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About gosioux76

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  • Birthday 09/13/1976

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  1. Writing this from downtown Portland, I'd like to think it's because Adidas' North American HQ -- and where its MLS business resides -- is in north Portland, making the Timbers Adidas' hometown team. Homerism aside, I'm sure proximity plays a role: It's much easier to consult and experiment with a club's ownership group when they're a five-minute drive across town.
  2. Had no idea this would be an unpopular opinion, but I loathed that uniform set. I hated the word mark, particularly on the jersey, where I've always preferred the team's name to be shortened to "Wolves." I thought the trees were too gimmicky. I hated the fact that shorts only had trees on the band of one leg. The only thing to like about these was the fact that the team actually won some games while wearing them. Other than that, keep 'em on the scrap heap.
  3. I adore the expansion Wolves' color palette. ( I adore those original uniforms, too, but I attribute that entirely to nostalgia.) I'm open-minded about this redesign, though I'm a bit disappointed that the Wolves are going with such a dark shade of blue. Those colors original Wolves (along with the original Mavs) seemed to me the right amount of balance between shades of blue and green. I hate that they appear to be chasing a trend.
  4. My memory's not that great on this, but I think this has a lot to do with municipal pride in the city of St. Paul. The mayor of St. Paul at the time was Norm Coleman, who had big-time political aspirations, and bringing in NHL back to that city made him major points. Target Center is in downtown Minneapolis, and while a part of the same metro area, there's still a degree of regional pride across municipal borders.
  5. There's a certain symmetry in the fact that Nike's first major redesigns when taking over the apparel contracts of two of the nation's major sports leagues involve the exact same color scheme .
  6. I'm convinced that much of this longing for the North Stars has less to do with losing the name as it does losing that spectacular North Stars logo. As much as I, like most of you, love the Wild logo but hate the name, the North Stars had the perfect mix of both, along with a spectacular color scheme. It's just a shame that such a fantastic set, which was once ours, is now no longer in use.
  7. I've always harbored the desire to have an L.A.-based football team called the Condors. Heavy emphasis on white uniforms, Eagles-esque wing-based helmet design, bright accent colors -- maybe an orange/yellow/cyan mix ala OKC Thunder. I'm just spitballing.
  8. Are you sure that's not Atlanta? I mean, it's right next to Minnesota, this year's other expansion club.
  9. I think this is an important point. I often see this argument framed in the context of "North America vs. Europe," when, really, it's about one sport's culture vs. another. That's an important distinction, and particularly appropriate in the context of soccer, the only major professional sport in North America that has developed faster in other parts of the globe. It makes perfect sense to me that soccer owners in North America would prefer a more European-style brand. That's the norm in soccer.
  10. I like how you found a photo of Jim from "The Office" in which he's wearing the new Padres uniform.
  11. They probably saw it as a necessity because they didn't want the bird facing backward on the left side of the helmet. The better solution would have been to use only the white hawk image, minus the "ND." It would have looked great against the green helmet, especially once enlarged. Missed opportunity. Again, this is what happens when an athletic organization commissions brand marks without secondary logos. From what they've shown the public this far, the work they got from SME consisted ONLY of a primary logo and a word mark. A secondary mark would is a far better choice than the primary mark, especially for a program that wears green helmets.
  12. The UND football program today unveiled new-look helmets featuring the Fighting Hawks logo. Apologies for the cruddy screen grab.
  13. Timberwolves owner Glen Taylor says he plans to rebrand the team with new uniforms and logos. He doesn't say when, but it's most likely in the 2017-18 season, when Nike takes over and when the club completes a renovation of Target Center. Taylor says he'll rebrand Timberwolves with new jerseys, logo via Minneapolis-St. Paul Business Journal.
  14. That makes sense. Just to be clear, I'm not suggesting they farm it out to four or five different branding agencies. But in a situation like this, wouldn't SME be submitting multiple versions to present to the client? In this case, as it was described in news reports, the university's interim president (and a former governor) played an out-sized role in critiquing and offering revisions to the concepts SME presented. That makes sense, since he's the lead client. But the university could have chosen to make all stakeholders the client, and presented versions of the logo in a private vote much like they did the nickname.
  15. I really think the university incorrectly assumed replacing the name would be a bigger deal than replacing the logo. In hindsight, maybe it would've been better to make the name selection a closed process, and then put logo choices to a public vote. Whether or not you like what SME Branding created for UND, their task was an impossible one. Too many people view the Fighting Sioux an irreplaceable. Perhaps if those people were giving a choice among four or five, they could at least have a say in which one they hated the least. Or, they would just hate them all and cry "Sioux Forever."