C-Squared

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Everything posted by C-Squared

  1. C-Squared

    Ducks Go Mighty Retro for New Third Jersey

    Not a bad jersey in a vacuum, but what a waste of time considering how nice a straight-up throwback would have been.
  2. C-Squared

    What if YOU were the XFL Commissioner?

    This! As big a relic of the SDTV era as the two-toned Cowboys unis.
  3. C-Squared

    Players in the "wrong" uniforms

    My favorite thing about vintage jerseys is the needlessly wide kerning!
  4. C-Squared

    MetroStars

    Its cool, very clean wordmark... prolly overdoing the watermarks, tbh.
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    What if YOU were the XFL Commissioner?

    GoPro's in every skill position player's helmet! All the crucial aspects of this project below are still a pipe dream, but these would absolutely make the XFL stand out: https://gridironlabs.com/future-football-helmet-design Reverting to a maskless leather-type lightweight helmet would be best for the players, but I would guess that's too "out there" to feel legitimate to casual fans.
  6. C-Squared

    Boca product line - New Packaging

    Is what they've been doing not working? The product is already implicitly meatless - marketing the taste seems more constructive than simply reinforcing what the consumer already knows about the product. I would guess overcoming the stereotype that vegetarian food tastes bad is more important than reminding people that vegetarian brands make vegetarian food.
  7. C-Squared

    Los Angeles Lakers 2018-19 Uniform Discussion

    I think when its a very foregone-era jersey, it works because its an obvious custom job by a die-hard fan, as opposed to a slightly-out-of-date jersey that looks like a mistake by a fan who doesn't know better... like a self-made answer to a throwback... tbh, I plan on taking it even further by scoring custom number kits & making a circa '92 Jim Kelly & circa '99 Flutie jersey.
  8. C-Squared

    Los Angeles Lakers 2018-19 Uniform Discussion

    I like it if it goes back far enough (i.e. a Jack Eichel goat head Sabres jersey would be unique & cool to me)
  9. I am a huge Senifeld fan, but ould anybody really make the connection without the Kramer picture alongside the jersey for context?
  10. C-Squared

    2019 Winter Classic logo

    I dislike the streak & puck portion of the wordmark... feels like too many small details to shrink down well.
  11. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    Incorrect. Branding is a broader process of forging meaning & differentiation into products/services. For sports teams, crafting a visual identity is one component of branding (& the fun one), but so are brand positioning, crafting of experiences, web presence, social media management, product/service price points, quality of merchandising, advertising styles, healthy brand extension & expansion, manipulating end-user perception, community presence, corporate partnership & endorsement selection, etc... the management of brands and their perception is itself part of a brand. Tell the Cleveland Browns it isn't. We're obviously at an impasse... condescending or not @Gothamite, any sports branding enthusiast would get a kick out of advanced sports marketing & branding principles. The Branding Journal is a go-to for my marketing classes & great place to start: https://www.thebrandingjournal.com/2015/10/what-is-branding-definition/
  12. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    Again, branding centers around image, visibility, and the perception of value. There are plenty of valuable small market teams & plenty of strong brands in subjectively bad uniforms. Branding is more encompassing and non-visual than you realize. If its something you're really into and choose to read up on, you would enjoy the ride!
  13. C-Squared

    Thrift Store Gems 2018

  14. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    I think the crux of this disagreement is that you're all hinging a sports brand on a shallow assessment of logos and jerseys. A brand is a complex tool used to generate revenue via image, visibility, and the perception of value. Jerseys are a component of the image, but the fact that the Leafs represent the preeminent sports brand in Canada's largest city is itself part of that brand and crucial to their visibility and value. If anything, the logos and uniforms the Leafs wear are beneficiaries of the large stage the city of Toronto affords them. I never said it didn't contribute at all - you simply overvalue that contribution. While they pale in comparison to Toronto, the Canucks brand represents the seventh-most-valuable franchise in their league (Winnipeg is 26th). A team brand is shaped by factors like market size, the presence of other pro sports teams in their market (or lack thereof) - even marketable factors like playing in Canada shape their brand. I said from the beginning that uniforms are a piece of the puzzle. Sabres fans hated the slug jersey, so the team tweaked their old logo. The fans loved it! The team lost $13 million last season... is that a good brand? Or do some people just like their logos and uniforms? Uniform aesthetics absolutely have a place in branding, especially when historic teams use historic imagery. However, successful teams benefit from scores of more important & formative branding components than how they dress. I am lucky enough to teach sports marketing courses as part of my career. If I assigned a project focused on dissecting & analyzing a sports brand and a student turned in five pages on nothing but logos and jerseys, he/she would redo that project. This could lead into a whole discussion of the four P's of marketing and how sports teams in different settings have to build around entirely different aspects of branding & marketing, but none of it places jerseys anywhere close to the top.
  15. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    Toronto is the 4th largest city in North America. Vancouver is 71st, behind 20 other NHL host cities. Its probably how they dress, though.
  16. C-Squared

    AHL: San Jose Barracuda Change Logo and Uniforms

    Conceptually, its pretty cool, but also sorta crudely rendered for 2018.
  17. C-Squared

    Thrift Store Gems 2018

    They are! Sold within an hour of listing on eBay
  18. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    Correlation does not equal causation. I would argue that a series of factors far more important than jerseys afforded those teams success. Not 10 times per season. In the case of the 9ers black uni, <10 times ever. That uni won't leave a dent in the 49ers brand. Their stance seems to hinge on the theory that the less you see teams in their primary uniform, the worse it is for their brand. I think that reflects a fundamental misunderstanding of branding. Beyond that, countless teams have proven that alternate/throwback uniforms can exist within an overarching brand, which can not only strengthen the brand as a whole, but also generate revenue and reach more diverse markets.
  19. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    A slippery slope specifically towards what? Lost merch revenue? Decreased viewership? I guess I don't get the panic aside from jersey snobs (myself included) getting huffy about it... there seems to be this vague fear of brand degredation from people who grossly overestimate the effect jerseys have on these businesses.
  20. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    In terms of visually differentiating from other teams, sure. I am saying that bad alternates like the black 9ers set might see the field 10 times ever. The 49ers brand as a whole is far too strong to merit the vague consequence of a ruined track record over a spattering of games in unpopular clothing.
  21. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    Who is separating them? Again, uniforms are simply one facet of a sports team's brand.
  22. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    You are either underestimating the resiliency of these brands or overestimating the influence of uniforms, many of which will see the field <10 times ever. A sports team's “primary brand” involves much more than their primary uniform set. See the latter above.
  23. C-Squared

    Thrift Store Gems 2018

    Nabbed this authentic Kordell jersey for $10 w/ a very faint paint pen autograph on the back number... funny how some of these early Nike-era Steelers jerseys made the italic numbers stand up straight:
  24. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    I see where you're coming from to an extent, but I disagree, especially with the text in bold. Tom Brady has worn a half dozen different jerseys for a team that went from a middling brand in their own league to a top-10 global sports brand. Virtually every team in pro sports does the exact opposite of what you suggest: they sell 4-5 current jerseys, apparel with alternate logos/colorways, and throwback apparel. I think the goals are creating sources of revenue, expanding the brand, and catering to to different ages/audiences, all while maintaining their core identity - not simple, static standardization. Even teams that market themselves as traditional roll out gaudy alternates because they understand how to bend their brands without breaking them. I think most regular CCSLC members are uniform aesthetic experts, but to stretch that into an understanding of their impact on business is a bit much. For all this talk that alternate uniforms are hurting brands, I see no damages beyond this conjecture that the sky is falling.
  25. C-Squared

    NFL Increases Use of Alternate Uniforms in 2018

    Not exclusively from NFL rules, though. I would argue over half the league has resisted change well beyond league mandates, from leaving their unis unchanged for decades to still using Ripon for game jerseys. Of teams that have changed, most have done so tastefully & of their own volition. TEN/JAX/TB/CLE could have ruined their unis just as efficiently under older rules. Color Rush was a flop, but I would argue that by loosening the rules, the league is gracefully phasing out something unsuccessful, not opening the doors to something worse. I know this site is very focused on logos and uniforms first, but people here also seem to care about branding in general. In my opinion, uniforms are simply one facet of a team's identity, and a vastly overemphasized one, to boot. On-field success (#1 by far), community presence, ticket pricing, fan game-day experiences, & even style of play factor into a team's identity and shape their brand over time. To me, uniforms are more of a reflection of a team identity as opposed to a formative component. Unfortunately, uniforms simply aren't as important as we make them out to be in that context. I believe Dallas did the same with their double-star jerseys that year. Made for a super-unique NFC Title Game: