MkDon

Toronto Raptors rebrand

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They should use the prehistoric bones as a wood pattern like Brooklyn if they really wanna copycat. Nets have easiestly a top 5 court of the NBA

Great. Even more things they can rip off of my team
You do know that the Raptors had the herringbone first right?

565540222_d4615b3dec_b.jpg

If Raptors used this court and changed it to red..it would easily be top 5 courts.
If they would use that same court with the corresponding uniforms, it would be too awesome.

Was that at the ACC? I don't recall ever seeing that court

Skydome

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After seeing the actual jerseys in store, the number font doesn't go along at all with the wordmark and overall classic look of the jersey... Other than that these are looking pretty good.

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Mediocre court goes perfectly with the mediocre uniforms and primary logo. This entire rebrand has been a train wreck...

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Bumping with a purpose:

Apparently Demar Derozan is to thank for the Raptors not going full-OVO. From Kyle Lowry:

We was supposed to change everything. We was supposed to go to black and gold everything.

And DeMar was like, he didn’t want to do that, because he’s been here with the red and the white – and they’re Canadian colors.
Listen, our colors are red and white. This is what it is. Let’s leave it how it is. We’re Canada’s team.

http://nba.nbcsports.com/2016/01/15/kyle-lowry-demar-derozan-stopped-raptors-from-making-black-and-gold-main-colors/

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Bumping with a purpose:

Apparently Demar Derozan is to thank for the Raptors not going full-OVO. From Kyle Lowry:

We was supposed to change everything. We was supposed to go to black and gold everything.

And DeMar was like, he didn’t want to do that, because he’s been here with the red and the white – and they’re Canadian colors.
Listen, our colors are red and white. This is what it is. Let’s leave it how it is. We’re Canada’s team.

http://nba.nbcsports.com/2016/01/15/kyle-lowry-demar-derozan-stopped-raptors-from-making-black-and-gold-main-colors/

Bless him.

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More evidence that players should stay out of branding. The league is cluttered with red and black; gold and silver with black would have set the Raptors apart. Now it just sets them apart for like 14 nights a year.

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So the original plan was to be a walking OVO advertisement and Jay-Z/Brooklyn knockoff, but it was changed into a dried-out husk of their former identity because of DeRozan?

Uh-huh, sure. You'd think somebody would go, "Hey, this retro gear is selling pretty well, maybe we should do something in line with those, like, I dunno, use purple again or something?"

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I'm so glad it's not full OVO, the red makes so much more sense, although I do like the black and gold.

Still though, I miss the OG barney jerseys. I know they don't work as a modern jersey, but it's still by far my favourite.

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Bumping with a purpose:

Apparently Demar Derozan is to thank for the Raptors not going full-OVO. From Kyle Lowry:

We was supposed to change everything. We was supposed to go to black and gold everything.

And DeMar was like, he didn’t want to do that, because he’s been here with the red and the white – and they’re Canadian colors.
Listen, our colors are red and white. This is what it is. Let’s leave it how it is. We’re Canada’s team.

http://nba.nbcsports.com/2016/01/15/kyle-lowry-demar-derozan-stopped-raptors-from-making-black-and-gold-main-colors/

Bless him.

They would have named a cathedral after him if he would have made them add purple, too. What a slacker.

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Guys this rebrand is an absolute upgrade, it is okay to admit it.

Primary logos are pretty important and when your most interesting graphic barely contrasts you have a problem...

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Even though black and red is a commonly used colorway in the league, I'm glad they went with it instead of full OVO, since the uni with the last mentioned colors looks more bland. They would also look more like a Brooklyn rip-off.

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^ I hate that set. It made no sense, the shorts sucked & the best jersey out of it was the later revealed red alternate.

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