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Found 8 results

  1. Recently, I participated in the Fuse Sessions Sport Branding Workshop with Joe Bosack. During the workshop Joe guided us through a quick history of sport branding, his professional experience and gave us some great information on how to concept and design sport identities. For the workshop, I chose to create a new an identity for a new MLS Expansion team in Nashville. The final mark was inspired by Nashville's music scene, printing/letterpress studios and the Gateway bridge. The color scheme was pulled from the neon signs that line Broadway.
  2. High School Redesign: The Gators

    I want to first start out by saying that I will try to make this long story a short one, but if I am unsuccessful in that I do apologize ahead of time. With that being said, this design started with a request from a high school to help them create a new logo and brand. The school's nickname is Gators, so like most high schools with that name they used the different variations of Florida's walking gator and gator head logos, as well as the Georgia/Green Bay "G" for their own branding. My task was to create something unique to this school, but not lose that basic identity that had been established, and create a "gator G" described to me as a "G" logo that is a gator. So, my designs were by request heavily influenced by Florida's. After investing a lot of time and effort into this new "brand" for said school and submitting my work, a new logo was passed and approved without my prior knowledge that was in fact not what I had been working on for months. After that, this become sort of a personal design project that I would continue and try to perfect, so here I am seeking some constructive criticism or compliments on that work so far. C&C, please! I will start off with the colors. The school's primary colors are Navy and Gold, with White as a third. The color in the small circle is meant to be a varying shade of the primary in order to be used in ways that enhance the look, but do not dominate it. I added Green as a color simply because, in my mind, gators are green in logos. It’s meant to be used throughout this "brand" in the same capacity that Ole Miss uses Powder Blue. The Colors The Logos This first logo is supposed to serve as the primary logo across the board. Above you see it in and on various color combinations. Yes, this is visually similar to Florida's walking gator in the fact that they are both Gators in letter-sweaters standing upright, but I tried to make it look a little more, for lack of a better word, amateur because it's meant for a high school team. The other plus to this logo is the opportunity to use the secondary colors (like Volt, Yellow, and Natural) in ways that I think enhance the overall look of the logo. Personally, this guy turned out to be one of my favorites. This second logo is one of the hardest and most thought out I can say I have ever done. This is the one that came from the request to create a "G" that is a gator in one. Design is a constant and ongoing process, and it took me a long time to finally get to this guy. The next evolution of the logo came with the creation of the above “Walking Gator” logo. I decided that if I was going to try and create this “brand” for the Gators, then the actual gator used should be implied as the same gator throughout. So as you will see, the gator head and face are the same in every logo, giving it what I think is a true “brand” look. Another logo used extremely often by teams nicknamed Gators is the Florida Gators primary logo, and like I said, this school was no exception. So again, that was the inspiration behind this logo. As you can see, it’s pretty self-explanatory, and like I said, all gators used in this “brand” are to be implied as the same gator. The next logo is one that had to evolve as I went as well. I’m unsure as to what I want to call it even to this point or what capacity it could be used, so we can just go with the “Gator Script” logo. This is the first logo that includes the whole “GAUTIER” word mark within it, and it is simply meant to resemble a gator as it stalks and swims at the top of the water. Using the last logo as an introduction point, these are the word mark logos for the “brand” in each color combination. The inspiration for these logos came early on in my time at the school when I noticed that the basketball team used a variation of the “flying” Lakers script on their gear. I always knew it was the Lakers design, but in my mind there was something that just screamed Gautier to me about it (maybe because that’s what I grew up seeing them wear when we played them), so I ran with it. As you can see, the font style used above is the same font style found on the Walking Gator’s sweater, the “Gator Script” logo, and the font that will be used in every piece of the Gautier “brand” to come. This next logo is what I call the tagline. I say that because in my head this logo was meant to serve as the main academic logo within the brand. The same way universities use their seal in the top left corner of postage and official academic documents. This is also a logo that sort of developed out of the “Gator Script” logo. The only changes are the implied presence of water under the gator, the loss of the outline, and the addition of “HIGH SCHOOL” at the bottom of the logo. That pretty much does it for the primary logos that make up the brand, so up next are some of the different variations of the above logos, and if this is well received, possibly uniforms, etc. Thanks for the time and the read!
  3. Ben Simmons Logo Concept

    Hey Please check out my latest Ben Simmons Identity concept and give any feedback necassary! https://www.behance.net/gallery/42758743/Ben-Simmons-Nike-Identity-Concept
  4. SuperLex MotorSports Logo & Identity

    SuperLex Rebrand Hello everyone, Derrick here from dasedesigns.com I recently worked with a personal Motorsports brand to create and re-brand her logo design and identity. Alexis "SuperLex" Olivera is a young up and coming racer competing in the Mini GP Series. I worked with Alexis and her father to create and re-brand her new visual identity including multiple variations for Logo designs and Apparel. The main goals with this project were to ditch her previous cookie cutter logo upgrade her identity to something a bit more modern and bold. She competes in a heavily Male Dominated Sport so for starters we needed her identity to be Mean enough to stand its ground against any competition that came her way. Asides from the angry essence of the design it still has to have a slight feminine touch considering she's one of the only female racers! I present to you the new SuperLex Identity! More Info: Thanks for watching and more updates coming this year! -Special thanks to Kris Olivera for the Photography. -For those asking, the Apparel Mockup Templates are from YellowImages Social Media Twitter: DaseDesigns | SuperLex26 FaceBook: DaseDesigns | SuperLex26 Website: Dase's Sports Logos | SuperLex26
  5. Dragon Sports Logo

    Remorse Gaming Logo & Identity Hello everyone, Derrick here from Dasedesigns.com This is another Sports Logo Concept & Identity that I created as a personal project. Featuring a sleek, clean and simple Dragon Logo. After creation of the design & identity it was later purchased by "Remorse Gaming" for their new organization! Check out the final presentation below! Thanks for Watching! Check the links below for more! SpeedArt: Dragon Logo Speedart Behance Presentation: Dragons Full Presentation My Website: Gaming Team Logos
  6. iDcrisis: Minor League Mashup

    This is sort of like @ldconcepts NHL Identity Swap series, but with MiLB teams imitating their big-league teams logos. Not like, for example, a simple city-swap Tacoma Mariners, but a Mariners-style Tacoma Raniers logo. So the first team in this series, my hometown-ish team, the Durham Bulls imitating the Rays sunburst logo. It's meant to evoke the smoke a bull snorts out when it's mad or the home run sign when a Bulls player hits one out of the park. C&C and Requests Appreciated
  7. Phoenix Suns Identity Concept

    Hey there, I have developed a new concept for the Phoenix Suns identity. It's clearly just a concept so not even close to an entire identity scheme, but the primary logo is pretty much developed. It's a clear tribute to a couple of my loves: Modernism as a style of graphic design (even if with a contemporary twist) and the Seattle Supersonic (yes, the design take the lead from the same structure of the Sonics classic logo). To maintain the connection with the present, I kept the two primary colours the franchise is using right now, black and orange. However, this is something I would like to experiment more in the next few days. Let me know what you guys think, any feedback appreciated. Cheers,
  8. Hey guys, I've always been interested in doing concepts for fictional sports leagues and I have noticed that there are definitely some cities for which assigning a name can be exceedingly difficult. Like I'm sure many of you do, I try to give my team names some sort of connection with the city (historical, economical, whatever) but for some cities I have major problems. So my question for discussion is, what cities give you the most trouble when doing a fictional league? I know for me my top three are usually LA, Charlotte, and Toronto. Would love to hear what everyone else thinks on the subject!