Gary Posted August 30, 2014 Share Posted August 30, 2014 Hershey Unveils new logo Link to comment Share on other sites More sharing options...
SuperLeafsFan Posted August 30, 2014 Share Posted August 30, 2014 Simple yet effective. Me likey. I think I like smilies too much! Link to comment Share on other sites More sharing options...
BrandMooreArt Posted August 30, 2014 Share Posted August 30, 2014 looks great. they'll never have to change it again GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
missouri tigers Posted August 31, 2014 Share Posted August 31, 2014 It's no doubt a step in a great direction, I just question the decision to change the Kiss from silver to brown in the white background version. I can see how it might look like a steaming pile of crap to someone unfamiliar with the brand. Perhaps keeping the Hershey's Kiss silver would have been a better solution. Besides, the silver foil and white ribbon are both part of the wrapper that come off of the chocolate together so having the (brown) chocolate with the ribbon doesn't make literal sense in the first place.instead of Link to comment Share on other sites More sharing options...
1clkgtramg Posted August 31, 2014 Share Posted August 31, 2014 absolutely perfect. Great cleanup and will hopefully go untouched for a long time. (glad that "'s" is gone, boy did that bother me) US and World License Plate Redesign - Fixing the Elite Ice Hockey League - NHL to Soccer Crossover - European Hockey League Twitter Link to comment Share on other sites More sharing options...
BrandMooreArt Posted September 1, 2014 Share Posted September 1, 2014 It's no doubt a step in a great direction, I just question the decision to change the Kiss from silver to brown in the white background version. I can see how it might look like a steaming pile of crap to someone unfamiliar with the brand. Perhaps keeping the Hershey's Kiss silver would have been a better solution. Besides, the silver foil and white ribbon are both part of the wrapper that come off of the chocolate together so having the (brown) chocolate with the ribbon doesn't make literal sense in the first place.instead of even in that version its not true to how the candy is wrapped, its a white flag. not silver. they're just going for the visual read that is clearest and the brown candy does that. i think the "it looks like poo" reaction is overblown, but if it really gets to hershey they can just use the word mark by itself. being worried that people are unfamiliar with their product is probably the last thing on their minds. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
Morgan33 Posted September 20, 2014 Share Posted September 20, 2014 Well it's definitely improvement, just wish it wasn't so bland. Keeping the kiss silver is a good idea, so would giving it some definition. Link to comment Share on other sites More sharing options...
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