tBBP

Good call--that's exactly what they're gonna call it (or allude to it being). That's candy-coated to you, pal. (See above.) If that's real--and I believe it is--what are they even really doing right now? Like, what exactly does that stripe of triangles have to do with, well, anything? Stylistically it doesn't even fit with the art direction...unless that pattern shows up in the numbers. (Shoot..that's exactly what's gonna happen, isn't it???)

This reminds me of my first trip into Denver way back when. (This also underlies the value of feet-on-the-ground experience about places rather than going off what somebody somewhere said about a place, especially when/if they ain't been there themselves.) All my young life I heard about Denver, the Rocky Mountains, and thought the whole state of Colorado was gonna be mountainous. NOPE. Roughly the entire eastern third of Colorado is flat open prairie...and that flat landscape includes Denver. The thing that threw me off was the fact that flat, open prairies exist IN THE MOUNTAINS THEMSELVES. I was completely not expecting that. Then I got over into Salt Lake City and saw that though the core part of the city is built down in the flatter parts of the valley, much of the east and especially northeast part of town is built right up into (and in parts way up into) the side of that Wasatch front. (I'm sure that's where all the $$$$$$ lives, as well.) That said, that scenery out there in Utah...man oh man. If you ain't been, you gotta go see if for yourself. (Just don't go in wintertime...)

If ever there was a more meme-able photo... ...I know we can't blame Nike (entirely) for uniform design—but I CAN blame Nike for all this recent epidemic of "uniform nicknames". That's all them right there. (And even MLS picked up on the vibe.) It started in the NBA with the City Edition stuff, then continued with renaming the home/away/alt uniforms, then it carried over into the W with the "Heritage/Elite/Rebel" nicknames (H.E.R.—haha, how clever), and now it done crossed into the NFL. It'll be hitting the MLB diamonds soon enough. The common denominator [MLS notwithstanding]? The swoosh. Anyway, the new Lions home and away are very nice. They'd be even nicer if they wore silver pants with white jerseys more often than not (which is to say, at all). I'm not at all moved by the alternates.

Oh it'll 100% look like that H...maybe not with all the beveling, but definitely blackletter-esque.

Hold up here—I know I've been out the fray for a minute, but just what is going on with these baseball pants here? (Especially the Blue Jay player up there) What is this, the NFL meets the diamond or something??

Trust me on this: NO ONE wants the '97 jerseys... (And those were the versions that made it out after the preseason...)

The original bevel-block numbers were certainly not bad by any means...but they don't beat the '98-'08 number/NOB font pairing or the refined pants striping. I honestly thought the Jags were gonna unveil these as their throwback choice...so color me surprised when the '98 uniforms showed up on their Facebook cover. I've seen several say this about the font the Broncos have been using on their socials. I can 100% guarantee you it's not their new number font. It's just become a rather popular font to use of late. Shoot, STLCITY built out their brand identity using it...

For starters, people in, say, Sioux Falls, South Dakota, who have to drive at least that far to get to...anything worth doing. *spoken from the experience of me, a four-year quasi-South Dakotan who regularly drove to the Twin Cities, 220 miles away, to do things worth doing.

The Jags just updated their Facebook cover photo... ...Either this is the troll job of the century, or they just told us straight up exactly what throwback uniforms they plan on wearing. (And inside of two years, I HOPE they come back ad perma-primaries...)

TIL that spike bucks are an actual thing... Thanks for clearing all that up. I'm not privy to the inner workings of IP law, so that answered some curiosities I had about the possibility of the Memphis Grizz filing suit over the nickname. I didn't know they already did, so there's that.

Oh dang, all we offered was free food, hot coffee and some gift cards! Clearly I'm operating in the wrong realm over here...

As mentioned several places back, the possibility of "Grizzles" depends on whether the Memphis NBA Grizzlies choose to protect that trademarked nickname or not. Yes its two different leagues, but IP law is IP law, and I don't know how much legal wrangling Smith et. al really feel like putting up with should Memphis choose to take it to the courtroom. Same thing goes for "Saints" due to the New Orleans NFL Saints. "Golden [Anything]s" is a complete non-starter thanks to the Vegas Golden Knights. That would be a nice nickname, except... ...It already exists. (I have no idea what a stag has to do with a spike, but whatever...) ------------------------ You know, the more I think about this, the more I'm preparing myself for the name Yeti. It just seems like a nickname a guy like Ryan Smith would be all over. Again, don't know what if any legal wrangling he'd have to do or already did concerning the use of it, but it'd lend itself well to some pretty fun branding, at least. Cheesy as it is, it's also kind of a fun nickname...and then there's the phonetic alliterative "Y" consonant sounds of "Utah" and "Yeti". (And both words are even four letters!) Perhaps I'm making the case in my own mind for it...but at this point, I ain't opposed to it if that's the route Smith et. al decide to take (or have already taken)...

As one who just wrapped conducting focus groups for a pretty important field service project, I beg to differ...somewhat. (Of course, my project had nothing to do with sports or uniforms, though. ) The free food/money part is true, however. Incentives are baked into the recruitment process in the academic method. That said, the big question I have is: did the Texans use the academic method? I don't know that they (or any sports teams for that matter) are required to (perhaps @MEANS or someone can provide some insight?), but I think it'd be nice to see a team publish the results of these focus group sessions online so the team's fanbase and community at large can judge for themselves how valid those sessions really are...and whether the findings are truly generalizable to the greater population or not. (I'll stop here since we takin' bout sports uniforms up in here... )

Predicted, yet solid. Add some double-striped socks in both green and white to match the sleeves...and then never touch these again, NYJ. Like, ever. These are their forever sets...keep them that way. And the timer has officially been set at the Jaguars reverting back to [a slightly cleaned-up version of] that logo—and the cat head version of it. I give it four years, max. The Jets just proved that it's possible. Shoot, the Jags can bring back the 98-'08 numbers while they're at it. Again, the Jets just proved that it's possible. (Who had "Jets being trendsetters" on their bingo card in 2024?) Riiight...lol, Houston. Three of those are gonna be okay...that fourth one, probably not so much.

I mentioned this once before in [one of these] threads before several people shot back with now-30-year-old examples of dual nicknames existing across two different leagues, well before IP and trademark law/awareness was at the level it is now, but the Utah NHLs may not be able to use "Grizzlies" if the NBA's Memphis Grizzlies decide to file a trademark suit on that nickname. (Of course, that'd also require the Grizzlies to a/ be paying attention to all this and b/ care enough to actually do that, so...) I bring all this up because I remember VGK ran into this same issue trying to procure the name "Knights"...except they couldn't because the junior league London Knights already had the nickname. Granted, same sport, but two different leagues, so the precedent is there. I don't know how much I like that identity...but I do like that nickname. If the NHL team isn't beholden to the "Utah" identifier per state law (and that would depend on who's financing the building of a new arena), then "Salt Lake Scorpions" has a nice ring to it.