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Rebranding the Pirates


8BW14

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So this is something I have been working on for a while just because I thought it would be fun to do. Astoria High School no longer has its own athletics teams. The last time the Astoria Pirates took the court or field was in 1998, I believe. A while back I began messing around with an new identity for the now defunct AHS Athletics.

I created a new primary logo based on the old, line drawing of a pirate the school used for years. I also developed a secondary logo, custom text based on IFC Hardball which has a very "Piratey" feel and number font heavily based on Bradley University's custom for the Pirates.

ahslogosheet_zps63f88022.png

Click for full size image

So what does everyone think about the new logos? I am open to any and all C&C on both the logos and presentation (which is where I really struggle). Thanks for taking the time to look and I'm looking forward to everyone's thoughts.

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Definitely a good start, I do have a few ideas though. On the primary I feel like the bottom corners of the hat should come to a sharper point or be rounded off, right now they are stuck half-way in between. On the top of the hat, the yellow border should follow the edge of the hat instead of filling in the space with yellow, it looks like he has a random circle on his hat right now. Also, give him a little eye detail. On the secondary, I would add some sort of handle to the sword blade, took me a moment to figure out what it was supposed to be. Finally, the font is really similar to the Pittsburgh Pirates, not sure if that was intentional or not.

CottonBowl_zpsc664d73a.png

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Star championship signature credit to packerfan21396

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