El Scorcho

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  1. El Scorcho

    This Sunday: Bills and Dolphins Battle in 1960s Uniforms

    I don't think you can worry about that when it comes to visual branding. Can you think of an example where a team switched to a modern rendition of a classic uniform and the classic uniform became tarnished in any way? The right uniform can make players feel 10 feet tall, and I definitely feel like the throwbacks fit in that category. The old adage about dressing for the job you want not for the job you have kinda fits. Don't get me wrong, I love the Dolphins regular uniforms and they're a great modern iteration of the Dolphins look, but the emotional traction you see everywhere with the throwbacks is undeniable. That's partly to do with the great work you guys do on social media promoting them, but there is definitely something about those uniforms. I know personally I hadn't bought a jersey in years, but I just couldn't not own one, and with Landry traded, i'll be in the market for a replacement as soon as I see what the white one looks like
  2. This is actually a really topical theme for me at the moment because i'm currently involved in a movement to bring back a historical uniform for a major professional sports team. I support the Port Adelaide Football Club in the Australian Football League, which for those who are not aware is the biggest sports league in Australia, playing Australian rules football. Port Adelaide is a very old club, having been formed in 1870 and playing in the South Australian league, where they were wildly successful, winning 34 premierships between 1870 and 1996. In 1902, they adopted their famous "prison bar" playing strip, which despite becoming known as the Prison Bars, was based on the wharf and pylons of the Port area, and were known as the Magpies. In the 1980s, the large Victorian Football League began forming teams interstate, and became the national competition. Port Adelaide, as the biggest club outside of the AFL, successfully applied to join the league in 1996. From a branding perspective, Port Adelaide were asked to change their guernsey and nickname because it clashed with an existing large AFL club, Collingwood, who wear black and white vertical stripes. Port Adelaide were in no position to argue, as being elevated to the national competition was too important, and changed their branding. They retained black and white, but added the 90s special in teal. The guernseys they adopted were a product of their time, as you can see below, with the centre guernsey here being adopted as the home guernsey. That uniform was wildly unpopular, but persisted until 2010, when Port adopted it's current design, a much more traditional football design. While this design is really nice, there is no real attachment to the design from supporters apart from aesthetics. Port have been allowed to wear the prison bar design as a throwback on 4 occasions since joining the AFL, most recently in 2014. In the last few weeks, a fan campaign has begun for Port Adelaide to go back to wearing the Prison Bar design full time. It has so much history with the football club and it means so much to supporters. The petition currently has about 5500 signatures after a couple of weeks, but there is a lot of work to be done to overcome the obstacles that need to be overcome. You can find the peitition at www.bringbackthebars.com The wonderful people in charge of this petition have managed to get interviews on local radio and have had retweets by big names in the football community supporting the cause, but it's still very early days. If you support teams being able to choose to wear their most famous and loved uniforms, a signature would be much appreciated!
  3. El Scorcho

    Adelaide Crows Concept

    Love this update! That Ravens-lite logo has been wildly unpopular since the Crows introduced it, this would be a great change.
  4. El Scorcho

    NBA Changes 2018-19

    I love the concept but the way the number is slapped on the front isn't very tidy.
  5. El Scorcho

    NBA Changes 2018-19

    Ugh, boring. I'd love the Spurs to do something with Fiesta colours or the old George Gervin style jersey with San Antonio across the front in black with a white outline.
  6. El Scorcho

    Memphis Grizzlies Unveil New Logos and Uniforms

    They're not immediately offensive but they certainly aren't classics either. I think the wordmarks are too small a font. It's sort of like the issue New Orleans have because of their long name, but it's unneccesary for Memphis. Mixed with the double blue colourway which makes good contrast really difficult, and it just looks boring and bland. I'd have preferred a more significant change.
  7. I love everything except the yellow piping on the cuffs. If that was w/p/w it would be perfect.
  8. El Scorcho

    Roger Williams University - New Logo

    It is bad. It looks like a first draft made by someone who is having their first go with the pen tool. Then the way it sits on the body is way, way off.
  9. El Scorcho

    2018/19 Soccer Kits

    Doesn't immediately read as a Manchester United kit. That's a bad screw up for one of the more iconic looks in football.
  10. El Scorcho

    MLS: Our Similar Logo is Just a Coincidence

    Agree. This is why it should be challenged. There might not be enough for a full on cease and desist but it should be challenged to protect the CCSLC brand and ensure that the site doesn't have problems trying to use it's own logo in the future.
  11. El Scorcho

    2018/19 Soccer Kits

    As a Villa fan i'm fascinated by this. Clearly fanatics have the facilities and to have someone in the fashion/apparel industry who is also a Villa fan as the principal designer is excellent. Looking forward to what they come up with.
  12. El Scorcho

    Jacksonville Jaguars Unveil Stripped-Down Uniforms

    Why do you get to decide what a number outline is for? Clearly in this case the uniform designer has decided to use a number outline in a different way. Uniforms aren't just flat colours on a screen, nor are they only viewed from a long distance. Texture is incredibly important, and this is designed as a detail that works close up but doesn't muddy the extremely clean overall look they've opted for. I'm neither here nor there on the set, they're very plain, but the outline is a perfectly good feature.
  13. El Scorcho

    Jacksonville Jaguars Unveil Stripped-Down Uniforms

    I think the outline stitching being the same black as the jersey is a cool textural effect and will help the numbers pop. No idea why it would be considered such a faux pas
  14. El Scorcho

    NBA Changes 2017-18

    It was really disappointing as a Spurs fan to have Nike come in promising 4 uniforms and seeing the alts as the already well established grey and camo based alts. I'd love to see an alt based on the Gervin era unis with the huge San Antonio wordmark in black outlined in white.
  15. El Scorcho

    2017 Miami Dolphins Creative

    Great stuff here, I love the insight and I love the work you and your team do. Personally I follow all the Dolphins social media and I am consistently impressed by what you guys churn out. It's slick, it has that summery Miami feel, and it's always well executed. The content is terrific. When you switch to throwback mode the nostalgia hit is absolutely perfect. The off-field stuff is fresh and relevant. I really get that feel from the content that you're actively avoiding harking back to '72 or any sort of past glory and I think that's a terrific decision. Obviously the creative team can't control the onfield product, but we're incredibly well placed to take full advantage of any upswing in support from a successful season. The branding is perfect. I think the only real weak point from a visual perspective is the uniforms, and look, they aren't really even that weak. They were a strong upgrade on the previous set. They're just lacking a bit of character I guess.