slapshot

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About slapshot

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    Overweight Samurai
  • Birthday 04/18/1972

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  1. As a personal logo, there's way too many things going on. Your primary mark, which is the CT (I am guessing), is so overwhelmed by the text and surrounding roundel that it's almost lost. How would everything look in a 1/2" square box? Try looking at everything in a number of different sizes. Your logo looks more like a hockey or basketball logo. Your Photoshop skills seem clean, but you need to work on your design skills, so you will understand why the inconsistent line weights and overwhelming text are throwing off the balance of things. Work on the CT mark first. Make that a strong logo that can stand on its own, then work on integrating it with a wordmark.
  2. Here's a graphic of the font called "Badger Bold", somehow it was turned into a freeware font.
  3. That's Wisconsin's font, a modified version of Aachen Bold. Other sports have worn it, I think this will be the first time the football team has.
  4. This is most likely a custom font. Nike has been rolling out a few full identities a year with full custom alphabets/numbers. But in many of those cases, those fonts become catalog selections in a few years. That's why you're seeing Michigan State's, Miami's, West Virginia's, Arizona's, and the now-old Virginia Tech's fonts in the Nike catalog, and used by other schools and teams around the country. And now that UNC has a new custom font, I imagine it's likely to see the recently departed version (from the set with the black alternates) in the catalog in the future.
  5. They all use the same font, a modified version of Emigré's Matrix Bold. http://www.emigre.com/Volume.php?p=UPEMM2TVL
  6. 1. It's too large for a team that draws somewhere between 20,000-25,000 at best. Half the seats are tarped off, so it's not that welcoming. A stadium of their own could be built to accommodate the 25,000-30,000 fans in a more fan-friendly environment, inviting even more season ticket holders, possibly becoming an intimidating place for opponents to play. 2. Even though Kraft owns both teams, it's the Patriots' stadium first, the Revolution are a secondary tenant. 3. I'm sure MLS teams would prefer grass fields. Gillette is artificial turf. Having a stadium of their own would allow a permanent grass field, and also be less likely football teams coming in and tearing it up. 4. Owning their own stadium allows the team to control its use, and make money from concessions and rentals.
  7. Designed by former board member @RedEye
  8. Because money. Players are wearing clothing and using equipment manufactured by those companies. And those companies are shelling out millions of dollars for the privilege of outfitting the entire (in most cases) athletic departments of those schools. Even outside of the NCAA, try to find athletic uniforms and equipment without a manufacturer's logo. Aside from specific style templates (and footwear), manufacturers' logos are around the same sizes. The Nike logo takes up about as much space as the Reebok vector logo did. Same thing with hockey jerseys. CCM, Nike, Reebok, Bauer, all branding is more or less the same size.
  9. First thing I thought of was the University of Western Florida Argonauts...
  10. My thoughts: the sans serif of "Dase Designs" doesn't seem to go with the serif of the logo itself. Maybe put a serif on the D and tie them together, or use a more block font for DASE. Right now, it looks too much like a O, and it's a bit distracting. The issues with the kerning in DASE have already been mentioned. You emphasized the font "Spy Agency", but it's not used anywhere. Is it a portfolio piece, or a choice of font for somewhere in your identity? You kind of go back and forth with straight angled corners and rounded ones, especially between the inner-most white shape/surrounding gray outline. If it's a design choice, I'd really make the differences distinct, otherwise it looks like an oversight, or lack of attention to detail. Is your logo a double D for Dase Designs? Because of the how wide the stroke of the bowl of the D is, the second smaller D shape looks offset to the left of what would be the middle of the outer D, if that makes sense (I'm describing it better in my head than I can type it out). Minimize the colors. Is gray necessary? Your logo stands out well in black and white (with that slight hint of gray) against the orange background. The extra orange outline might be overkill. Your a design firm, not a sports team. If you need that many colors to express your identity and vision, you may be overthinking it.
  11. I will bump this up for a relevant post... Someone posted a link to this picture on UniWatch on Saturday, April 30: This was found in a Salt Lake City area Wal-Mart. This thread is referenced in the news feed to the article.
  12. The rebranding was released last September, must be just starting the rollout now. Not too many Circle K locations up in my area, but I'll be curious to see how widepsread the updates are. http://www.underconsideration.com/brandnew/archives/new_logo_and_global_brand_for_circle_k.php#.Vya4BKMrLJM
  13. According to the art sheet, the Kings official color scheme is purple, gray, and black. But black is only used as either a background, or when the entire logo is one-color. If the uniform wordmark applications are the same as the actual clothing, these will be the following options: white top, purple Kings with gray outline purple top, white Kings with gray outline black top, white Kings with purple outline purple top, gray SAC with white outline
  14. Why not? UA's biggest basketball endorsement (Steph Curry) plays just a few miles down the road.
  15. Hope that is just a mockup. Cal just had an update to their identity designed just a few years ago, with logo, fonts, everything. I think Fraser Davidson worked on that project. Seems a shame to have to give that up due to the switch.