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Showing results for tags 'new era'.
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Happy Daytona Day Weekend folks! Had this idea a few nights ago. Monster took over the sponsorship for the Nascar Cup series, which is a great move to try and attract younger fans. You know what else would do? Make some sick caps. I believe 2 years ago, or maybe last year, Fanatics and Nascar teamed up for basically a streamlined shopping center, replacing merch haulers. Fanatics is a great website with tons of gear for all sorts of sports. Moving on, if you watch practice or anything where drivers are more relaxed, you'd see sponsor caps done by New Era, which is good because fitted caps are better made than floppier adjustable caps, and they just add to the billboards drivers are at the track. But what about fans? At the track a DOW hat would show you're an Austin Dillon fan, but away from it, you just look like you really like chemicals and plastics. Doing research after the fact, there are some hats like the one below. I thought it was inevitable with the Monster sponsorship, but you don't see too many hats without crazy designs or the numbers being the main focus of the hat. So what I did was make some caps designed a lot like baseball caps. Few base colors, a New Era logo, a league logo on the back, and of course sponsors because who am I kidding of course there would be. Just because I know I didn't do everyone, I'm releasing the file for the hats above and my number font file I created. Feel free to make some of your own! http://www.mediafire.com/file/gr63i3qxys2uvn2/NewEra_Fitted.ai http://www.mediafire.com/file/pqy9xerbguuch4c/Numbers.ai
I'm in a 6 person group chat with some great designers my age. When one of us high jacks a conversation to talk New Era fitted caps/snap backs, we call it #hatchat. So you might remember a template I made where I traced the New Era cap on their website. Well, that was on Inkscape. Since then, I've moved on to Illustrator, which uses layers like Photoshop. Recently, I updated my template to make it Illustrator friendly. First, I got a Rays cap from the 2016 MLB All-Star Game with the heather pattern and star buttons. Here is me playing with the template on some old brands. I also cataloged my caps on a new twitter header for myself. Finally, I made a list of teams with the worst branding in the MLB. The Mariners and Indians were 2 of the top 3. Here is my quick rebrands that I want to turn into a full rebrand.
The league makes millions of dollars each year selling camo jerseys, hats, and other merchandise for special patriotic holiday games, and several teams now even sport camo uniform sets year-round. This is all done as a tribute to our military, however many think this tribute is beginning to feel more hollow and jingoistic. Is slapping a team's logo over the top of a camo pattern and donating a small portion of the profits really the best we can do to honor our nation's bravest? Introducing the Major League Baseball Home Base Salute, a chance to salute the individuals underneath the uniform -- not the uniform itself. Click here to view the full project on Behance.