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Found 141 results

  1. The 1972 Project

    ACC American Atlantic: Boston College | Clemson | Florida State | Louisville | NC State | Syracuse | Wake Forest West: Houston | Memphis | Navy | SMU | Tulane | Tulsa Coastal: Duke | Georgia Tech | Miami | North Carolina | Pittsburgh | Virginia | Virginia Tech East: Cincinnati | Connecticut | East Carolina | Temple | UCF | USF Big Ten Big XII East: Indiana | Maryland | Michigan | Michigan State | Ohio State | Penn State | Rutgers Baylor | Iowa State | Kansas | Kansas State | Oklahoma | Oklahoma State | Texas | TCU | Texas Tech | West Virginia West: Illinois | Iowa | Minnesota | Nebraska | Northwestern | Purdue | Wisconsin C-USA Division 1 Independents East: Charlotte | FAU | FIU | Marshall | Middle Tennessee | Old Dominion | WKU Army | BYU | New Mexico State | Notre Dame | UMass | Idaho* | Liberty (2019) West: Louisiana Tech | North Texas | Rice | Southern Miss | UAB | UTEP | UTSA MAC Mountain West East: Akron | Bowling Green | Buffalo | Kent State | Miami (OH) | Ohio Mountain: Air Force | Boise State | Colorado State | New Mexico | Utah State | Wyoming West: Ball State | Central Michigan | Eastern Michigan | NIU | Toledo | Western Michigan West: Fresno State | Hawai'i | Nevada | San Diego State | San Jose State | UNLV Pac 12 SEC North: Cal | Oregon | Oregon State | Stanford | Washington | Washington State East: Florida | Georgia | Kentucky | Mizzou | South Carolina | Tennessee | Vanderbilt South: Arizona | Arizona State | Colorado | UCLA | USC | Utah West: Alabama | Arkansas | Auburn | LSU | Mississippi | Mississippi State | Texas A&M Sun Belt West: Arkansas State | Louisiana-Lafayette | Louisiana-Monroe | South Alabama | Texas State East: Appalachian State | Coastal Carolina | Georgia Southern | Georgia State | Troy Alright everyone. This is a big one. I've had the bits and pieces of this one working for two and half years and I finally feel ready enough to get this one out to the public. This project began when I wondered one day what would happen if Nike did something ludicrous and somehow managed to get apparel rights to every single FBS level team. Of course this is seemingly impossible in the real world, but it was fun to think about. Then I took it one step further. Not only would get every FBS football team, but if every FBS football team also had a Division 1 basketball, baseball and hockey team for Nike to get their hands on. So the goal here is one, to actually finish this idea, but more than that, is to see if I can create a unique identity for 130 some teams across 4 different sports. This means that some traditional looks will be changed slightly and some might change drastically. Nevertheless, I'm excited to get this off the ground and share it with you guys. Teams will be posted as I get them done and will be done in a random order I have created with some help from the internet and first up is the Ohio Bobcats of the MAC: (I also will create one of these cool team headers for every team). Ohio's sports have a rather laid back and simplistic look to them. Even with adidas/Russell at the helm of their apparel, they don't have too crazy of a look and I kept that in mind as I designed their uniforms for this. Keeping that in mind, I left their football uniforms pretty much the same as they have been the last couple years. Biggest change here is the addition of real pants stripes as opposed to no stripes or very short stripes. I limited black to an alternate set that would hopefully be worn separately, but in the current state of college football we all know that wouldn't happen. The hockey uniforms are very similar to how the football uniforms go. I did consider shoulder logos for them but I didn't keep them, as it just didn't feel right to me. Baseball uniforms again are very simple and consistent with the rest of the uniforms. Biggest thing here and across the board is that there is no longer a "grey away" designation. Unless a team has grey in their set, I won't be giving a team a grey uniform for baseball. Basketball is consistent with the rest. I didn't want to go full Celtics with Ohio, so the double stripe pattern is on the shoulders and the collar trim is a solid color. On the shorts the waistband is striped and the hem is a solid color. C&C is welcome as always. Given the larger nature of this thread, I'll try and get the next team up as soon as I can.
  2. New Balance / Majestic Mashup

    Majestic Athletic, the former official uniform supplier of Major League Baseball, was too quiet. So someone louder grabbed the mic. In 2019 Under Armour takes over the official MLB uniform contract, an honor they (probably rightfully) stole from Majestic Athletic. How could a smaller brand like Majestic have competed with a sports manufacturing behemoth? Well, I'd have started with one of my favorite dumb marketing buzzwords -- brand extension. One way Majestic could extend their brand is by aligning with a partner who can help elevate their brand. In this case, New Balance -- a rising player in the MLB cleat game -- would be a great partner to help create a custom cleat that leverages Majestic's proprietary FlexBase mesh material, which is what all official on-field MLB uniforms are made of. Not only would this give Majestic and their uniform technology more exposure, but it creates something new, unique, and tangible for fans to care about -- and is a huge revenue opportunity in the process. To view the rest of the concepts, visit my Behance profile.
  3. The title speaks for itself. There are a lot of (some intentionally) ludicrous MiLB identities, but many are really sharp and have stood the test of time. This list can include teams that are now defunct. The original Zephyrs had a great uniform and name. Greg Seher designed a really nice set for a New Orleans Zephyrs expansion team with Mardi Gras colors on his blog but has since taken it down. The Jordan-era Birmingham Barons had a really classy identity. Add a dash of red and you're golden: The Hawaii Islanders had some wonderful uniforms over the years, but this one from the '90s might be my favorite: The Salt Lake Bees have a strong identity, albeit a bit derivative of the Pirates. Just put 'em in pinstripes and I think you'd avoid a lot of those comparisons. What are some other MiLB identities that you feel could hold their own in the Majors?
  4. Hi everyone, Recently I had an idea: What if the Black for Black's Sake fad of the late '90s/early 2000s had caught on? I decided to create a new black alternate for each team in MLB that does not use black as a uniform color (with the exception of the Yankees, whose shade of blue is practically black anyway). This premise will naturally work better for some teams than others, so prepare yourselves for some late '90s gaudiness. Let's start today with the Phillies: The Phillies wound up translating really well, as the black and bright red complement each nicely. I'll try to post a new team each day, and some teams whose identities have changed over the years (such as Tampa Bay) will be getting multiple designs. C&C appreciated!
  5. MLB by NIKE

    With my college hockey season winding down, I find that I once again have time to post stuff on here again. I've started a bunch of projects, but haven't had the time to get them on here until now. I've got a super massive project coming soon, but I wanted to get this one up and going before I consider starting that one. Enough with that though, lets dive in. I am aware Under Armour will be getting the MLB in 2019, replacing Majestic and Nike, but I really haven't done a baseball redesign series to date (i'm not considering my Pinstriping the MLB a "redesign series"). So I thought I'd give it a go. Now traditionalists be warned. This won't be a run of the mill white/grey/color uniform set for each team. Some teams will stay traditional in that sense, others will be a little off the board. Expect some colored pants. Sleeve stripes will be bigger for most, if not all teams. Traditions will be upheld for some. But that is enough my talking, I'll let the concepts do that instead. I'm going in alphabetical order of teams, starting in the AL. I don't really have a lot of complaints with the current state of Baltimore's uniforms. Hence why there isn't a whole lot changed. I did scrap the grey uniforms in this case. -Hats/Batting Helmets - I really really really am a sucker for white panel hats. However I am not a huge fan of the cartoon oriole on the front of the hat so I changed it to the O's logo. Black hat stays pretty much the same. But on the batting helmets I used the cartoon oriole. The O's logo just didn't look right on it. BP hat is orange with the cartoon on it, and it could be snuck into the rotation of hats. -Jerseys - Again, not much is different from what is currently used. Orange jersey becomes the new road jersey, and now has the Baltimore script on the chest. Black jersey gains some white detailing and is the new alternate. BP jersey I will have fun with for all the teams. Most teams will have a logo instead of script on them and will have more modern striping. In this case, two BP jerseys for the Orioles, both have the cartoon Oriole and truncated racing stripes. Also, just to be more modern, I added a chest number. -Pants - White pants only for the Orioles. I knocked around the idea of orange or black pants but found it didn't suit the look. Plus I didn't think they'd want to look like oranges running across the field since they've tried that before. C&C welcome as always!
  6. Should Roberto Clemente's number 21 be universally retired by the MLB? Why or why not? Information, in case you don't know Currently there are only 2 numbers in sports universally retired (Wayne Gretzky #99 in the NHL, and Jackie Robinson's #42 in the MLB) Gretzky's because he is the undoubtably best hockey player all time Jackie Robinson's because he was the first black player in the MLB (or at least since the AL was created) Clemente while he wasn't the first hispanic player in the MLB, he was the first great one. He had over 1,400 runs, .317 average, and is one of the few 3,000 hits club (with 3,000 exactly). But despite his great play, he is remembered more for his off-field performance, he was known for helping out the needy and spending lots of time with fans and the less fortunate. It was this that lead to his death in 1972, during Christmas a earthquake hit Nicaragua and Clemente organized a plan to send supplies, he would hire a pilot and a plane and fly the supplies there, as well as himself. The plane crashed on New Years Eve 1972, Clemente's body was never found. The argument against is that he has 'already been commemorated enough', MLB celebrates Roberto Clemente Day every year, as well as handing out the Roberto Clemente Award to the best humanitarian in baseball. And that if they did wouldn't then other players numbers get retired? Babe Ruth was the best player (batter and pitcher), Gehrig, Mays, Aaron, Cobb, Jeter, or even Ichiro being the first great (and really only potential HOF) to player in the MLB The argument for is that, while he wasn't the first hispanic player, he was the first great one and his contributions outside the sport will be unmatched, and that the league retired Robinson's number due to breaker the mold of the 'color barrier'. They say "Robinson opened a door for non-whites to play in the MLB, and Clemente created the bridge between whites and non-whites" So if the league is going to retire Robinson's shouldn't they retire Clemente's as well? My opinion, the league should, but I can see why they wouldn't. But, I also feel that they should even if #21 is only retired by the NL
  7. 2018 MLB ASG Cap Concept

    I absolutely loved what New Era started in Minnesota at the 2014 MLB All Star Game by designing special All Star caps that honored the host team. The potential was set up for new caps every year on All Star night to tell a different story about a host team's uniform history or local culture, while also allowing the game a rare chance to have some fun and get creative with their usually sacrosanct brands -- not to mention increasing merchandise sales in the process. Unfortunately, that was a trend that only lasted two seasons. So in an effort to show what could have been, each season I take it upon myself to continue what New Era once started and design my own city-centric concept caps for the MLB All Star Game. For the 2018 ASG in Washington D.C., I dipped into the city's baseball past to help inspire the cap design, while also taking cues from that time period and D.C.'s world-famous cherry blossoms to create a campaign that celebrates the nation's capital as well as the national pastime. To view the entire cap collection along with additional merchandise, plus a look inside the design process and inspiration, visit my website.
  8. Hi folks, Whenever I read rankings of the best uniforms in MLB, I invariably feel the Chicago White Sox should be higher. Though their iconic current logo has been used off and on since the late '40s, it took the team about 80 years to find a color scheme that suits them perfectly, and I feel they should stick to it. This gave me an idea: What if the Sox had found their perfect colors sooner? My idea is to present an overview of the White Sox uniform history using their modern black and silver. While I'll try to stay faithful to each year-specific look, I will be taking some artistic liberty here and there where I feel it results in a more cohesive, satisfying design. Up until the 1950s, the Sox changed their uniforms every few years, with most designs lasting only a year or two. Because of this, I won't be tackling every single uniform they wore up until that point; rather, I'll be highlighting the ones that either lasted longest or that I felt were the most interesting. Having said that, if you have any specific requests, I'd be more than happy to try them out. Before I begin, I want to send huge thanks to @Carolingian Steamroller, @Victormrey and @MJD7 for providing many of the templates and numbers used throughout this project. Let's start chronologically with the club that won the 1917 World Series: 1917 HOME: 1917 ROAD: For the 1917 Sox, I added McAuliffe (Red Sox) style numbers as well as cap logos to go along with the jerseys. More to come soon!
  9. The year is 2632. All of the Earth's ice has melted, raising sea level 200 feet. The Eastern seaboard has all but disappeared. The west coast is just the Sierra Nevadas. And businessman William Warrior wants to make America better. It's been many hundreds of years since the MLB folded. Minor leagues have been popping up everywhere, but no true successor has been crowned. William has taken 11 East Coast cities (to reduce travel costs in an unproven league) and found millionaires willing to take the risk. He has come up with a league name, the National Baseball League (NBL) (League Logo, Imgur embedding not working), and wants to start as soon as possible. Here are the eleven cities chosen and three possible nicknames for each. Charlotte Pop.: ~8.75 million Pros: The largest city in the Southeast, Charlotte is banking powerhouse. A lot of rich young bankers would be eager to own a team, if just for bragging rights. Money and ownership would not be a problem. Charlotte has a rich baseball history, hosting a team since about 1900, in both the minors and majors. Cons: No major cons, but a stadium would have to be built. Charlotte has the land, but no stadium at the moment. Chasers: Named after the playoffs of NASCAR, when it was around. Charlotte's motorsports history comes into play. Drivers: Named for Charlotte's motorsports history. Bankers: With New York and San Francisco gone, Charlotte is America's premier banking city. Raleigh Pop.: ~7.5 million Pros: Raleigh is fairly large, and will always have people due to its status as NC's capital. Cons: The in-state rival of Charlotte constantly draws things away from Raleigh. The Hurricanes of the NHL eventually moved there, and Charlotte has always been bigger than Raleigh, plus UNC, Duke, and NC State sports dominate the region. Explorers: Named for Sir Walter Raleigh's profession. Oaks: Raleigh is the "City of Oaks." Representatives: As North Carolina's capital, Raleigh hosts all of the representatives in the General Assembly. Nashville Pop.: ~7.9 million Pros: Biggest city in Tennessee, state capital, lots of young people looking to get a start, rich sports history. Cons: No clear owner has shown up, and the stadium is three decades old. Fugitives: A group of writers and critics centered in Nashville in the 20th century. Agrarians: The other group of writers and critics opposite the Fugitives. Olympians: Nashville is the "Athens of the South", and has a full-size replica of the Parthenon within city limits. Columbus Pop.: ~8 million Pros: Closest rival is Indianapolis, plenty of people to support the team, owner and stadium deal already in place. Cons: Closest rival is Indianapolis, Ohio State already takes up a lot of fans within the city. Explorers: Named after Columbus' profession. Obviously would not be shared with Raleigh if chosen. Sailors: Also named after Columbus. Cannons: Inspired by the Blue Jackets of the NHL, name taken from Columbus' Civil War roots. Winston-Salem/Greensboro Combined Pop.: ~6.5 million Pros: "Twin cities" dynamic, in a similar style to the Minnesota Twins of the MLB. Unique culture with baseball history in both cities. Cons: Easily the smallest candidate, in-state rivals Charlotte and Raleigh are much bigger. Civics: Named after the civil disobedience movement, started in Greensboro with "sit-ins." Express: Greensboro is a frequent stop for trains, both in-state and cross-country trips. Camels: Winston-Salem is nicknamed "Camel City", for Reynolds' famous Camel cigarettes. Chicago Pop.: ~9 million Pros: Largest city in contention, third-largest in the country, rich baseball history. Cons: Plans are to use Wrigley Field, and despite constant updates, the stadium is not big enough to support a team. A new stadium must be built soon. Chippers: Warrior is not quite sure where the name came from, but if used, he plans to go with a "firefighter" theme. Fusion: Chicago was home to the first nuclear pile. Machines: Named for machine politics of the 20th century, in which Chicago played a central role. Memphis Pop.: ~7.8 million Pros: Very large city, history with baseball, owner and stadium present. Cons: Nashville is larger, and after the Grizzlies left to return to Vancouver, Memphis never received a major league team. Bluffs: Memphis is nicknamed "The Bluff City." Blues: Another nickname for Memphis is "Blues City." Steamers: Named for the steamboats famous for traveling the Mississippi River in the 19th century. Atlanta Pop.: ~8.2 million Pros: Atlanta and Charlotte have been going back and forth for centuries, and a rivalry would be inevitable. Large city, with a 6 year old stadium that will most certainly suffice. Cons: No real ownership group has appeared, and the stadium's structural integrity has been questioned. Centennials: Atlanta played host to the 1996 Olympics, the 100th anniversary of the international event. Winds: The great film "Gone With the Wind" is set in Atlanta. Grays: Atlanta was a hub for Confederate activity in the Civil War, who wore gray. Louisville Pop.: ~7.5 million Pros: Fanbase is rabid for a team to complement the basketball team gained, and a stadium is brand new. An owner is willing, but anxious to take a team. Cons: Louisville has been a "one-sport" team for centuries. Despite supporting a minor league team, the cities willingness to support a losing team is called into doubt, despite the Colonels losing for decades on end and staying in Louisville for its entire existence. Sluggers: The famous Louisville Slugger baseball bats no longer exist, but are still world famous. Bullions: The James Bond film Goldfinger was filmed near Louisville, in which the title villain plans to corrupt Fort Knox's stash of gold. Thunder: The Kentucky Derby starts with "Thunder Over Louisville", the largest annual fireworks display in America. Indianapolis Pop.: ~8.1 million Pros: Very large city, second-largest in the Midwest (after Chicago), and popular destination for retirees after Florida flooded. Ownership group and stadium are in place. Cons: None foreseeable, but the city lacks a certain personality in Warrior's opinion. Soldiers: Indianapolis also was a Union hub in the Civil War. Speed: Named for the famous Indianapolis 500. Concords: Concord was a name considered for the city when it was first founded. Milwaukee Pop.: ~7.7 million Pros: History in baseball, owner ready and willing to take the team. Cons: No stadium, and the city has a history of not giving money to teams to build excessively large stadiums, but might by willing to compromise on a smaller one. Immigrants: Milwaukee has always been a hub for immigrants to the country. Musicians: Milwaukee is a music center, with many types of music being produced in Milwaukee. Rivals: Named for the three cities that combined to form Milwaukee, but not without intense rivalry first. Now it's your turn! Please chose eight (8) cities that you think would be good landing spots for the inaugural franchises, as well as a name for the team (either from the names provided, or your own). Thank you, and expect the first franchises soon! P.S.: If I made any mistakes, please don't hesitate to tell me. I will try to correct it ASAP! MOD EDIT: Embedded league logo
  10. Team USA baseball concept

    I feel the USA baseball's look has grown a little stale. I decided to try a new script style font and a little patriotic twist with the eagle head secondary with some classic pinstripes. I hope you enjoy.
  11. The year is 2025, the MLB has gone under leaving the people of the USA without baseball for 3 years now, but with huge baseball fan and millionaire Eric Lantz impatiently waiting for more baseball he starts his own league, the USBL. He loved how traditional the MLB was, so he keeps all the rules the same with one big exception, instead of one long season, he creates a playoff-like bracket. In his mind he sees it as one big playoff. Conferences mean nothing until the All Star Game. The league randomly selects teams to play each other in the first round, that will be a best of 3 series. The next round will be a best of five series, then the remaining games will be a best of 7 series. The league begins with ten teams all over the country. Uniforms The uniforms will be a combination of the NBA's uniform system (Home, away, city, alternate, and 4th of July/Memorial day) and the old MLB (White home, grey away) Nike will be the official uniform producer of the USBL's uniforms along with New Era Caps.

    Does any one here have ties to LSUA or know anyone who does? They held a logo contest back in August & have yet to post anything about it. Wondering what became of it, I've tried to make contact but haven't had much luck. Below is the add they posted. If this is not the right place for this by all means please move it to where it belongs, thnx!
  13. 2017 Artwork For Joliet Slammers

    Hi all! Made a new account (formally known as Goallinedesign) to post some of the professional work I've been doing. Everything is available on my new website! This summer I interned for the Joliet Slammers baseball team of the Frontier League. All of the posted work was used, but I was hoping to get some feed back on as much as possible. Thanks! **Edit: Is there a quick fix for image quality?

    Just wanted to share a new template I created intended to display a uniform of any sort. Below are two finished examples, one with soccer, and another with football equipment. Message me to get a hold of a blank template with no watermark. It is saved as a png. file and I personally used Nothing special just hoping it may spark someone's interest. Enjoy! I am accepting feedback to adjust as well.
  15. Going Full Yankee: An MLB Series

    You know what, why not? I'll give this a shot. Though disclaimer, this is my first real baseball concept series, so we'll see how this is gonna go. So much like my Habs'ing the NHL thread (which I'm hoping isn't quite dead yet), premise is that I'm taking one uniforms style from one team and hitting "apply all". Of course it wont be 100% seamless. I will be doing two uniforms for each team, no alternates since the Yanks don't have a declared alternate and if the team has a name on the back, I'm keeping it there. I'm not totally sure how I'm gonna do the numbers, since the Yankees use one color numbers. It'll probably be team-by-team thing. Order was determined at random, and in the lead off spot is the St. Louis Cardinals: REDISCLAIMER: This is my first baseball concept I've posted, much less a series so things might be a little rough. Anyways, here's the Cardinals. I used the cream as the base for the home uniform with red pinstripes. Also used the hat logo for the jersey logo. For the road uniform, I used the St. Louis script from the full wordmark logo as the wordmark and used the sock stripes on the sleeves. Socks are navy with the stripes on them C&C welcome!
  16. A new wood-bat baseball league is starting in the northern plains. The expedition league has teams in Wyoming, South Dakota, North Dakota, Nebraska, and Manitoba. They will play as a summer collegiate league. Team in Aberdeen, SD will be known as the Hub City Hot Shots:
  17. OOTP Logos

    A bunch of my friends and I are in an online OOTP league. Thought I'd share a few of the logos my roommate and I have collaborated on for some of the teams in the league. Enjoy
  18. When you have something you wanna improve on, you have something you wanna improve on. In this case, the split scripts I'd used for a Blue Jays set in the Rivalry Series. I've thought about making a contemporary uniform with those scripts for a while, and now is as good a time as any. The two scripts are based on older uniforms worn by the Jays' predecessors, the baseball Maple Leafs, with the addition of the Blue Jays' trademark split. The jay head is on the sleeve of the whites instead of the front because frankly, with this script, the front would just be too cluttered that way. For the hell of it, I included an alternate T cap. The alt blue is, like its RL counterpart, a negative of the homes, though I almost went with a royal-to-navy faux gradient and navy pants. The road alt recolors the grays into powder blue, with a powder-front cap to go with it. And since this one wouldn't leave me alone, fauxback pullovers, 80s style with the current scripts. Posting is a virtue.
  19. This is my first time trying my hand at graphic design, and I wanted to see what others thought. I'm not an artist, and I don't have an incredibly deep understanding of graphic design- I assume what I drew has bad vectoring, but I couldn't tell you the first thing about what vectors are, or what adding the suffix 'ing' to the word vector actually means. So if this is offensively amateur, feel free to let me know and I'll scrub this post! Just wondering if this is anything.
  21. Milwaukee Brewers Concept

    Have not posted a concept as of yet and I thought I'd get into the game. Here's my take on the Milwaukee Brewers. I gave them the Blue Jays treatment. Updating their classic look by tweaking the font. I kept the current look drop shadow as I feel it has a 'beer label' kind of feel more-so than a standard outline. Used the BiG as the sleeve logo but gave them a simple 'M' as the hat logo. CC appreciated as this is my first attempt. If this goes over well enough I may do the rest of the league.
  22. Rockies Cotton Bureau Shirt

    My Rockies-themed shirt is up on Cotton Bureau! If you know any Rockies fans (or are one yourself), here's an awesome shirt to celebrate the return of Rocktober. I need some help, I've got 8 orders with 7 days to go. Click the shirt for the link:
  23. Fantasy baseball promo poster

    My friends and I take our fantasy baseball league pretty seriously, so I made a promo poster for a marquee match-up quickly approaching. One of the teams and I live down the street from each other, hence the "Sidewalk Series." It is also our 3rd meeting this season, hence "3rd round." I'd love to hear some feedback on how I can improve this!
  24. MLB by Nike (Marlins Up)

    Everybody knows the news that Under Armor will be taking over the MLB jerseys in 2019, but I had the idea to think of a world in which Nike was running the MLB. This is that world; vibrant, creative, and very unique. Some of these designs will be off the wall, while others will put a modern, yet classic twist on timeless jerseys. This is my first major project, and I fully intend to complete this to the very end, so constant C&C will be very helpful and appreciated. I have no particular order for which I will be unveiling these teams, basically whatever comes to mind for me, or if you'd like, you can request a team and I'll see about getting to it! First up we have the Miami Marlins. What I've done here is tried to create a blend of the old logo set and the new one. I boiled it down to just three colors, black, orange, and light blue. Occasionally I will use gray as an outline or accent color, but those are the main three. So without further ado, here is the first set of logos for MLB by Nike. Thanks for looking and C&C is greatly appreciated.
  25. High School Redesign: The Gators

    I want to first start out by saying that I will try to make this long story a short one, but if I am unsuccessful in that I do apologize ahead of time. With that being said, this design started with a request from a high school to help them create a new logo and brand. The school's nickname is Gators, so like most high schools with that name they used the different variations of Florida's walking gator and gator head logos, as well as the Georgia/Green Bay "G" for their own branding. My task was to create something unique to this school, but not lose that basic identity that had been established, and create a "gator G" described to me as a "G" logo that is a gator. So, my designs were by request heavily influenced by Florida's. After investing a lot of time and effort into this new "brand" for said school and submitting my work, a new logo was passed and approved without my prior knowledge that was in fact not what I had been working on for months. After that, this become sort of a personal design project that I would continue and try to perfect, so here I am seeking some constructive criticism or compliments on that work so far. C&C, please! I will start off with the colors. The school's primary colors are Navy and Gold, with White as a third. The color in the small circle is meant to be a varying shade of the primary in order to be used in ways that enhance the look, but do not dominate it. I added Green as a color simply because, in my mind, gators are green in logos. It’s meant to be used throughout this "brand" in the same capacity that Ole Miss uses Powder Blue. The Colors The Logos This first logo is supposed to serve as the primary logo across the board. Above you see it in and on various color combinations. Yes, this is visually similar to Florida's walking gator in the fact that they are both Gators in letter-sweaters standing upright, but I tried to make it look a little more, for lack of a better word, amateur because it's meant for a high school team. The other plus to this logo is the opportunity to use the secondary colors (like Volt, Yellow, and Natural) in ways that I think enhance the overall look of the logo. Personally, this guy turned out to be one of my favorites. This second logo is one of the hardest and most thought out I can say I have ever done. This is the one that came from the request to create a "G" that is a gator in one. Design is a constant and ongoing process, and it took me a long time to finally get to this guy. The next evolution of the logo came with the creation of the above “Walking Gator” logo. I decided that if I was going to try and create this “brand” for the Gators, then the actual gator used should be implied as the same gator throughout. So as you will see, the gator head and face are the same in every logo, giving it what I think is a true “brand” look. Another logo used extremely often by teams nicknamed Gators is the Florida Gators primary logo, and like I said, this school was no exception. So again, that was the inspiration behind this logo. As you can see, it’s pretty self-explanatory, and like I said, all gators used in this “brand” are to be implied as the same gator. The next logo is one that had to evolve as I went as well. I’m unsure as to what I want to call it even to this point or what capacity it could be used, so we can just go with the “Gator Script” logo. This is the first logo that includes the whole “GAUTIER” word mark within it, and it is simply meant to resemble a gator as it stalks and swims at the top of the water. Using the last logo as an introduction point, these are the word mark logos for the “brand” in each color combination. The inspiration for these logos came early on in my time at the school when I noticed that the basketball team used a variation of the “flying” Lakers script on their gear. I always knew it was the Lakers design, but in my mind there was something that just screamed Gautier to me about it (maybe because that’s what I grew up seeing them wear when we played them), so I ran with it. As you can see, the font style used above is the same font style found on the Walking Gator’s sweater, the “Gator Script” logo, and the font that will be used in every piece of the Gautier “brand” to come. This next logo is what I call the tagline. I say that because in my head this logo was meant to serve as the main academic logo within the brand. The same way universities use their seal in the top left corner of postage and official academic documents. This is also a logo that sort of developed out of the “Gator Script” logo. The only changes are the implied presence of water under the gator, the loss of the outline, and the addition of “HIGH SCHOOL” at the bottom of the logo. That pretty much does it for the primary logos that make up the brand, so up next are some of the different variations of the above logos, and if this is well received, possibly uniforms, etc. Thanks for the time and the read!