I actually know exactly what the deal is with that tilted Penguins logo. It was explained to me at one point and then I saw a purchased jersey from that era that fully corroborated the story. Way back, before jerseys were common products, department stores like Sears or Hornes were given contracts to make jerseys, rather than just sell them. They'd be given patterns and the jerseys would be made in that stores' distribution system, sometimes the crests would be made elsewhere and added (which is why you can still find the old 8" Penguins crest loose if you look around). In those early days in areas where hockey wasn't well known, it was a very common mistake to put the penguin sideways, as though the penguin were running because it never occurred to them what skating looks like. If you see a Pittsburgh jersey from the late 60s, it's not uncommon to find a crooked logo on it. United clearly had little experience watching hockey and thought the same thing. I'll have to try find a photo, it was so cool seeing that story come to life That's pretty neat. I know this is a one-year logo, but now I'll never be able to unsee the bottom tip of the triangle not touching the circle.