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  1. Since I joined the CCSLC back in 2011, I've been attempting to develop a brand for myself and my designs. Over the years I've developed several personal logos, none of which I've been 100% happy with, and all of which reveal flaws in my abilities/technique at the time. I've also seen a transition in what my brand was, starting with Lafarge, moving to my name/initials, and further developing into Mindgap Creative. The name itself is based on my many instances of losing hours on end while working on designs without realizing it. In branding and apparel applications, Mindgap is stylized as MDGP (no vowels, no "N"). The design itself is very influenced by the 80s futuristic aesthetic, particularly by fronts from films like Tron and Blade Runner, as well as the logos of numerous 80s bands (an era of design that has been particularly influential on me). For instance, each letter is designed so that it also helps form the letter adjacent to it, expanding upon the use in the prior examples. The letter M itself is a callback to my original personal logo, which featured a similar stylization. Finally, I've also created versions that utilize a neon rainbow color scheme that further evokes the 80s aesthetic. I also wanted to include a retrospective of my personal logo development over the years, since I've had a ton at this point. The grid below features three versions of each logo: black on white, a white on black, and as applied in my actual works. 2011: This logo was posted with my first posted design on the site. The concept itself, a 1916 New York Giants Plaid Uniform inspired design for the Tampa Bay Rays, appears to have been wiped from the site, and may be lost to the ether entirely. Next to this concept was what might be my first ever logo in general, two simple right angles with the L forming the bottom bar of the letter F, representing Lafarge, my screen name. This lone appearance would be the first and final appearance of the elusive LF logo, never to be used with another concept again. 2013: Two years later, I wanted to develop an actual personal logo for myself using my initials. I actually remember first sketching this idea during a french class. The stylized M is broken into two parts, with the second point representing my middle initial "A," while also serving as the leg of the letter "R." This design is an obvious precursor to the current design, and the act of combining letters has been used in each design since. This design is rather unwieldy and bulky, the R was formed rather poorly, and the A isn't at all noticeable. 2015: A refinement of the original design, taking on a "classier" look. The letters are thinned out considerably and the points of the M are symmetrical. The letter A is much clearer, with the bar created by the curve of the R. The line weight is a bit too thin here, and struggles to stand on its own. I continue to struggle with the letter R, which sags a bit in this design as well. The R also only has one leg. 2016: The logo gets a tad more cryptic. Now featuring an interlocking M and ?. This logo looks to capture the same idea of the prior design while also working in the Mindgap brand. The A and the R are less visible than the prior design, but are still formed by the interlock. Spaces between the letters have been removed, creating a single shape. This logo features inproved construction compared to the 2013 design, with the sagging R problem finally fixed, and an overall more sturdy (see: thicker) line work. The leg of the question creates a bit on an awkward shape with the M, as the leg is meant to form the both the bar and the leg of the A, but is a bit offset, and doesn't perfectly form the leg. As was a relatively common problem, the few spaces between the question mark an the M are inconsistent sizes. 2017: Extra care taken in order to ensure consistency and cohesiveness throughout the design. Thanks for viewing guys, I'd love to hear what you think!
  2. Now that the first event of Logolympiad in which I competed has come to a close, I figured I'd post my design and explanation here, as well as any other designs that I may enter in later rounds. First up, my design for F.C. Nuuksio. I was lucky enough to win gold for this, but I'd still love to hear C+C, especially from those of you who did not include the design in the top 3. COLOR SCHEME F.C. Nuuksio's color scheme is based upon Espoo's coat of arms, as well as the use of double blue in Finnish sports. The light blue and yellow are taken directly from the coat of arms itself. However, I found that a third, darker color would be necessary. This resulted in choosing black, but it felt a bit too harsh. By combining black and the light blue color, I created a navy color that I felt added sufficient contrast without being to harsh compared to the light blue and yellow. I personally love double blue color schemes, and I felt that the yellow combined gave it a strong St. Louis Blues-esque look. CREST The design of the crest was initially based upon the coat of arms of Espoo. I felt the crown and horseshoe could act as a strong base for a crest. The crown at the top is based on the crown, but in a manner that I found to be a bit cleaner and stronger as a logo. The crest itself is actually based on the shape of the horseshoe, (which was initially meant to be the main feature). Next, I toyed around a bit with maybe including a diagonal Finnish flag, which resulted in the diagonal "sash" on the shield. The yellow was initially the top stripe on the sash, but I felt that yellow and light blue touching caused the colors to blend, so a smaller blue line was added above the yellow to create a barrier. The Nuuksio district is home Nuuksio national park, and which became the inspiration for the inclusion of trees. Finally, I placed the horseshoe from the coat of arms in the top corner. However, I wasn't a fan, so I changed it to the moon, which allowed the dark blue trees on the light blue sky to create a nice twilight effect. Finally, I placed F.C. Nuuksio in white upon the sash. I wasn't really sure how to include Espoo on the crest, which was required, so I placed in small underneath F.C. Nuuksio in light blue, to give it minimal presence. (Normally, I'd simply include Nuuksio, but I had to make do). UNIFORM I'm a huge fan of the way the St. Louis Blues (in particular) balance their double blue color scheme, so I wanted to make a design that was similar. The base shirt color is the lighter blue and features the sash from the shield as a horizontal stripe. I initially wanted to make the sash diagonal, but I found that I could include the design without having the shirt sponsor break the stripe if it were horizontal. The collar also matches the Navy-Yellow-Navy pattern. The socks simply mimicked the design of the shirt. Finally, I chose simple Navy shorts with a yellow stripe, which I felt tied in well with the shirt. The away kit followed the theme with a white shirt that featured the striping pattern on the sleeves. The same shorts were used, and the sock design was altered to be mostly white, which better matched the overall kit design. Two embellishments were utilized on both shirts. The first is features at the bottom, where two small trees are formed. These trees were inspired by the small embellishments that the US Centennial jerseys had a few years ago, featuring a small triangle with stars and stripes. On the neck of the shirt is the crown and horseshoe from the coat of arms. -------------------------- So, there you have it. Once again, thanks to everyone for the votes, and thanks in advance for your C+C!
  3. I've been taking a break from my soccer concepts to work on my non-badge logo skills, and I've created a concept for an NBA team if the league returned to Vancouver. Like many teams, the logo would not be surrounded by the letters, but I decided to follow the NBA's rule of including team names in the primary. Below is a version of the logo without the letters and also a bonus tertiary logo featuring an Inukshuk. SECONDARY TERTIARY Let me know what you guys think!
  4. As a Mainer, I'm a huge fan of U Maine Black Bears hockey. While I do like their logo, I do admit that it is a tad bit outdated. Unlike my UMass Lowell rebrand, I wanted to keep the logo pretty much the same. Here's the original: And the updated version: and for those of you who will point out that it isn't Black: And here's what it looks like on different backgrounds: Hit me with some C+C!
  5. For awhile now, I've been working on a couple of large projects, and I realized a little while ago that I haven't posted a concept on here in nearly a year. So, I decided to take a much needed break from those and work on a single concept or two. In the end, I decided on soccer, because I hadn't actually completed a full concept before in that sport, this sort of took on a mind of its own, and became the American Soccer Federation. In 2014, the American Soccer Federation voted unanimously to expand to the Northeast, and made a surprise pick, choosing Portland, Maine as the next home of an ASF franchise, and the second franchise in the state of Maine. Upon receiving it, ownership decided to name the team after the seafaring traditions of the city and state, and Portland Mariners F.C. (more commonly known as Mariners FC and the Mariners by fans) was born. (Click to Zoom) CREST The Mariners crest features numerous symbols that are important to Maine, as well as real life mariners, while maintaining a clean, classy look. The main feature is a navy blue lighthouse that plays a role in the actual structure of the crest itself. Lighthouses are important symbols and landmarks within the state, while also playing a vital role in the safety of sailors and fishermen, who work close along the rocky coastline. Upon the lighthouse is a yellow anchor, representing strength and toughness of real life mariners. Below the lighthouse is vertical stripe design with Seafoam Green (not teal) and white stripes. This design is a stylized representation of the ocean which surrounds these lighthouses. The green represents the color of the ocean, while the white symbolizes the white foam that is created upon waves breaking along the coastline. Sublimated within the middle green stripe is the word "Dirigo," the state motto (more on that later). (Click to Zoom) UNIFORMS The Mariners are outfitted with Nike, and sport uniforms that are innovative, yet classy, while continuing to represent Maine and the sea. PRIMARY The primary uniforms are seafoam green with navy shorts, both of which have contrasting accents. The main feature of the home kits are the stripes on the sides of the shirts. These stripes are stylized version of waves. From the front, the growing lines represent the phenomenon of waves building sideways as they approach the shore, where I'm from in Maine, they tend to grow to the right (not sure if that differs elsewhere), so the stripes were strategically placed to reflect that. On the sides of the shirts, the same lines represent a wave growing vertically, giving the feel that the wave is just about to crash down upon the viewer. This design is also featured on the socks. The Mariners' sponsor is L.L. Bean, easily the most famous, and arguably important brand within the state. This, along with the name and numbers, are featured in white with a navy outline. On the back of the neck is a gold anchor. this is meant to be viewed from up close, while being hardly noticeable from afar, and therefore, not muddling the overall look, while giving some uniqueness to the uniforms. CLASH The clash uniforms are completely yellow with a simple black line running down the center of the shirt. Why yellow, you ask? Well, it is meant to symbolize the traditional (and somewhat stereotypical) look of a fisherman, dressed entirely in a yellow poncho with black boots. One of Maine's landmarks is the giant fisherman in Boothbay Harbor, and this design also harkens to that. The sponsor logo, names, numbers, and anchor are all shown in black on this design, retaining the simple look. CAPTAIN'S ARMBAND Upon establishing the team, the ownership wanted everything to represent the team and the state, so they also designed the Captain's Armband. This is in the team colors, primarily navy with seafoam and yellow stripes (this will allow it to both clash, and tie in with each uniform). The band, like the crest, reads "Dirigo," which is the state's motto. Dirigo means "I Lead," and the ownership thought it would be a fun way to represent the Captain, who is the leader of the squad, while tying into the state. C+C is welcomed and encouraged.