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Hey everyone, It’s been quite awhile since I’ve posted on these boards, largely in part because life has a way of getting in the way, but I’ve been quietly lurking. Some of you have probably seen me active on Dribbble and Instagram, and probably know that I’ve been working on my personal football league redesign, a thread that I received a lot of positive feedback on in 2011. Yes, I’m resurrecting it (although it wasn’t really dead in the first place). As we’re learning and developing our skills as designers, we tend to become better than the work we produce yesterday. I've been working on developing identities for each team on and off for the past 6 years. That being said, I’m excited to bring to you “The UFL Project”, a 2.0 if you will, a reimagining of 32 fictional football teams I created when I was 11. Named the “Ultimate Football League”, my goal for this project is to bring the brand to life through visuals, custom logos and typefaces, and to make each individual team a brand of their own. I have been running the Ultimate Football League for the past 25 seasons (which equates to about 10-ish years), with complete rosters and histories. I’ve ran the league through the Franchise Modes of Madden 06, 09, and now 12. Feedback is always appreciated, but I’m not looking for critiques of league alignment, storylines, etc. Most of these decisions are based off of the history of the league and the original teams 32 that I started with. I have a lot that I’m excited to share, but for now, here’s the league logo. EDIT: If anyone knows of a solution for the quality loss in the embedded image, let me know! RATIONALE Think of the UFL as this alternate-universe football league that takes the place of the NFL in the football world. Other popular leagues still exist, but the entire football lineage from the NCAA to the pros has been completely redirected towards the Ultimate Football League. Major entities like Nike and ESPN are very much alive, while some smaller companies that may hold sponsorships and naming rights are completely fictional to fit with the storyline and lineage of the league and its owners. The timeline of the league is also based on seasons, not years, due to the fact that multiple seasons may be simulated within a year. However, based on the 25 seasons to the date, we can infer that this league started somewhere between 1991-92. Currently, the league is simulated in the Madden 12 Franchise Mode (previously Madden 08, 09), which means it isn’t uncommon for ridiculous scores and stats to pop up (CPU users don’t tend to show sportsmanship in blowout games). It also ins’t uncommon for dynasties to win 4 championships in a row, or appear in 8 consecutively. When instances like these happen, I try and incorporate it into the storyline as much as possible. It’s more fun that way. STORYLINE The Ultimate Football League is an American football league made up of 32 teams spread out across the United States. The league is split up into two conferences – The Great West conference and The Great East conference – and each conference has four division of four teams each. The regular season is 17 weeks long, with 16 games and a bye week, and is concluded with a tournament-style playoff structure in which the four division winners and two wildcard teams in each conference play in a single-elimination game format, with the final two teams playing in the UFL Championship. The team with the most UFL Championship wins is the Chicago Dragons (11), and the most recent champion is the Los Angeles Aztecs, defeating the Cincinnati Vultures 30-7 in UFL Championship 24. There are still 13 teams that have yet to reach the championship.