Waffles Posted March 23, 2015 Share Posted March 23, 2015 A discussion of the merits of the logos, typefaces, signage, etc. of the candidates for the 2016 United States Presidential election, and not a discussion of the merits of the candidates themselves. -- With the entrance of the first declared candidate for the 2016 Presidential election, we have our first official campaign logo: It is already being compared to an upside-down burning flag, the Tinder logo, and a prison tattoo. Link to comment Share on other sites More sharing options...
drdougfresh Posted March 23, 2015 Share Posted March 23, 2015 I swear I've seen that logo as a shape in a 'flame icon' set on Shutterstock...1/10. Link to comment Share on other sites More sharing options...
derschwigg Posted March 24, 2015 Share Posted March 24, 2015 It reads "political campaign," which is exactly what it is. My problem with it is: it's boring, and could easily be perceived as an oil-drop instead of a flame - not exactly the kind of association we need right now.I'll be generous and say 2/10. My Portfolio | My Store | My Self Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 24, 2015 Share Posted March 24, 2015 Lol. Man people will always find something to compare something else to. A burning flag seems like quite a stretch thoughIm not sure if its a flame or a water drop, you could make the case for either but ill assume its a flame. Im not sure what thats supposed to symbolize. The type is political enough. Overall its a forgetable but typical politicians logo. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
Sport Billy Posted March 25, 2015 Share Posted March 25, 2015 I'm not certain having an American Flag teardrop as your logo is politically wise. Link to comment Share on other sites More sharing options...
jaker52 Posted April 3, 2015 Share Posted April 3, 2015 looks like a drop of blood like something for a fundraising for aids in africa campaign. MUNCHEN LOWEN (WAFA) GULF SHORES OSPREYS (IBL) Link to comment Share on other sites More sharing options...
derschwigg Posted April 3, 2015 Share Posted April 3, 2015 I think Bill Maher said it best. "Ted Cruz won't be President. Why? Even his daughter is like 'Really, dad?'" My Portfolio | My Store | My Self Link to comment Share on other sites More sharing options...
Waffles Posted April 7, 2015 Author Share Posted April 7, 2015 Another candidate, another flame logo:He has also taken the step of releasing vector files for designers to use.A Paul Rand-style logo for Rand Paul would've been a fun and completely unnecessary reference, but alas... Link to comment Share on other sites More sharing options...
Sport Billy Posted April 7, 2015 Share Posted April 7, 2015 I can't tell if that is a flame or the profile shot of flipping someone the bird. Link to comment Share on other sites More sharing options...
derschwigg Posted April 7, 2015 Share Posted April 7, 2015 The Rand logo is actually clever, albeit with some poor execution. The negative space between the A and N creates a torch body, but that (to me) should be more clear in the design. I don't mind the stylized flame. My Portfolio | My Store | My Self Link to comment Share on other sites More sharing options...
jaker52 Posted April 8, 2015 Share Posted April 8, 2015 it looks like a cheap furniture store logo with a flame MUNCHEN LOWEN (WAFA) GULF SHORES OSPREYS (IBL) Link to comment Share on other sites More sharing options...
Dexter Morgan Posted April 8, 2015 Share Posted April 8, 2015 Here you are Link to comment Share on other sites More sharing options...
Lights Out Posted April 8, 2015 Share Posted April 8, 2015 That Rand Paul logo is actually brilliant with the hidden torch body in the lettering - it's also much better design than you typically see from the GOP. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
slapshot Posted April 8, 2015 Share Posted April 8, 2015 Another candidate, another flame logo:He has also taken the step of releasing vector files for designers to use.A Paul Rand-style logo for Rand Paul would've been a fun and completely unnecessary reference, but alas...That's pretty clever. It could be executed better, as there is a lot of negative space around the letters, and the torch handle can get lost, but it's one of the more creative candidate logos I've seen in recent memory. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
BrandMooreArt Posted April 8, 2015 Share Posted April 8, 2015 Gotham Ultra italic? absolutely love it! the torch idea is definitely graphically clever, but the flame is lacking. still, considering the nice type choice, concept, and good set of color swatches, it's a good politician's logo. it sets him apart from other GOP candidates by being more modern and memorable, unlike the traditional and expected choices paired with a confusing icon like in the Cruz logo . i also really like the choice of just using RAND, a unique and very memorable name instead of his last name which is very common and "average"heres what Milton Glaser had to say about it. . . "Are we talking about Rand the candidate or Rand the corporation? Unfortunately, there is no way of knowing because the generic torch applies equally to either entity," he told Business Insider. "While graphic designers will appreciate the fact that the interval between the 'A' and the 'N' forms the base of a torch, the average viewer will not make the connection, and the dash and flame sit above the word almost as though it was an accent mark. In short; no uniqueness, no memorability, no real purpose," GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
JPDesign Posted April 8, 2015 Share Posted April 8, 2015 It's a clever idea, and it's nice to see these first two logos attempt to move beyond the serif typeface with stars and stripes motif that has dominated for so long.Are they perfect? Not at all. But they're interesting at least.I get what Milton is saying about "Rand the candidate" or "Rand the corporation." I do think the addition of a subhead that said something to the effect of: "Paul Rand for President" yadda yadda would help complete this. Link to comment Share on other sites More sharing options...
LAWeaver Posted April 8, 2015 Share Posted April 8, 2015 I think a "2016" under "RAND" or even a "'16" overlapping the D in RAND would help this poster a lot.As for the flame, it could use some work as you all have mentioned. Right now, if they flip it, horizontally, make the bottom of the flame round instead of flat, and rotate it about 30o to the left, then it would look so much better. However, the rotation of the flame might make it just a hair too top-heavy. @loganaweaver - Twitter / @loganaweaver - Instagram / Nike Vapor Untouchable Football Template / Logan's Logos Link to comment Share on other sites More sharing options...
Dexter Morgan Posted April 8, 2015 Share Posted April 8, 2015 Link to comment Share on other sites More sharing options...
BrandMooreArt Posted April 9, 2015 Share Posted April 9, 2015 Duckworth - D- (that's all kinds of awful)Cortez Masto - C (very interesting color choice) Edwards - D (reads as "Donna for senate Edwards". state shape too complex for logo use) GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
Dexter Morgan Posted April 12, 2015 Share Posted April 12, 2015 Link to comment Share on other sites More sharing options...
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