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I've prepared some NHL concepts where I try and refresh team branding and uniforms. I'm trying to make the rest of the league fall more in line with what I've come to expect from Adidas. All teams get *some* sort of change from their current (Reebok) uniforms, although a few don't see much change at all (ie. Flyers, Leafs). I will accept C&C but I don't plan on making revisions to the uniforms unless I really feel compelled. I will be adding "Marquee Matchups" where teams use special uniforms. This is where C&C would be most useful, in suggesting matchups, uniforms, revisions, etc. I will use this first post as a HUB for the concepts: Metropolitan Battle of New York (NYI v NYR) Keystone Classic (PHI @ PIT) Stevens' Cup (WAS + MIN @ NJD) Ohio Classic (PIT @ CBJ) Atlantic Tribute (NJD v PHI) All-American Clash (STL v NYR) Atlantic Battle of Ontario (TOR v OTT) Governor's Cup (FLA v TBL) All-American Clash (WAS v DET) International Classic (BOS @ MTL) Norris Cup (CHI v DET) Hartford Classic (CAR v BUF) Central All-American Clash (NSH v COL) International Classic (VAN @ CHI) All-American Clash (MIN v STL) Battle of Wisconsin (MIN v CHI) All-Canadian Clash (TOR v WPG) Star Series (MIN v DAL) Pacific California Series (ANA + SJS @ LAK) Battle of Alberta (CGY v EDM) Battle of the Desert (ARI v VGK) Marquee of '93 (FLA v ANA) All-American Clash (VGK v LAK) Pacific Territories (SJS v VAN)
The Colorado Rockies changing their primary logo from the mountains to the interlocking CR is a lateral move for a brand than needs to be refreshed. The core concept is strong but it definitely feels dated. So here's my swing (sorry) at a Rockies update. Silver is eliminated from the logo and purple takes center stage. The mountains are cleaned up while still feeling rugged. The proportions of the new logo and the old are almost exactly the same--I designed the new logo on top of the old one--but the half roundel is thinned and the ball is given a clear launching direction, breaking through the atomosphere. I designed a purple monochrome version of this logo which I think looks better, but since I do plan to use black in the uniforms , I felt it'd be better to have black feature in the logo as well. My biggest complaint of the Rockies current set is that awful font. I hate how it looks like the CR is silver with a too thick black inner outline. The new CR originally had a black outline but thinking on some classic hats (Yankees, Dodgers, Reds) a solid color on a contrasting color looks great by itself. Again, in addition to refreshing the look, the goal is to make the new bold purple the main character. Proportionally the new CR is just a little taller than the old. Wordmarks use the same fonts as the primary and don't look like a too thick black inner outline was applied. Cool! Uniforms coming soon but here we are!
James Madison University, an FCS team in Virginia, has refreshed their logos to flatten them out a bit. No major changes, but just some updates to bring them into 2017. Old: New: Old: New: They have also debuted some new wordmarks, in addition to the JMU logo released above: