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About Thaumatrope

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    Colorado Avalanche, Idaho Steelheads, Portland Pirates (RIP)

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  1. Thaumatrope

    Carolina Hurricanes Unveil New Black Third Uniform

    That’s...hideous. The pencil thin outline around the flags is what kills it for me. It reminds me of when I first started “designing” logos by coloring pencil drawings in Photoshop. It just looks amateur. While I give the team credit for using the correct number of flags (unlike the previous third), the logo is just too tall and narrow to look right on the front of the jersey. The only thing about the design that I find redeeming is the double flag C they used in the press release.
  2. Thaumatrope

    Coyotes Bring Back the Kachina as New Third Uniform

    I love the Coyotes original look, and it’s surreal knowing it will be back. At the same time I’m a little disappointed that the team opted to bring the old look back without any tweaking. I was hoping they’d tweak the colors at the very least to bring them into alignment with their current primaries. I realize it’s a minor complaint, and if it came down to a return of the classic jersey or no jersey at all, I’d choose the classic jersey hands down. But this feels like a bit of a cop-out all the same.
  3. Thaumatrope

    Quad City Storm SPHL logo

    No question the entire brand is a train wreck, but what really kills me is there's the faintest glimmer of a great design buried in all the garbage. Take a look at the Quad City wordmark (or what passes for one). At first glance it's just a generic collegiate block font that they clumsily embellished with a couple lightning bolts...but take a closer look at the Q. It's still a hot mess, but I think using a lightning bolt for the tail of the Q is actually quite clever. I can even see an identity based around some kind of thunder cloud Q...with enough finesse you could even incorporate a C into the same overall shape and end up with a really solid primary logo. This is the kind of stuff that breaks my heart. Whether intentionally or not the designer stumbles onto an interesting solution for the design, but rather than pursue the idea they chug along with the most straight forward (and boring) interpretation of the brand. The end result is something that appears to have escaped from the UHL circa 1995.
  4. Not really. Getting into the weeds a bit here, but Jefferson is credited as a founding father of the Democratic party via his role in the creation of the Democratic-Republican Party. Prior to the middle of the 20th century the Democratic Party was the party of small government and states rights. The JFK and LBJ administrations effectively marked the end of the Democratic Party as the "Party of the South" (and by extension the party of "state's rights"). It's a gross oversimplification, but by the end of the 20th century the two parties had effectively switched places in terms of geography and attitudes towards central government.
  5. Thaumatrope

    NHL 2018-19

    Compared to the kachina logo (and jerseys) everything the Coyotes have put out is weak and forgettable. I said I liked the full bodied coyote better than the coyote head...I didn't say it was great.
  6. Thaumatrope

    NHL 2018-19

    I 100% agree. I actually prefer the full bodied coyote over the "blind" coyote head they use as their primary. It's really too bad that the Coyotes organization has been such a mess for so many years. I feel like they've had a lot of opportunities to create a solid brand, but they just keep stumbling along. The new thirds will be the first opportunity for the new ownership to put their mark on the's hoping they make the most of it.
  7. Thaumatrope

    Single-A Giants to play as San Jose Churros

    ...and cinnamon comes from the bark of a tree. churro-ception edit: CINNE-CEPTION!
  8. Thaumatrope

    Single-A Giants to play as San Jose Churros

    Pretty sure that's a cinnamon stick.
  9. Thaumatrope

    Logos And Uniforms That Are So Ugly They’re Awesome

    Time is a funny thing. I was so incensed when the Beast of New Haven came into the AHL back in 97 that I started drawing my own logos and jerseys in an effort to prove that I could do better. Fast forward 20 years and I've developed an odd affection for the brand. It's a strange mashup. The name and colors are pure 90s, but the logo looks like something out of the 70s. Even the mascot was this odd jumble...the "Beast" was meant to be a gargoyle (another very 90s phenomenon), but why they didn't just call the team the New Haven Gargoyles is a mystery.'s funny how something that was once the subject of personal scorn has become oddly endearing over the years.
  10. Thaumatrope

    NHL 2017-18

    Pretty sure that was me...and I admit I've been equal parts amused and frustrated to see so many people responding with "oh yeah...I totally see that" this time around.
  11. Thaumatrope

    Seattle NHL Brand Discussion

    Just came across this interesting little trove of information on Sonics Rising from someone who attended a recent open house hosted by OVG. (I've taken the liberty of bolding the lines that may be of interest to this group) So it sounds like red is at most a secondary or tertiary color, and the organization is looking to avoid using the same color palette as Vancouver. It's worth noting that their response still leaves the possibility of double green on the table. It's more of a stretch, but their response could also suggest a combination of blue or green and teal (or some other shade of blue/green).
  12. Thaumatrope

    Seattle NHL Brand Discussion

    While I disagree about Seattle, I do agree that at some point a “big four” team is going to roll the dice on this strategy. But I don’t think it will be a new organization that will be the first. Rather, I suspect the first team to attempt a “City Club” brand will be an established team with a deeply tarnished brand. As rediculous as it may sound, a team like the Cleveland Indians or Washington Redskins are ideal candidates. They have so much history with their current brands that any attempt to rebrand would feel forced and inauthentic...why not own it (and give a middle finger to contemporary sports branding in general) and be the DCFC or Cleveland Baseball (or just ballsy would that be?). Obviously we’re talking about a pretty unlikely series of events, but I feel like that’s a far more likely scenario than Seattle HC...or any new franchise giving up an opportunity to launch a new brand in favor of a generic “City Club” style brand.
  13. Well that explains a lot. Can't say it improves my opinion of the brand (or the circumstances surrounding it).
  14. Thaumatrope

    Seattle NHL Brand Discussion

    I think you may be overstating the willingness of a generation/mindset to buck least when it comes to professional sports naming conventions. While I would not consider myself young, I am a millennial (barely), live in the PNW (kinda), and am about as progressive as they get. However the prospect of a non-mascot brand (ie Seattle HC or similar) feels like both lazy branding and an attempt to cash in on the popularity of another sport...neither of which is a good impression. This isn't to say that Seattle couldn't attempt something unconventional. The inclusion of names like Emeralds, Evergreens, Rainiers, and Totems speaks to the organization's apparent willingness to deviate from the trend of overtly aggressive, fast, violent, etc. names. Honestly I think this represents a more significant (and likely) challenge to convention that would be in line with Seattle's reputation as a young, progressive market...and I am 100% on board.
  15. What's funny is the OKC Dodgers identity is only about two years old, and for most of it's existence the franchise was known as the Redhawks. I seem to recall there was a lot of head scratching when the team announced the change, as the execution was pretty lackluster and there is no historical tie between the two organizations or markets. I can only speak for myself, but I hope that branding one-offs like the Cielo Azul will help the organization to see that the OKC Dodgers rebrand was a mistake...and I think they could do much worse than the OKC Blue Skies. As for Pawtucket...the team has a lot of history as the Paw Sox, and the Red Sox affiliation is something that carries an immense amount of weight in the market. While I personally prefer having farm teams with unique names, I completely understand why the organization has been the Pawtucket Red Sox since day one, and likely will continue to be so until the team inevitably relocates to a municipality that's willing to shell out $$$ for a new stadium.