keynote Posted September 6, 2014 Share Posted September 6, 2014 The old, old logo: The more recent, old logo: And, the new logo. What's old is new again. I like it. Link to comment Share on other sites More sharing options...
Ark Posted September 6, 2014 Share Posted September 6, 2014 The last one looked like a generic modern credit card company. Link to comment Share on other sites More sharing options...
CS85 Posted September 6, 2014 Share Posted September 6, 2014 Boy that rectangle logo is god awful branding. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
TheRicSlick Posted September 6, 2014 Share Posted September 6, 2014 What were they trying to accomplish with a rectangle as the brand? Massive upgrade. Link to comment Share on other sites More sharing options...
keynote Posted September 6, 2014 Author Share Posted September 6, 2014 I think the old rectangle was an attempt to symbolize stability. Not sure if it worked, but I liked when they used it to frame content; it was a precursor to USA Today's dot/circle. That being said, the retro eagle is better. Link to comment Share on other sites More sharing options...
TheRicSlick Posted September 6, 2014 Share Posted September 6, 2014 Nothing says stability like a rectangle. Link to comment Share on other sites More sharing options...
TVIXX Posted September 6, 2014 Share Posted September 6, 2014 Upgrade Link to comment Share on other sites More sharing options...
Clintau24 Posted September 6, 2014 Share Posted September 6, 2014 They've been using the "new-retro" logo for a while now. "I believe in Auburn and love it!" Link to comment Share on other sites More sharing options...
RETROJR79 Posted September 6, 2014 Share Posted September 6, 2014 That right in the beginning of each commercials they would show the blue flag with the old logo.As for the new Retro logo I like it Link to comment Share on other sites More sharing options...
keynote Posted September 6, 2014 Author Share Posted September 6, 2014 They've been using the "new-retro" logo for a while now.This article makes it seem as if it's a new launch. http://www.mediabistro.com/agencyspy/ogilvy-unveils-new-nationwide-logo-in-peyton-manning-ad_b71182Also, the Nationwide site is -- at least, as of today -- still using the rectangle logo. So, if this is indeed a complete rebrand, they're rolling it out in sloppy fashion. Link to comment Share on other sites More sharing options...
BadSeed84 Posted September 6, 2014 Share Posted September 6, 2014 They've been using the "new-retro" logo for a while now.This article makes it seem as if it's a new launch. http://www.mediabistro.com/agencyspy/ogilvy-unveils-new-nationwide-logo-in-peyton-manning-ad_b71182Also, the Nationwide site is -- at least, as of today -- still using the rectangle logo. So, if this is indeed a complete rebrand, they're rolling it out in sloppy fashion. http://www.nationwide.com/I don't see the rectangle logo anywhere, perhaps you just saw it right before they switched an hour ago or whenever they did it. Link to comment Share on other sites More sharing options...
Clintau24 Posted September 6, 2014 Share Posted September 6, 2014 They've been using it in their NASCAR commercials for a good year now. Read into that what you like. "I believe in Auburn and love it!" Link to comment Share on other sites More sharing options...
BrandMooreArt Posted September 6, 2014 Share Posted September 6, 2014 i wish the line art on the eagle was thicker and the N was thinner. there is such a contrast in weight between every element its a bit off putting and worries me a little about small sizes. but overall, its good enoughthe old rectangle is a cool mark IMO. i echo what Keynote said about it. it's bank branding 101 really, blue for "trustworthy and friendliness" and a square/rectangle for "strength". obviously it leads to being a great cropping devise. if the brand grows the way one would want it to it becomes no less communicative of those things or less generic than Nike's wing or CBS's eye. its a pure "work horse" of a logo doing no more than it absolutely has to while still being flexible enough to do things like this GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
keynote Posted September 6, 2014 Author Share Posted September 6, 2014 They've been using the "new-retro" logo for a while now. This article makes it seem as if it's a new launch. http://www.mediabistro.com/agencyspy/ogilvy-unveils-new-nationwide-logo-in-peyton-manning-ad_b71182Also, the Nationwide site is -- at least, as of today -- still using the rectangle logo. So, if this is indeed a complete rebrand, they're rolling it out in sloppy fashion.http://www.nationwide.com/I don't see the rectangle logo anywhere, perhaps you just saw it right before they switched an hour ago or whenever they did it.They're certainly in the process of updating their site; the mobile version won't even working for me (at least, not on my Nexus tablet). Another sign that this rebrand rollout is being mishandled. Link to comment Share on other sites More sharing options...
NOppenheimer Posted September 7, 2014 Share Posted September 7, 2014 They all suck. Noah Oppenheimerbaseballonly on OOTP ForumsPhillies GM in Max Modern BaseballMMB Phillies Blog--League BlogIronPigs GM in Continental Baseball League Link to comment Share on other sites More sharing options...
BBTV Posted September 7, 2014 Share Posted September 7, 2014 The now former rectangle was very effective. At least for me, even with out the words, the blue rectangle with the slightly wider bottom was instantly recognizeable as Nationwide. Also, as a customer, they did a really good job with consistency with that mark. The new one is an upgrade, however I think the bashing of the square isn't necessarily justified. You need to look at things in context, and while in a vacuum the square looked like just a square, within the context of the entire program, it was IMO a strong mark that was used well. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
CS85 Posted September 7, 2014 Share Posted September 7, 2014 An old, old entity has been doing the rectangle thing for decades now: Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
infrared41 Posted September 7, 2014 Share Posted September 7, 2014 Boy that rectangle logo is god awful branding. It's not exactly the greatest logo, but as branding, it really worked. Anyone who saw that thing knew what it represented. Bad art maybe, but pretty solid branding. Link to comment Share on other sites More sharing options...
kewp80 Posted September 8, 2014 Share Posted September 8, 2014 I'm liking the animation of the new logo in the new commercials I saw last night. Cardinals -- Rams -- Blues -- Tigers -- Liverpool Check out my music! Link to comment Share on other sites More sharing options...
pianoknight Posted September 9, 2014 Share Posted September 9, 2014 Nothing says stability like a rectangle.Especially an unbalanced one with a thicker bottom panel.Old fail. New upgrade. 5th in NAT. TITLES | 2nd in CONF. TITLES | 5th in HEISMAN | 7th in DRAFTS | 8th in ALL-AMER | 7th in WINS | 4th in BOWLS | 1st in SELLOUTS | 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
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