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  1. NHL 2018-19

    Silliness aside, I want to thank you for that post. You've actually inspired me to create the following thread in The Lounge. I hope you can find the time to take a look as I'd really like to continue this conversation in a more appropriate venue. In the meantime, for some context on the gif...I give you Braves Warriors (soft tacos and friendship are at 2:32).
  2. NHL 2018-19

    I know the Hurricanes have their detractors (both visually and organizationally) and there are some who feel like they never should have left Hartford, but I don't know if they deserve that kind of animosity. Maybe I'm reading too much into your comment, but I feel like Carolina gets a lot of hate for no other reason than not being Hartford. As it stand the Canes are just a few seasons away from eclipsing their time in Hartford (the New England Whalers moved from Boston in 74), at which point I'd argue the franchise is more Raleigh's than Hartford's. Obviously there's lots of room for improvement, and I think with the new ownership there's a real chance that we'll some. Obviously we probably wont see everything we want, but the team just got a much needed transfusion of money and fresh blood...I'm optimistic.
  3. NHL 2017-18

    Disappointing on so many levels. For a team that plays in such an iconic city with so many great symbols to draw from (eagles, stars, the capitol building, washington monument, etc.) the Capitals seem pathologically obsessed with text-based logos. The fact that they've resorted to "Caps" seems to demonstrate just how played out this particular avenue has become. At this point I would welcome a simple "W" with open arms (let alone an actual logo). At this point the only thing I could see salvaging their choice in logotype is if Toronto's jersey had "Buds" across the front. Even then, the jersey would still be a train wreck. As other's have point out the red stripe is way to big and ends up throwing off the proportions of the jersey. Something about the stripe makes it look like Ovi has a beer gut...and why even bother with a white yoke if the only other white is a stripe along the top of the socks (which is going to inevitably end up being obscured by the breezers)? Everything about this just screams "design intern"...although I actually think an intern would be more ambitious. This just reeks of complacency.
  4. NHL 2017-18

    True...but that just means there was a golden opportunity to address the issue with the redesign. It doesn't bother me too much since I don't spend a lot of time looking at the NFL logo, but I feel like it falls under the category of "finish" that can really elevate a design.
  5. NHL 2017-18

    How's the old expression go...if you hate someone, teach them about typography?
  6. NHL 2018-19

    The challenge is red and black are such a solid the point that it may well be hardwired into our brains (there are a couple interesting articles here and here). The downside of course is that the Canes aren't the only team to use this combination, and there are a number of teams that have been using it longer (Chicago) and more effectively (New Jersey). So here's a thought: Vegas has demonstrated that black and grey can work together really well...what if what if Carolina shifted to something like a red (50%), black (20%), grey (20%), and white (10%) color palette?
  7. NHL 2018-19

    Hopefully new alternates are just the first of many good things to come out of the new ownership. I admit I’m torn as to what I’d like to see more: a full return to their original look (red, black, and silver with the storm flag stripes) or a full departure into something completely new. Now that Karmanos is no longer the primary owner, I’m curious to see if the team might diverge from the some of the more Detroit-esque aspects of their current look. That being said, I have a hard time believing that the new alt jersey won’t have his finger prints all over it. The new owner has only been in place since the end of last year, and I suspect the design process has been well under way.
  8. NHL 2017-18

    Yeah, the serifs (the little fins) haven't aged very gracefully. Between them, the gradient, and the key lines there are a lot of superfluous elements to the logo that make it a poor rebrand. Ironically, the NFL logo is a great example of a well thought out and executed rebrand: Old logo (used until 2007): New Logo (2008 to Present) While I miss the old typography (such much character!), the rendering of the football is a major improvement along with reducing the number of stars. The NFL logo benefited from having a number of elements that could be refined. The NHL logo has always been very simple, and as such there really isn't much that can be refined. It's like trying to improve on a peanut butter and jelly sandwich. Sure, you can add more elements to it, but all they really contribute is novelty...and sooner or later you just want to go back to the unadulterated original.
  9. NHL 2017-18

    Case in point: the horrendous and I’ll fated Sens jersey that came out of Ottawa a while back. My hope is that this is just a children’s jersey and not intended to be a replica. If executed properly I could actually see a whole series of children’s jerseys using some shortened version of the teams’ names.
  10. It's pretty fast and dirty, but I did a quick overlay in Photoshop. The Moondog logo is the top layer at 50% opacity. It's not an exact copy, but it's pretty damn close. To the point that some of the lines are almost identical. On an unrelated there no longer a way to upload and host images? I can't seem to find a way to add the image to my attachments.
  11. NHL 2017-18

    I've had the same exact thought. Even if the Hunters held out for twice that Foley would only be paying 1/10th of what he paid for his NHL team. What's more, there's nothing saying he couldn't negotiate a trademarks haring agreement (with himself) and sell the team to a new owner and recouping at least some of his initial purchase price.
  12. NHL 2017-18

    It doesn't have to be magenta, but if the goal is to keep as much of the existing brand in place it would be easiest to change the red to magenta. As an added bonus T-Mobile (who has naming rights for the Vegas arena) uses magenta/pink as it's primary color so there'd be some tie-ins with the building as well.
  13. NHL 2017-18

    So this is where things get interesting. As far as I can tell the "we can't be the Knights because the London Knights wont let us" narrative has been pushed entirely by Foley. This is important because according to the London Knights there has been no communication between the two organizations about the name. Based on the quotes from London's governor, it sounds like they are open to making a deal, and I suspect that with enough negotiating the two sides could work something out. So what keeps Foley from picking up the phone? The money angle seems like a red herring to me. After all, Foley just spent $500 million to buy an NHL franchise. I find it hard to believe that he's leveraged himself to the point that he can't afford to throw a few more million London's way in order to secure the Knights trademark. Which leaves me with another theory: I don't think Foley wants the team to be just the Knights. It's been clear for some time that Foley has a love (some might argue obsession) for the US Army, and West Point specifically. The fact that Foley originally wanted to call the team the Black Knights is a clear indication of just how "Single White Female" Foley wanted to get. When that idea was ultimately shot down (by some combination of the NHL and the US Army), the name Golden Knights ultimately emerged. It's worth noting that even when it was first announced there were people expressing concern about the Golden Knights being another attempt by Foley to ride the Army's coat tails. The fact that the US Army has challenged the trademark suggests that they may have come to a similar conclusion. So the question is, if Foley's team is legally prohibited from pretending to be part of the US Army...what option will they pursue? My guess (hope?) is that when faced with either going to the negotiating table with the London Knights, or saddling the team with the undeniably amateur Sand Knights that he'll do what's right for his organization (and his legacy!) and go with Knights. PS - Kudos to the admiral...Sand Knights totally makes me think of Sand Gnats!
  14. NHL 2017-18

    I agree that the design team behind the logos did a masterful job of building an "escape hatch" into the brand. My hope is that if/when Vegas is forced to give up the Golden Knights moniker that they'll simply opt for Knights. Not only is it the simplest option, it would also be the least damaging to the brand. I'm sure plenty of individuals already refer to the team simply as the Knights, and nothing in their current branding would be undermined or out of place. As for the alternative names that are being floated, I only recall three names that were officially presented by the organization: Golden Knights, Silver Knights, and Neon Knights. Of the two remaining I actually think Neon Knights could be the most easily implemented. I don't know what the official pantone for the VGK red is, but it's fairly bright, especially next to the black and grey of their uniforms. I wouldn't call it magenta, but I suspect you could replace the red striping on the jersey and the red embroidery on the shoulder patches with magenta fairly easily. If you were feeling especially ambitious you could add a magenta border to the primary. Obviously it's far from ideal, but having to rebrand a team after just one season is far from ideal. Compare this to the changes that would be needed for the Silver Knights. Simply swapping out gold for silver results in a color scheme of silver, grey, black, and red. Unless you increase the red significantly you're effectively left with an LA Kings knock-off. All of which is to say that changing to Silver Knights would require a significant change to both the logo and uniforms...which could seriously undermine whatever equity the team has generated. What's more, in light of the Raiders' pending arrival, I suspect Vegas wants to do everything it can to not be silver and black team #2 in the market. Even though Desert Knights and Sand Knights keep getting mentioned in various circles, I'm not aware of either ever being suggested by the organization itself. While the names would sidestep the challenges associated with Neon Knights and Silver Knights, neither strengthens the overall brand. Yes, Las Vegas is in the desert, and yes there's sand, but none of those aspects are associated with the current brand. As was noted, part of this is due to the overly generic nature of the logos. The current brand works because the color associated with the brand is present in the logo, but in its current incarnation the VGK branding could just as easily be adapted to Casino Knights or Oasis Knights as the proposed Desert Knights. Which all comes back to just calling them Knights. It's a simple (but well executed) logo, with a great brand built around it. Don't try to dress it up by tacking on unnecessary adjectives. Embrace it for what it is. Simple, timeless, and effective.
  15. NHL 2017-18

    So I know I talked about this above, but maybe it would be helpful to use a metaphor to try and capture the underlying issue... Let's say you start up a aquarium shop...and you name it Happy Fish. It's a pretty niche business, but you work hard, you invest a lot of time and money into your store, training your staff, building good relationships with your distributors, you even spend a little money to buy local newspaper and radio ads. The business doesn't make you rich, but it does turn a profit, and more importantly all your hard work and investment has made your aquarium shop the most well regarded in the area. Now lets say a sushi bar opens up in the next town over...and they call themselves Happy Fish. Even though the two business are not directly competing against each other, you now have to deal with the possibility of confusion. Some people might make the trip to one, expecting it to be the other...after all your business is pretty well known in aquarium circles. Sure, we have Google these days and it's pretty easy to figure out which is which...but that's an extra more hiccup in getting customers to your door. Worse still, what if people start to think that the two businesses are related...that maybe you decided to open up the sushi bar? Suddenly you have this connection with another business (and another owner) that you did not ask for. What if a bunch of people get food poisoning from poorly prepared fish and suddenly the name Happy Fish is associated with serious illness or even death? You've worked very hard to build your business and to have people associate Happy Fish with a great store that is highly regarded by people who care about aquariums. Wouldn't you do everything you could to defend that?