. Brands change. Change for the sake of change isn't necessarily a good thing, and I won't defend all of Nike's designs, but from both business as well as design perspectives it makes no sense to remain stagnant. Teams like the Lakers and Celtics are obviously more untouchable than others, but even a team as iconic as the Bulls can benefit from something new and fresh like their City Edition uniforms. Mike was great, but that only lasted ~15 years, he's been gone for ~20 years, and they weren't ultra-relevant any time before or after that.
  14. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    One of the more universally liked City Edition uniforms - and certainly one of my personal favorites - belongs to the Miami Heat. The Miami Vice theme along with the neon colors is pretty much the most Miami thing you can legally do to a uniform, and it's perfect in every single way right down to the throwback single-leg shorts trim. With that being said, the first thing myself and many others on this board and elsewhere thought was that it could work very well in black too. Something about the city's neon lights at night creates a perfect tie-in. With City Edition uniforms anticipated to change every year, I wouldn't be surprised to see a black version sooner than later. I've seen a few mock-ups of black versions that more or less just flip the base colors and call it a day, and those look just as nice as expected. However, I think the white base needs the full-color wordmarks and numerals as well as the black accents to make it work; I don't know that this is necessarily true for the black base, though. For my black version, I maintained the basic template of their current City Edition jersey while revisiting the LeBron-era "Back in Black" alternates for the wordmarks and numerals. The black letters and numerals on the black background creates a perfect amount of contrast with the neon strokes while also affording room for a glow effect similar to my Minnesota Timberwolves Northern Lights alternate jersey a few pages back. It's clean, simple, and very Miami. Please let me know your thoughts on this version....thanks! Miami Heat City Edition Jerseys
  15. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    I definitely didn't do that intentionally, but that'd be a very interesting connection! Quick update to the Grizzlies -- slightly scaled down the wordmark and numerals because they were a bit too large on the original draft. I'll hopefully have the Association Edition as well as maybe a Statement and/or City Edition sometime soon. Memphis Grizzlies Icon Edition Jersey
  16. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    This concept actually started when I was flipping through a magazine at a coffee shop one weekend and saw an ad for a local Mexican restaurant. I really liked the way the typeface's colors worked and were balanced with one another, so I made a note of it and finally got around to experimenting with it. The Memphis Grizzlies' current identity has overstayed its welcome, and with the transition to Nike's new template it lost most bits of character it did had. I actually don't mind their current Statement Edition template so much - it's unique, fairly clean, and the shoulder/back color blocking alludes to an identifying characteristic of grizzly bears - but the color palette is dull and too many teams use navy. The three shades of blue they employ is a unique design feature, though. Also, Grizzly bears are oftentimes varying shades of brown. No teams in the NBA wear brown, so I thought it would be an interesting experiment to work with various shades of brown as the foundation for this concept. The yellow accent is something I admittedly still love about the Grizzlies' current set, so that was retained. The typeface is updated to something simple, yet angular, and the stroke and drop shadow are similar to the aforementioned print ad I saw. I spent a lot of time looking at the design aesthetics of both Wyoming and St. Bonaventure's, as both school's employ similar color schemes, but their basketball uniforms are routinely underwhelming and uninteresting. The goal was to create something neutral yet colorful with clean yet aggressive lines -- not overwhelming, but at the very least interesting. I've yet to finalize a concept for the Association Edition jersey, as I tend to struggle with the white base. I'm still figuring out the color balance there, but I'll hopefully have something to share for that in the coming days. Thanks for looking! Memphis Grizzlies Icon Edition Jersey
  17. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    The Raptors' current set definitely lacks something. I haven't worked on anything for them beyond the City Edition concept in this thread, but maybe I need to use this concept's color balance as a foundation for whenever I do. Thanks a lot! I'm trying to conceptualize a Mardis Gras color scheme, but it still feels too busy to draft up. Once it's simplified I'll hopefully share it! I appreciate it!
  18. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    I've been working on a handful of different concepts lately -- the City Edition uniform unveilings have given me a lot to think about, and I've got a few teams for which I'm working on designing entirely new sets. For now, though, I have the latest drafts from my New Orleans project. The most recent jersey took a step in the right direction with the script, but the rest of it was generic by design. I'm not sold on the Pelicans as a nickname, and though I initially preferred changing it to Krewe, I ultimately settled on Voodoo. Something about the New Orleans Voodoo just felt right. I didn't remember until a bit later that this was the name of a now-defunct Arena Football League team, and I didn't realize until much later that the color palette I used was also their color palette. So this is awkward. The more I thought about how similar the black/gold/red color scheme was to the early '00s Sixers, the more I thought it would be reasonable to add yet another color. Between the New Orleans Jazz, Mardis Gras, and voodoo, purple was the only logical option. I think purple fits the theme very well, and it also has the added benefit of reducing the amount of red while making it pop more. Black and gold also complement it nicely. The 'New Orleans' script remains the same, and I was also able to use it to fashion a makeshift 'Voodoo' script out of scraps of some letters. The 'Voodoo' script still feels a bit off to me, and I can't tell if it's because of the angling of the 'V,' the left/right centering of the script, both factors, or something else entirely, but I think it's on the right track. Any and all input on this would be very much appreciated. I never made the connection before now, but the Pelicans' current side panels draw design inspiration from the street lanterns in the city's French Quarter. I really like that connection as well as the angular cuts of the design along with its color arrangement, so that design has been retained. Overall, I want these Association and Icon Edition jerseys to capture a bit of both New Orleans and Voodoo through scripts, color schemes, and imagery that fit seamlessly together. Please let me know your thoughts on how well this is or isn't accomplished here, and if you have any suggestions for improvements please feel free to share them. Thanks for looking! New Orleans Voodoo Association Edition Jersey New Orleans Voodoo Icon Edition Jersey
  19. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    Ha! As much as I like Jrue Holiday as a player, he admittedly wasn't my first choice -- but I couldn't get the '5' right for DeMarcus Cousins' #15, so I just duplicated the 1 I made out of the 'l' in the 'New Orleans' script and called it a day. This draft was deliberately void of anything Pelicans-related as I was contemplating a name change. I agree with you that the generic side panels need some uniqueness, though....I'll be posting a couple new concepts in a second that hopefully have more character! It certainly is gorgeous -- I wish I could take credit for it, but it's part of a recent citywide tourism campaign. It's easily one of my favorite branding projects I've seen in recent memory....the rest of it can be found here! Thanks a lot! I'll be curious to know whether or not you prefer that version or the next pair of drafts!
  20. Hoopladawg87

    Dallas Mavericks City Inspired Jerseys

    I'm surprised how much better the full 'DALLAS' wordmark looks. The original design doesn't merit the full set treatment for me, but these look solid. I think a more unique typeface as well as tweaking the shades of blue and green could make this the foundation of a nice set for them.
  21. Hoopladawg87

    NBA Changes 2017-18

    EDIT: https://news.nike.com/news/pc4e689ce426814860c8a21cfcf831da9/sneak_peek (Nike article to save space)
  22. Hoopladawg87

    NBA Changes 2017-18

    EDIT: https://news.nike.com/news/pc4e689ce426814860c8a21cfcf831da9/sneak_peek (Nike article to save space)
  23. Hoopladawg87

    OKC Thunder

    Nice work! I think we can all agree OKC is due for a refresh, and their current Statement Edition uniform is probably the best look in team history -- so this is a very logical starting point. The navy one works perfectly, and the lighter blue one works pretty well too. I didn't think I'd like the orange and white versions due to the lack of the lighter blue, but even those look clean and sharp. The gray one is certainly better than their current City Edition jersey, though I'm not crazy about it. I'm intrigued by how their grayscale/white/yellow color scheme might look without the blue and orange swoops and with the typefaces and template you've used here. The black works just fine, though is a bit redundant and unnecessary with how nice the navy one looks. Good job and good idea! Now that we're starting to see the remainder of the new uniforms for this season, hopefully we'll see more concepts like these here on the boards!
  24. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    I've been experimenting with a few things to improve this set: 1) re-injecting red into the color palette 2) switching to a truer shade of gold 3) introducing a new wordmark and numerals script So far, I'm liking the results. The color palette actually reminds me of the Allen Iverson-era Sixers, though obviously without as much white and no blue nor silver entirely. The original typeface doesn't quite feel cut out for a basketball jersey the more I look at it, but this particular script has enough character to belong. It actually comes from the city's official tourism site if I'm not mistaken. I laid out color schemes for the remaining Association, Icon, and City Edition jerseys, and I may still tweak the side panels a bit, but barring any significant changes here's the updated template with which I plan to move forward... New Orleans Pelicans Statement Edition Jersey Is this a step in the right direction in terms of color, typeface, etc.? Please let me know your thoughts....thanks!
  25. Hoopladawg87

    NBA x NIKE Redesign Project (MIAMI HEAT CITY EDITION added 1/2)

    One of my biggest struggles when designing concepts comes when I like a team's current identity and/or have seen other concepts I find especially impressive. If what I'm sketching out and trying to create isn't good or unique or fun enough relative to what else is out there - or rather doesn't feel like it has the potential to eventually be - then it feels like a waste of time. I know that isn't entirely true, but it's a challenge I face and something I want to get better at working through. So, to tackle that, I wanted to take a team whose identity I like well enough and tried to create something new, unique, and interesting for them. The New Orleans Pelicans fit the description, as their current color palette works, their font is city/team-specific, and their uniforms as a whole are clean yet interesting. With that being said, though, nothing about their current look is iconic or timeless, so there's some room to experiment and explore different directions. As far as I'm concerned, the navy has to go -- there are too many navy-centric teams in the League, and it isn't essential to the Pelicans. I swapped in black for navy since the Saints' colors are an integral part of the city's sports culture; I also instinctively removed the red, though as I type this right now I'm realizing that bringing it back into this concept could work very well and create a color palette the NBA hasn't seen before (I think? Feel free to correct me if I'm wrong). But yeah, I think I'm going to go experiment with that now. The black and gold color scheme lends itself well to clean, simplistic design. A font called 'Hotel de Paris' caught my attention and also happened to use black and gold in the accompanying text sample -- considering this coincidence, as well as the city of New Orleans' historical ties to France, I took that as a sign and ran with it. I ended up spending multiple hours looking at French luxury hotel designs, and my first draft had way too much of that influencing it (the side panels were obnoxiously ornate), so I scaled things back a bit while keeping the design elements consistent. One thing I consciously made a point of here was to distance the design from anything Pelican-related beyond the wordmarks. I think it's a pretty terrible name for a city with so many unique options - I personally like 'Krewe' - so the less Pelican-specific imagery the better. Kinda like how the Wizards is a goofy name for a team in Washington, so instead of changing it they pretty much ignore it entirely on their uniforms. Anyways, here are the results for now. I want to see about reintroducing red into the mix, both on these jerseys as well as for the primary color of a Statement Edition jersey, and I also have a City Edition design that could be pretty fun if it isn't terrible. It looks cool in my head, but we'll see! As always, any and all comments and criticisms are greatly appreciated! New Orleans Pelicans Association Edition Jersey New Orleans Pelicans Icon Edition Jersey