Jump to content

A Hypothetical Business Question


Mac the Knife

Recommended Posts

The Commissioner of the National Olzyball League reaches out to you. The NOL is a fledgling league, just getting its act together, but the idea behind it has premise and Olzyball has some entertainment value.

The Commissioner tells you that he likes your work and wants to engage you in developing an integrated identity system for the league and all its franchises and events. He tells you that aside from the franchise names themselves, potentially some desirable color scheme combos for teams, the parameters are entirely yours to go nuts with: roundels, logos featuring the Olzyball, logos featuring a player silhouette as he lunges toward an OlzyGoal or whatever... creative control is yours for the full project.

But, there's a catch: as a start-up league, literally in the stage where it's being funded by the founder's wife's credit cards and a second mortgage on his house, your typical fee structure is going to be way, way out of their range. To address this, he offers you not a dime up front, but instead a 1/3rd ownership interest in NOL Properties, the merchandising arm of the National Olzyball League. If the league can sell merch, you make out like a bandit; if no one buys your work, you don't make out as well. But you see an ongoing revenue stream as opposed to a one-time payout, and have a serious (albeit minority) share in the company.

You need to give up nothing of what you're currently doing to make a dollar, pound or euro - the Olzyball people are fine with you making this a 'second job' because your talent is that straw that's going to stir their league's intellectual properties drink.

Given that environment... do you take the deal? Obviously if you're approached by the big four sports in America (NFL, MLB, NHL, NBA) with that offer you leap at it, but do you take the gamble partnering with a new league that may or may not make it - yet if they do, can provide you with a life-long revenue stream?

nav-logo.png

Link to comment
Share on other sites

You need to give up nothing of what you're currently doing to make a dollar, pound or euro - the Olzyball people are fine with you making this a 'second job' because your talent is that straw that's going to stir their league's intellectual properties drink.

With this stipulation, I think you'd be stupid not to do it.

Link to comment
Share on other sites

More so than the financial aspects of it, I think it would come down to: are you ready to come home from your days job, and jump into a full night's worth of work? This hypothetical job seems like it would be very time consuming, and thus, require a lot of commitment, especially at the outset where no money is changing hands.

As long as you felt okay with the time commitment, it's worth a shot. For me, personally, I wouldn't do it, just because if I'm giving up that much time I need some immediate financial compensation.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.