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Found 2 results

  1. 2018 MLB ASG Cap Concept

    I absolutely loved what New Era started in Minnesota at the 2014 MLB All Star Game by designing special All Star caps that honored the host team. The potential was set up for new caps every year on All Star night to tell a different story about a host team's uniform history or local culture, while also allowing the game a rare chance to have some fun and get creative with their usually sacrosanct brands -- not to mention increasing merchandise sales in the process. Unfortunately, that was a trend that only lasted two seasons. So in an effort to show what could have been, each season I take it upon myself to continue what New Era once started and design my own city-centric concept caps for the MLB All Star Game. For the 2018 ASG in Washington D.C., I dipped into the city's baseball past to help inspire the cap design, while also taking cues from that time period and D.C.'s world-famous cherry blossoms to create a campaign that celebrates the nation's capital as well as the national pastime. To view the entire cap collection along with additional merchandise, plus a look inside the design process and inspiration, visit my website.
  2. 2017 MLB ASG LOGO

    Decided to tackle a concept logo for the 2017 MLB All Star Game which will be in Miami. Had some ideas to make it glitzy with an over the top Miami-style. But eventually led to a simpler clean logo.