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About Buc

  • Rank
    Finally [almost] Famous.
  • Birthday 03/23/1982

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  • Gender Male
  • Location Somewhere between Crashville TN & P'cola FL
  • Favourite Logos Bucco Bruce // Iowa State Cyclones // the original Vancouver Grizzlies // Philadelphia Union // Coastal Carolina Chanticleers
  1. OKC Thunder Re-Brand

    I left some feedback over on your Behance project; I'll also leave some more here. First things first: you went through an incredible (to say the least) amount of research on this. It definitely helps to be thorough...one never knows where or how he or she may happen upon design inspiration. A name as abstract and ambiguous as "Thunder" really gives one as much room as desired to be as creative as possible--no "box" really exists. And since the team's current brand identity invokes no semblance of "thunder" whatsoever, you were really able to disassemble the whole thing and rebuild from the dirt up. Everything almost seems to fit into a "system" of sorts--you don't see that very often in sports design. (It's one thing to create great logos, another thing to make them all tie together. It's also one thing to create great uniforms. But it's something else entirely to make all that fit within a cohesive system, wherein certain elements not only build upon each other, but can also be interchanged with each other AND still be strong enough to stand on their own, particularly when it comes to merchandising--another element to consider when crafting a successful brand identity system.) Overall, I think you did a top-notch job of visually communicating the thoughts, emotions, and ideas you were going for, so in my eyes, the brand identity in itself is a success. That said, there's a few things I'd like to see you try before I'd call it a fully integrated system (in my mind, anyway). Now, let's get technical... You kept the most distinctive parts of OKC's current identity: the state flag blue and the "sunset" orange-crimson, as well as the navy. Several have said that they preferred the flag blue color be the primary; I agree with your stance ony using the dark navy as the base since 1) it connotes the idea of a stormy sky much better than the flag blue and 2) it provides MUCH greater visual contrast with the other elements. I'm not, however, entirely sold on the off-white color. I get that it helps enforce the western thing, but I think eliminating it for pure white would make the whole thing cleaner (& solve the inevitable "cream on top of white" issue that would pop up with the white t-shirt merchandise--you can even call it "lightning" if you like, haha). That said, the emotional tie Okies have for the flag blue makes it perfect for fan gear, though. I LOVE the idea of the branding iron as inspiration for the illustration style for the bison/state logo. This is the one thing I want to see you expand further into this identity. Someone mentioned extending the points of the stars to touch the state to help hammer home the branding iron aspect..I agree with that. (But I can also see why you made it as it is now...creative liberty.) I believe that mark alone can serve as a primary logo--it's strong enough in its simplicity, and because its one-color it can be applied in any color AND as part of another logo altogether. Which brings me to this point: I believe, unconventional/unpopular as it may seem, you could stick that inside a circle--connected like a branding iron of course--and wrap the ~ OKLAHOMA CITY THUNDER ~ script around it, like you have with the basketball supporting logo. Speaking of which...that one is BEGGING for the feathers. Cliche though it may be, this is one instance in which it'll really hammer home the "Oklahoma" aspect--it's something uniquely theirs. As a matter of fact...I'd try all of what I suggested with the bison logo in a roundel, surrouned by the aforementioned text, and connect five feathers (five players on the floor) to the bottom. From that you could then pull pieces as individual logos. You already have one, the bison/state logo. You could even do a basketball-with-feathers logo in the same branding-iron illustration style. The only part that wouldn't really fit, unless you want to make it fit, is the OKC/lightning bolt logo (which I really like the bolt on the K in that one). All those ideas above is why I also am not hot on the font choice. (Then again I'm not the biggest fan of block fonts--you know that. ) I think porting over the Industria font they use now would fit right into this, as the curves and angled interior corners would play well with the curves and sharp corners of the bison--plus it's (for the most part) monoline, so it'd fit right into the branding-iron illustration aesthetic, and preserve some continuity with the current identity as well. I really like the idea of the "rainstorm" diagonal pinstripes...that said, I also think it'd hammer that idea home better if the lines were dashed like they are in the write-up on your Behance project; it'd read better as "rain". You could then even sublimated those into the navy and sunset uniforms as well (the Atlanta Hawks may well set a precedent for uniform sublimation in the NBA). That's what I got...awesome job on that. Definitely one of the best NBA rebranding projects I've seen, and at any rate the most comprehensive I've seen in a long time.
  2. Atlanta in MLS

    I just thought of something else: Might the prominent "A" also be for "A"rthur Blank?? #conspiracytheory #norealbasis ---------------------- (Oh and, count me also in for #3.)
  3. Atlanta in MLS

    It is what it is.That said, I don't know what other extensions (if any) exist of this brand identity, so until I do see those I won't base the totality of my opinion on this. True, the badge is probably the most prominent element of the identity (though probably not the most visible), but I learned some time ago that some thought has to go into how it fits within the overall identity--alternate logos, apparel, fan gear, all that stuff--and then there's the whole reproduction issue i.e. embroidery, screening, web, print, stationery. I'd have to see the creative brief on this project (fat chance!), but taking all that into consideration, perhaps they felt that this was the overall best/safest/easiest way to go. And if that's the case, so be it. Based off this image here, I almost feel like the gold will play a huge role in the overall identity. And if so that'd definitely set them apart from the established black-and-red (& at one point striped) United side roughly 400 miles up the coast. I guess time (and success on the pitch) will bear that out. Much has been said about the a/ usage of a simple "A" for primary symbolism and b/ the positioning of such. I think I can understand the reasoning of both. To the former, as ubiquitous as the colloquialism "ATL" is nationwide, so too is the simpler colloquialism "the A" in and around the Atlanta area (y'all can thank the Atlanta Braves for that). And as for the positioning of the A inside the circle, my guess is this: had they positioned the whole letter in the circle, the plane on which the base of the letter sits would've created more space below the letter and within the circle than there would've been above the plane at the top of the letter, which most likely would've looked unbalanced. And, by pushing the stems down into the circle (this may or may not come out in the marketing speak, but I don't doubt that some point someone somewhere brought this up), it kinda creates the effect of the A...ahem..."rising" from within the circle. (!) Far as the beveling, I'm sure that was merely just for creative effect. As it is, it's inoffensive. I kinda like the font treatment. (Harry, if you're reading this, I'm sure you had something to do with that.) Looks like it was modified from Stratum. My only gripe about that is its similarity to the font used for the Columbus Crew SC badge. But again, solid and inoffensive. And i guess that would have to be how I summarize what of this brand identity I see now: solid and inofensive. It is what it is.
  4. Best/favorite color schemes?

    As a minor point of correction...the Wahoos call that "Bright Rose". But yeah...pink. And Bayfront Stadium uses it quite well. It also looks great in person i.e. t-shirts and the like. Definitely a unique colorway for sure.
  5. Not for nothing, but Drew Pearson also wore that #88 for the Cowboys--and he was a pretty doggone good player for that franchise as well...
  6. 76ers new logo(s) and uniforms

    I'm late to seeing these, but now that I have seen them...easily my favorite of the new unveilings this off-season. I know many people detest, loathe, abhor, or whatever other applicable synonym for "hate" one wants to use, the single-color titles and numbers, but I really feel it works here. It adds a crispness to this set and at any rate also makes for better legibility. Plus with a color scheme as basic as this one, it's even more appropriate, as it lends even more of an old-school aesthetic to what's obviously a relic of such. Switching from that...if not for people pointing out the fourth star down the right side of the jerseys, I'd have probably never noticed it--that's how you hide meaning in something. And as someone pointed out, from left to right the stars read as "7" and "6", and from top to bottom they read the same way. Plus 7+6 = 13. 13 colonies. That's some design genius right there. I really wish the home jerseys would read "SIXERS", but I can understand why they're thrusting the throwback relic "PHILA" into the spotlight. I can live with it. The only negative I see is with the inconcistency on the shorts side panels...they should've kept that detail on the reds the same as the other two. All in all, 4.76 stars out of 5.
  7. Teams Most Needing a Rebrand

    I feel like this may be the fourth or fifth time I've done this (!), but years ago I did take a stab at trying to resolve those problems (SHAMELESS PLUG ALERT)... Not mentioned previously, but it'd also fall right in line with the (currently far more) successful Predators' identity, not to mention Nashville's civic flag colors as well. (Guess that was me trying to bring a little "Pittsburghness" to the Music City.... )
  8. Dribbble Invititations

    ^ My guess is that would be up to the mods. I'm positively certain it would get more views there, though. Or maybe we can come up with some way to get more people to view the General Design forum so that they even know this thread exists. Someone had the idea over there for some kind of think tank thread in which some dribbble invites would be given out as some kind of prize...don't know if that ever gained any traction, though. Anyone know whatever happened to that?
  9. Titans' LP Field renamed Nissan Stadium

    Figures it'd have come from you of all people. How you been? Missing "the best care in the air" yet? (Let's see who catches THAT one...haha) So...Nashville now has Nissan Stadium to go along with Bridgestone Arena....
  10. Titans' LP Field renamed Nissan Stadium

    They could've also thrown back a bit and christened it Nissan Coliseum. That said...I'm not surprised by this in the least. Nissan has a GINORMOUS presence and influence in middle Tennessee, what with corporate offices barely 20 miles (if that) down in Franklin and an automotive plant over in Smyrna, about the same distance down southeast. This will only further boost Nissan's profile in the area. Though this now leaves me to ponder the corporate future of oriented strand board in the Music City... (I don't expect anyone to get that last part.)
  11. Atlanta Hawks -- 2015 rebranding

    ^^^All that to the side... This is the most original NBA brand identity I've seen in a long time, if not period. On the whole I should hate this...instead I actually REALLY like this. I can tell some certified time and focused effort went into this. And I love the new font...perfect way to update from the now-former font. And that fan apparel is just lovely. I ain't even a Hawks fan but I might just have to cop me some of that at some point. (Plus I got a fair bit of family in and around Atlanta so...) Overall this gets an A+ from me.
  12. Shameless Confessions

  13. Dribbble Invititations

    ^ And of course, the key to that, as Doug said, is [supposed to be] to share what designers and artists are working on, as more of a "professional grade" comment-n-critique forum. Problem is, by my observation, about 90% of the time it winds up becoming another de facto portfolio outlet for many of the members there. All that said...one can only stand to learn and gain from bumping [virtual] elbows with that many established professionals and that much up-and-coming talent up in there...such as the aforementioned Doug up above, such as a Mark Crosby (mcrosby), such as a Michael Taylor (raysox), such as an Elliott Strauss (elliott), in addition to the TJ Harleys, Kris Bazens, Andrew Harringtons, Andrew Sterlachinis and of course the Fraser Davidsons of the world just to name a few (all of whom either were or are active members here at some point).
  14. Dribbble Invititations

    ^ I think you may be right, Doug. A very long time ago I got two invites. Took almost two years to get another one. (Or either I had it well before I knew about it...I'm not exactly that active over there these days. Or up in here for that matter.) Didn't someone in the Concepts section come up with some kind of Concept draft competition or something a while back? Whatever came of that? That may be a way of scouting future talent to invite into the club....
  15. College Football Uniforms - 2015 Season

    That "119" up top could be a look at the new jersey number font...just sayin...