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nburton27

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  1. Thanks for the heads up, it has been a while since I have posted anything, shaking off the rust haha.
  2. Toronto Royals: I am going to be honest and admit that I created this logo years ago for an entirely different concept, but if the shoe fits right? One of Toronto's many nicknames is the Queen City, so Royals seemed like a great name for Toronto.
  3. Montreal Olympiques: As Montreal will always be the home of the Habs, I updated the grey that Montreal currently uses to a muted navy colour. The logo and jersey design pays homage to one of Montreal's other historical NHL team, the Maroons.
  4. New York Americans: With the New York team clearly paying tribute to the Statue of Liberty with their colour scheme, obviously I chose Liberty for the team name... that's already taken by the WNBA team and now Boston's PWHL team? Well the Statue of Liberty is one of the most recognizable symbols for not only New York but for America as well, so I decided to resurrect another historical NHL team name with the New York Americans. This is also another time where I dropped the grey being used by the current New York team for a colour that better suits the brand. Statue of Liberty was originally copper in colour, so using copper over grey seemed like a good nod to that little tidbit.
  5. Ottawa Alerts: This one was a no brainer, the Alerts were one of the top women's hockey teams of the early 1900's. Like their NHL counterpart in the Senators, the Alerts would be resurrecting a nearly one hundred year old brand and bringing it into the modern day.
  6. Boston Liberty: Although people may first think of Liberty to being a name that would work best for New York, Boston also has its own ties to the name with the Liberty Tree being one of the original sites of American defiance against the British government. Since the team name derived from the Liberty Tree, I decided to shift the silver that Boston currently uses on their jerseys to a green tone.
  7. Minnesota North Stars: The logo pays homage to both the Minnesota North Stars of the past as well as the current day Minnesota Wild. The current PWHL team uses black as their secondary colour, but I felt making white as the secondary colour, also was a tip of the cap to the previous women's hockey team, the Whitecaps.
  8. Here is my take on an avenue that the PWHL could take when they officially brand each of their teams in the future. For the most part I tried to used the same colour schemes that each of the teams are using in their inaugural season, but there were a few minor updates made. Some standard things across all six teams are: - Name bars below the numbers for visibility purposes(been working on this concept for a few months so Molson beat me to the punch on that one) - Only one helmet for each team. PWHL is currently doing this and I figured it would be a fun design challenge to try to have each team wear a different colour helmet. - There were copyrighted names leaked this past summer, but I tried to develop different names based on research done for each respective city. Let me know what you think!
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