Hello. I am an animator and video editor and I have been working on and off on a logo redesign project for the better part of a year now (with long stretches of inactivity) as a way to get better at illustrator and I thought I would make an account here for some critique. I started really getting in to logo design when I came across a black and white and horribly pixelated design for a Fleur De Lis that I thought could be made into a St. Louis Blues logo, and after contacting the owner of the shop and asking about it and if I could mess with it, I did. I didn't really think it worked well as a main logo, but I did think it worked as a shoulder patch. I did it in a couple other colors as well and took the wordmark from the actual St. Louis Blues sheet music after an idea from the kind folks on the Blues subreddit. Over a year later I thought I decided I needed to get better at illustrator so I started designing alternate/shoulder logos for the rest of the league. I'm "done" with about 1/4 of the league at this point. Please let me know what you think and I would love to hear suggestions on what I need to improve on, but keep in mind I dont really know what I am doing. Also, if there is a better way to format this let me know.
I did Minnesota next, where I thought a roundel logo would look cool. I did two variants of the same logo and one that was a riff on their main logo.
This one I actually think could stand up as a main logo. I got rid of their ugly "Millennium swoops'
based on the city of Toronto's flag
I wanted to play off their older logo that everyone loves so much without just making it an exact copy
I took the crossed swords from their red logo days and put them behind the skull I drew.
I replaced the iconic triangle with a Pennsylvania keystone. Hopefully that doesn't make me a heretic.
I put the penguin in a complete keystone and I like it, but I still think the half keystone looks better.
Honestly something's missing from this one, but everything I add makes it look worse so I decided to ask you all what you think. the L works pretty good but it seems empty. Again, these aren't really meant to replace the logo front of the jersey, most are meant to be shoulder patches, but this one feels empty.
I thought trying to make it a wordmark would work a little bit better, and it does in some aspects, but it feels really empty still.
I took the Fleur from the Montreal flag and tried to turn it in to an "M"which I think works pretty well, but I do think it needs some more polishing. I don't really like this better than their current logo but I think something like it could work as a shoulder patch
I took their old star logo and updated the colors and added a recolored Texas flag. Then I removed the wordmark and had the star go through the middle of a D in the same style as the other letters
After a bit of a hiatus, I am back. I took the Spirit of Detroit and added wings to it. I am not sure if I want to add something in his hands but I am pretty proud of this logo
My ham-fisted attempt to make the Wings one more Art Deco:
I have had this Preds logo in my back pocket for a little while now, its super simple and is kind of a combination of their shoulder patch and chest logo. I plan on doing another one for the Preds as well but I thought I'd post this one just to get an idea of what you guys think
I changed the black to brown and put a modern style bear logo in the middle of the spokes, I think it could work as an alt shoulder patch.
In my honest opinion, the Panthers shoulder logo is absolutely perfect, so I can’t do better than that. I’m working on a retro nose art one but if I can’t find any reference images this will be what I work off of