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Go Red Sox! posted a topic in ConceptsHere's my latest rebrand of an American Hockey League team, the Chicago Wolves. They're still using their first logo from 1994/95 and it's not a beauty. It's mainly black and silver-gray, so to me it's missing color, the uniform colors. It's definitely iconic for die-hard Wolves fans which I understand, but I decided to give this team a new, simple and modern look. So: gone is the wolf head with the oversized puck and the hockey stick. The new wolf is a howling one. Simply because I love wolves and to me the sound they make is the sound of nature, freedom and pure wilderness! The team colors are mostly untouched. Pantone Silver 877 C was replaced with Cool Gray 10 C and Pantone Burgundy is a notch lighter than in their current mark.
deked73 posted a topic in ConceptsI noticed the new logo that the Saint Louis Blues the now parent club of my beloved Chicago Wolves is getting for next year. Also, the circular logo for the St. Patrick's day jerseys and new alternate jersey the Wolves gave me an idea to create a new circular for a St. Louis inspired look. Only for a brief time did the Wolves have a patch to show their affiliation with a NHL team and that was with the Thrashers on the alternate black jerseys they had years ago. So why not make a jersey and logo or emblem that pays homage to the NHL parent club but is truly Chicago. I do have plans on sending this to the Wolves all the designs. First the the circular logo designs: I used just the Wolves head (but not the stick and puck) which I traced in Inkscape. The Chicago skyline i drew It has numerous things that are part of Chicago. I couldn't think of one for it like the Arch on St. Louis other than "the Bean", so I have the Sears Tower, John Hancock, Navy Pier, the Chicago Water Tower, the Thompson Center, the Harold Washington library, 900 N. Michigan building by the Hancock and a building that is just South of the Sears Tower. Numbers 4, 9 and 10 use font styles the Wolves have used with 9 and 10 using the actual wordmark. Numbers 1,2,3,6,7,8 and 10 all use numbers the Wolves have used in the for jerseys.I did make a St. Patrick's day one the numbers on there I am pretty sure were used by the team for a St. patty's day jersey. about 10 years ago. Critiques greatly welcomed always. I do want to send this to the team soon. Maybe not for next season but maybe the near future. Thank you for your time.