cajunaggie08 Posted October 7, 2014 Share Posted October 7, 2014 Here is the logo for the NASCAR Xfinity Series. Xfinity will be replacing Nationwide as the title sponsor. The lack of a background color just leaves this one feeling like it should be the logo for a really low level league in NASCAR.Previous logo: Link to comment Share on other sites More sharing options...
Lee Noire Posted October 7, 2014 Share Posted October 7, 2014 The logo isn't bad, just plain. It works for what it is. However, Xfinity will forever be a stupid name. Link to comment Share on other sites More sharing options...
speedy Posted October 7, 2014 Share Posted October 7, 2014 The dated circular swoosh definitely doesn't help, either. Link to comment Share on other sites More sharing options...
TheFallenHaveRisen Posted October 7, 2014 Share Posted October 7, 2014 It looks like the ARCA logo, which isn't a good thing Link to comment Share on other sites More sharing options...
BigShoop Posted October 7, 2014 Share Posted October 7, 2014 It looks like the ARCA logo, which isn't a good thingThe extremely outdated NASCAR logo is the worst part..........of both. Link to comment Share on other sites More sharing options...
mbannon92 Posted October 7, 2014 Share Posted October 7, 2014 That looks terrible. "xfinity SERIES" fits terribly inside of the swoosh.Still calling it the Busch Series. Nike + CFL 2015 | 2015-16 NBA Concepts | Complete College Football Redesign Link to comment Share on other sites More sharing options...
BrandMooreArt Posted October 7, 2014 Share Posted October 7, 2014 It fits with the other Nascar logos well enough. Leave it to them to continue to use swooshes though, jeezThe bigger problem is that the entire sport is not supported by sponsors, the sponsors are supported the by sports brand. nascar has trouble building any kind of consistent image for itself because names of series and races and tracks are always different every year. What they need to do is build a foundation of names and logos that never change even if the sponsor does. Example: "the Nascar Xfinity Petty Series goes to Daytona Speedway this week for the Pepsi Firecracker 400" GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
crashcarson15 Posted October 7, 2014 Share Posted October 7, 2014 The dated circular swoosh definitely doesn't help, either.Should just be set inside of a D-oval considering that's all NASCAR races on. Link to comment Share on other sites More sharing options...
TheFallenHaveRisen Posted October 8, 2014 Share Posted October 8, 2014 The dated circular swoosh definitely doesn't help, either.Should just be set inside of a D-oval considering that's all NASCAR races on.All road courses NASCAR raced on in 2014 Link to comment Share on other sites More sharing options...
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