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Case Study: Orlando City FC


BrandMooreArt

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Really cool look into your process of developing an identity, Brandon. Also interesting to get a behind the scenes sense of the process the team went through in selecting their identity.

Also, I really like the logo. I think I remember you posting it in the concepts forum last year.

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Really cool look into your process of developing and identity, Brandon. Also interesting to get a behind the scenes sense of the process the team went through in selecting their identity.

Also, I really like the logo. I think I remember you posting it in the concepts forum last year.

thanks man, yea i posted it somewhere on the boards before. i think it was the main forum when they had a big party downtown and i expected them to reveal their new logo, but it was just a celebration for moving to MLS. that was disappointing LOL

 

GRAPHIC ARTIST

BEHANCE  /  MEDIUM  /  DRIBBBLE

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Great brand study. I'd love to see what you could have come up with for that secondary with a little more time.

As much as I love Gotham, I don't think it works here though, since it's the signature font of the team they've been trying to make their primary rival since OC was announced.

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