Tampa Bay Lightning
Colorado Avalanche
Minnesota Wild
Seattle Kraken
Utah Something
‘Utah’s ready for a team,’ new owner says
Smith said the NHL team has contracted with Doubleday & Cartwright, an independent creative studio that has worked on brand identity with pro sports teams and companies like Apple and Nike.“
They’ve done so many of these identities,” he said. “They’re the best on the planet. They’re there to go run that process. I’m not going to rush them. Like, it’s really important that we’re not saying, ‘Hey, this has to be ready by the fall, especially when it’s going to be ‘Utah Something.’