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Found 4 results

  1. I'm glad to present you my latest work, a redesign of the Alps Hockey League. This league has 7 austrian, 2 slovenian and 8 italian teams and represents the highest hockey league in Italy, awarding the italian national title. In Austria it's the second tier league after the Österreichische Eishockey-Liga so there are some second teams of more powerful teams like Salzburg and Klagenfurt. The league was created for the 2016-2017 season after the merger of the italian Serie A and austro-slovenian Internatonal League and the first Alps champion was the italian team Rittner Buam. In the 2017-2018 season a second slovenian team was added and the resulting champion was the italian team Asiago Hockey. You can see the map and actual logos of the league (credit to eliteprospects). I decided to redesign the logos of this league, as they mostly felt outdated, and the jerseys too, as they are mainly not related with identity or color palette of their team. Teams in the league: Austria EC KAC II (Klagenfurt) EK Zell Am See EC Red Bull Salzburg II EC Kitzbuehel EHC Lustenau VEU Feldkirch EHC Bregenzerwald (Dornbirn) Italia HC Pustertal/Val Pusteria Rittner Buam (Ritten/Renon) WSV Sterzing/Vipiteno Broncos HC Gherdeina (Selva di Val Gardena) HC Neumarkt/Egna HC Fassa Falcons (Canazei) Asiago Hockey SG Cortina Slovenia HDD Jesenice HK Olimpija (Ljubljana) Here you have my rework of the league logo. I actually quite like their actual logo but I felt like it was important to underline the league different nationalities. The lower logo is for black and white display.
  2. The NY Times had a great story recently about how Mike Piazza bought a lower-level Italian soccer club named AC Reggiana. I made this goofy new logo for his team with the thought that they should take advantage of having such a charismatic owner. Let that flowing mullet and manly mustache be a beacon! On a design note, this was my first attempt at drawing digitally in Photoshop and trying to achieve a watercolor effect.
  3. AC Milan - Crest refresh

    Hey there, the Serie A, Italian major soccer league, started again last weekend and while watching some of the games I couldn't avoid to notice how AC Milan crest look outdated compared to some others (e.g. Juventus or Inter Milan) which have been updated in the recent past. It just feel a bit too corporate (in a bad way) and blocky (probably the last time it's been updated was during the '80s). I've decided to give it a try and put together a quick presentation, also highlighting some of the issues I tried to fix. As usual, feedbacks are really welcome. Cheers
  4. In these late weeks I've been working on a new concept for a football team based in my home city, Torino, in Italy. While working I've decided to start a concept about the whole Italian Football League. There will be renaming of teams and expansion of the league. I will be working on the teams but not on the overall league identity, also if a new logo is needed, as, maybe, it could be work for another moment. Just to compare, I will post how the league is now and how it should be in my opinion. The teams in order from the left are: Milano Seamen Bolzano Giants Bergamo Lions Milano Rhinos Giaguari (jaguars) Torino Parma Panthers Roma Grizzlies Aquile (eagles) Ferrara Ancona Dolphins Briganti (brigands) Napoli Bologna Warriors Lazio Marines So, I've expanded the league from the actual 12 members to 26 and I've changed the identity of almost every team (just the Elephants, Guelphs, Saints and Spartans are real existing teams, but not in the IFL). I've totally changed every name in English as it was a nonsense to have some in Italian and some others in English , of course keeping the italian city name. I've decided to skip also very nice uniforms, like Milano Rhinos ones, just because their identities were all wrong. To me a name has to make sense with the history and the tradition of a city, not just be cool. So it will be really important to explain you why I chose certain colors and logos. Critic will be very, very welcome!