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  1. Waffles

    NBA Changes 2018-19

    The NBA announced the launch of a Champions League-style competition for African pro teams; unclear if this will be the logo going forward or just a placeholder:
  2. Waffles

    2020 Election Logos/Branding Thread

    Retired Astronaut Mark Kelly has launched his campaign for Arizona's Senate seat with a really nice logo that evokes his space background:
  3. Waffles

    2019 Minor/Indy/Summer Collegiate Baseball Changes

    The Kannapolis Intimidators will get a new identity after the 2019 season ends:
  4. Waffles

    College Basketball 2018-19

    Syracuse is changing the trim on their numbers from blue to gray/silver, and going back to the shorts they wore in the tournament last year: They had been wearing these:
  5. Waffles

    New Aer Lingus logo, livery

    Aer Lingus has unveiled a new logo and livery. Here's the prerequisite breakdown graphic:
  6. Waffles

    MLS Kits 2019

    FootballShirtCulture has more NYCFC photos: It's just kinda...meh. I really don't like the way they handled the racing stripe with the sponsor, but there aren't a lot of examples of teams that've done that well. One thing I LOVE is the mosaic pigeon jocktag:
  7. Waffles

    NBA Changes 2018-19

    The Nets' 2K league team unveiled their logo, which to the best of my knowledge, is the first in franchise history to include an actual net:
  8. Waffles

    New Bank of America logo

    https://www.charlotteobserver.com/news/business/banking/article221783230.html NEW: OLD: I think it's a good evolution - having everything line up on the flag fixes an issue that bugs me every time I see it. I'm hoping they'll have a better solution for applications on solid red or blue backgrounds:
  9. Waffles

    NBA Changes 2018-19

    The Nets put five stickers down on their everyday court and now have a City Edition court:
  10. Waffles

    Football and CTE

    Which is exactly the mechanism by which "toughness" culture manifests and perpetuates itself. As @Gothamite rightly points out, the culture is the hard part to break if we really want to start to fix football. Even if the league institutes new rules and teaching principles, and introduces new safety technology, those changes can only go so far if the atmosphere around the sport is not encouraging its participants to take care of themselves and those around them, in service of some bull :censored: macho ideal. And this isn't just about brain injuries - this "rub dirt on it and get back out there" attitude contributes to the deaths of players like Jordan McNair at Maryland, among too many others.
  11. Waffles

    Football and CTE

    On the other, more hopeful side of the journalistic spectrum, this Ringer piece does a nice job of detailing efforts to educate the next generation of sportscasters about how to better communicate possible brain injuries: https://www.theringer.com/nfl/2018/11/8/18075776/concussions-tv-broadcast-education. It's great that the Concussion Legacy Foundation has identified the role broadcasters play in educating the public about this topic, and not just identifying symptoms and dangerous plays, but also breaking down the toxic culture of "toughness" that enables unhealthy behavior across all sports, not just the NFL.
  12. Waffles

    NBA Changes 2018-19

    From the article: The Ben Franklin logo, which I normally like, doesn't really fit here and it's kind of throwing the whole thing off for me. And I'm not sure how the white lettering is going to read from a distance. Other than that, it's a nice design. I'm a sucker for red-white-blue trim.
  13. Waffles

    NBA Changes 2018-19

    The Nets' Biggie editions are being unveiled on Thursday at...JFK airport, that famous site of so many great Notorious B.I.G. moments.
  14. Waffles

    Cost/Benefit of a Rebrand

    Sports franchises also have the massive benefit of a season/offseason cycle to handle the logistics of implementing a branding change. They can execute changes to the signage and other physical elements when their venue isn't hosting events as regularly. Teams turn over their marketing campaigns every season anyway, so their collateral has a finite shelf-life whether there's a change or not. Same goes, to differing extents, for uniforms, tickets, and other pieces.
  15. Waffles

    Cost/Benefit of a Rebrand

    Thought this was a very informative piece from Vox about the cost and thought that goes into a corporate name change and rebrand. https://www.vox.com/the-goods/2018/10/25/18013642/dunkin-donuts-rebranding-cost My current company rebranded five years ago and is still working old graphics and outdated signage out of its system, and I think this piece does a good job of capturing why that happens and how it often manifests itself.