• Content count

  • Joined

  • Last visited

Community Reputation

70 Excellent

About gosioux76

  • Rank
  • Birthday 09/13/1976

Recent Profile Visitors

5,846 profile views
  1. I think this is an important point. I often see this argument framed in the context of "North America vs. Europe," when, really, it's about one sport's culture vs. another. That's an important distinction, and particularly appropriate in the context of soccer, the only major professional sport in North America that has developed faster in other parts of the globe. It makes perfect sense to me that soccer owners in North America would prefer a more European-style brand. That's the norm in soccer.
  2. I like how you found a photo of Jim from "The Office" in which he's wearing the new Padres uniform.
  3. They probably saw it as a necessity because they didn't want the bird facing backward on the left side of the helmet. The better solution would have been to use only the white hawk image, minus the "ND." It would have looked great against the green helmet, especially once enlarged. Missed opportunity. Again, this is what happens when an athletic organization commissions brand marks without secondary logos. From what they've shown the public this far, the work they got from SME consisted ONLY of a primary logo and a word mark. A secondary mark would is a far better choice than the primary mark, especially for a program that wears green helmets.
  4. The UND football program today unveiled new-look helmets featuring the Fighting Hawks logo. Apologies for the cruddy screen grab.
  5. Timberwolves owner Glen Taylor says he plans to rebrand the team with new uniforms and logos. He doesn't say when, but it's most likely in the 2017-18 season, when Nike takes over and when the club completes a renovation of Target Center. Taylor says he'll rebrand Timberwolves with new jerseys, logo via Minneapolis-St. Paul Business Journal.
  6. That makes sense. Just to be clear, I'm not suggesting they farm it out to four or five different branding agencies. But in a situation like this, wouldn't SME be submitting multiple versions to present to the client? In this case, as it was described in news reports, the university's interim president (and a former governor) played an out-sized role in critiquing and offering revisions to the concepts SME presented. That makes sense, since he's the lead client. But the university could have chosen to make all stakeholders the client, and presented versions of the logo in a private vote much like they did the nickname.
  7. I really think the university incorrectly assumed replacing the name would be a bigger deal than replacing the logo. In hindsight, maybe it would've been better to make the name selection a closed process, and then put logo choices to a public vote. Whether or not you like what SME Branding created for UND, their task was an impossible one. Too many people view the Fighting Sioux an irreplaceable. Perhaps if those people were giving a choice among four or five, they could at least have a say in which one they hated the least. Or, they would just hate them all and cry "Sioux Forever."
  8. Looks like there may be more variants of the logo to come. From the Grand Forks Herald's story:
  9. I got the sense that they were saying anything they could to send the signal that they're on board with this as a program 100 percent, and you should be, too. I don't honestly think any of them know how this logo will be applied. And all of the info coming out of SME indicates that all they did was create this and a word mark. Seems like a pretty limited branding package so far.
  10. You could isolate the white bird onto a green background and have some nouveau version of the Arizona Cardinals helmet.
  11. The more I ponder this, the less I'm liking it. On its own, it's a fine mark, way better than expected. But without any secondary applications, it's starting to feel really one-note. I don't think that logo will look very commanding on the side of a helmet. I'm rethinking my earlier statement that it would look good on a hockey jersey. It's not horrible, but it's far from iconic. Actually, this feels more like an ideal secondary mark -- a good shoulder logo -- to complement a stronger primary logo.
  12. The logo presentation today included several mockups of how it could appear on jerseys. None of those, from what I saw, used a black outline with the logo. Here's a screen grab of the mock hockey jersey that was presented.
  13. I can't imagine they wouldn't have also created secondary marks. Seems short-sighted if they didn't.
  14. I agree. It's certainly not what I expected, but my expectations were low. I figured it would be something predictable, and it certainly isn't that. There's still a lot of questions with this. They didn't show any secondary marks. There's no clear indication of how it will be applied on a helmet - whether the entire monogram will be used or whether they'll isolate the hawk part of the logo. I think it works, though, as the crest of a hockey jersey, which I'm sure played a big factor into this design.