GFB

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GFB last won the day on June 29 2015

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About GFB

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    Detroit, MI

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  1. The Target logo is fine. It's the awkward sash that ruins it.
  2. That's a terrible wordmark. Hopefully that's just the work of an intern. They should have just removed the silver outline all together. You don't need it.
  3. From yesterday's Detroit Free Press Gilbert offer for Wayne County jail site expected within days
  4. I'm no urban planner, but building a jail at a prime real estate spot inside your resurging downtown area feels like a mistake to me.
  5. Reminds me of the Armada... great look!
  6. Homeless United FC
  7. I don't see any sources that are saying that the failed jail site is out of play... and even if it is not viable, there are several other locations inside Detroit that they could build a soccer stadium.
  8. Woo for MLS Detroit. DCFC and their ultras can get bent.
  9. Not to me, personally. But I'm sure there have been complaints, as there always are when any publicly-funded municipality spends money on a "non-essential" item like a new brand or website (for example, read the comments on this article, if you want a have a good cry/laugh). However, the people who are going through the school/district's budget and picking apart where funds are going or simply see a number in an article, they are probably going to complain about something regardless of where the money is spent, whether it be on new ceiling fans or replacing computers or buying new pots and pans for the cafeteria. Another thing to keep in mind is that if a project goes over a certain price point, it has to be put out to bid. So if there was real pushback, the schools could always reveal the bids they received back and disclaim that they went with the cheapest bid or the best quality at cost bid.
  10. I smell a new avatar coming on...
  11. They do call me the "elementary school Joe Bosack." Over the last few years, I've designed logos and mascots for 100+ schools, most of whom are elementary or middle schools. I've found that most schools and districts are now putting effort into branding because of a new focus on web presence and social media. Quite often, the projects my studio gets are directly tied to website redesigns. Also, districts are now pushing their schools to use social media platforms like Facebook, Twitter, and Instagram to keep parents informed, show off the latest developments and community projects, and, sometimes, to rehab the school's image or perception in the community. So if you're going to invest significant resources into your online presence, then carrying over a clip-art logo from the 1970s that looks like every other tiger/lion/bulldog runs counter-productive to that ideal. There's also something to be said for school pride and unity, excitement among the students (especially when they get to be involved in creating the design), and being able to own your logo and control who prints, profits, and uses it. As for displaying the new brand on the website like a feature, why wouldn't you if you invested into it? That's what colleges and universities do, and it gives the appearance that you are taking that same professional appearance of higher learning and applying it to 1st-6th graders. It doesn't do any harm and it probably helps your image in the eyes of the parents of potential students. Also, it helps make everything very easy to use consistantly should you partner with other businesses or institutions in the area, because everything they need is right there on the website. **WARNING // SELF PROMOTION IMMINENT** If you want to see more of my elementary school brand work, you can follow the links or flip through the assorted photos below. http://studio1344.com/portfolio/ccsd59/ https://www.behance.net/gallery/47003683/CCSD21-Mascots Hey, I designed this logo too. Cool to know it has ties to the board.
  12. The logo is good and an upgrade, but I sorta wish they would have found a way to keep that "Outback" feel, whether it be through texture or colors. That wordmark is trying too hard though, which is why the logotype reads as A-LFAGUE.
  13. I think it's smart and wonderful. Just some thoughts: It shows that Juventus understand their own brand (essentially, they are the universally recognized black and white soccer club), and that they have a long-term vision for their brand in the future that expands beyond just being a soccer team. With the amount of clubs that share colors, the commonality and constant switching of apparel manufacturers (it feels like 90% of the big leagues are shared between Nike, Adidas, and Puma), and the random and rampant sponsor-ism of professional soccer (how many teams are sponsored by Fly Emirates), how many clubs are identifiable solely by their crest on the pitch? Yes, the kits themselves are normally the primary identifier, but ask yourself what's the real difference between a Bayern Munich kit and a Manchester United kit this year? Soccer crests are so small and players are almost always moving, so with almost every club having a shield or crest of some kind, doing something to separate yourself from the field with a logo that is incredibly simple and easy to understand is a great strategy. Everyone has been lamenting the loss of the old logo, but what is Juventus really losing in the old crest that actually made it iconic? The oval shape was unique, but Juventus has used circle and shield shapes similar to the new design in their history as well. Is it the loss of the horse/bull/zebra and the crown? Because apparently Juventus themselves can't figure out and decide on which animal to use. Is it the gold arch; because I thought this was the black/white soccer team? I'd argue that the most important part is the black and white stripes, and not only do those stay, but now they're given meaning by allowing them to give shape to the Juventus "J." Those of you saying that it looks great for an apparel or lifestyle brand but not for a soccer club, the line between those two is blurring more and more by the day. One could argue that supporting a specific club is a lifestyle brand (try asking Real Madrid fans to wear stripes or Chelsea fans to wear red). Imagine you're kicking a ball around with some friends and so the ball is constantly spinning and in motion. Then a player receives a pass, puts his foot on top of the ball, and the ball stops for an instant. You look down for a split second and you see this: Had you not known which club's logo was on the ball, your brain would still be able to register that the logo was a J made out of black and white stripes... all in a fraction of a second. If it's a club with a regular crest or shield, it probably doesn't register with you. Granted, if you're familiar with the club already like a Barcelona or Man U or Real Madrid, then you might be able to recognize it by the shape alone in a fraction of a second. However, if you're not familiar with soccer clubs, you'd probably wouldn't know. The new logo is better served to represent the club across all forms of media and print (it works better at all sizes as an avatar, profile picture, animation, etc). It's flexible and easy to use, which makes proper-use incredibly simple for third parties like TV networks, apparel companies, and soccer catalogues. It's instant recognition for a fast-moving and attention-deprived world.
  14. Go Chiefs/Falcons. You're our only hopes.