buckeye Posted March 17, 2015 Share Posted March 17, 2015 Old:New:http://www.autonews.com/article/20150315/RETAIL/150319921/autotrader-is-changing-name-brand-identity Link to comment Share on other sites More sharing options...
Sean F&F Posted March 17, 2015 Share Posted March 17, 2015 The A logo reminds me of the Fantastic Four https://fandfsports.wordpress.com/Hockey Uniform Templates (Gimp/Photoshop) http://seanff.deviantart.com/gallery/52790653/Devious-Folder Link to comment Share on other sites More sharing options...
TheRicSlick Posted March 17, 2015 Share Posted March 17, 2015 The new logo screams car company. Link to comment Share on other sites More sharing options...
1clkgtramg Posted March 18, 2015 Share Posted March 18, 2015 ^ I agree, some Eastern European company that makes forgettable hatchbacks... The font works but that logo just makes no sense. I don't think its a wheel, the shape of the A doesn't seem to mean anything design wise plus it's Auto Trader, the "Trader" is somewhat a separate word - although it seems they are trying to make it one word - so the initials should be AT. Even if Autotrader is now one word with no capitalized T, it's cleary 2 words combined together so having only one letter representing it is pretty horrendous marketing in my opinion... US and World License Plate Redesign - Fixing the Elite Ice Hockey League - NHL to Soccer Crossover - European Hockey League Twitter Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.