Go Red Sox! Posted April 18, 2015 Share Posted April 18, 2015 A couple of days ago, a new primary mark for the Washington Wizards was revealed – a roundel.You could argue it's another roundel, so it's kind of boring. Forget it! You could criticize the weird typo, the bad kerning or the use of spikes that point in two different directions. Forget it!Or maybe that the old logo was a lot more creative than the new one? Forget it!Taking a closer look at this logo, made, at least me, speechless for a moment. I asked myself how something like this could happen nowadays, let alone we're talking about an NBA team.This is the original Washington Wizards 2015 logo detail file (.png) that was released by the Wizards marketing department a couple of days ago. You will find this very logo wherever you go in the internet. I didn't photoshop the logo at all. So, see for yourself! “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
__taylorc Posted April 18, 2015 Share Posted April 18, 2015 Wow that is embarrassing, whoever they hired to make that logo probably shouldn't be hired again by anyone. Especially for a team of that caliber you can't mess up small things like that because obviously it gets noticed. It's like they just quickly scrapped that up together. Link to comment Share on other sites More sharing options...
BadSeed84 Posted April 18, 2015 Share Posted April 18, 2015 I'm sorry but something like this in 2015 should not be possible, before the computer age, I could see, but now? No excuse.Then again seeing the clippers leaked logo's its a shame to see little effort is put into these logo's.Except for the bucks, they did a good job so far. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted April 18, 2015 Author Share Posted April 18, 2015 Wow that is embarrassing, whoever they hired to make that logo probably shouldn't be hired again by anyone. Especially for a team of that caliber you can't mess up small things like that because obviously it gets noticed. It's like they just quickly scrapped that up together.Sorry, but in my view these aren't small things at all. It's basic stuff that you learn while studying graphic design, how to avoid mistakes like these by using shapebuilder or pathfinder in Illustrator. This is the worst result I've ever seen by any professional team's marketing department. The lousiest greenhorn shouldn't work like that. One thing's definitely for sure: they've never used the zoom tool! “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
SiLeNt WaVe Posted April 18, 2015 Share Posted April 18, 2015 Way too big of a rush to get it out. That's a high school mistake, ouch. Link to comment Share on other sites More sharing options...
JESSEDIEBOLT Posted April 18, 2015 Share Posted April 18, 2015 Yeah this made me pretty mad tbh Link to comment Share on other sites More sharing options...
The_Admiral Posted April 18, 2015 Share Posted April 18, 2015 Crillee doesn't look good when it's not italic. In fact, Crillee doesn't look good when it is italic. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
Jack Holmes Posted April 18, 2015 Share Posted April 18, 2015 It appears evident NBA teams simply aren't even trying anymore as far designing logos goes.2015-2016 is apocalypticly bad for new logos. Link to comment Share on other sites More sharing options...
Morgan33 Posted April 18, 2015 Share Posted April 18, 2015 I like crillee!But yeah this is a really shoddy job. Its a shame it happened to an otherwise solid logo and huge upgrade over the last iteration. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted April 18, 2015 Author Share Posted April 18, 2015 I like crillee!But yeah this is a really shoddy job. Its a shame it happened to an otherwise solid logo and huge upgrade over the last iteration.It's the awkward spikes and the terrible kerning that are so annoying to me. There are typefaces that will look extremely bad when being typeset on a circle, especially with this little spacing, plus an inconstant kerning, like in this case. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
cubsfan2015 Posted April 18, 2015 Share Posted April 18, 2015 Somebody forgot to add some paint. Link to comment Share on other sites More sharing options...
MJWalker45 Posted April 18, 2015 Share Posted April 18, 2015 Surprised not to see the Clippers logo. But yes, there's no excuse for that gap at the bottom. Link to comment Share on other sites More sharing options...
JasonFromMiami Posted April 18, 2015 Share Posted April 18, 2015 what´s the problem ? Link to comment Share on other sites More sharing options...
eliasrappaport Posted April 18, 2015 Share Posted April 18, 2015 Here's the worst part. So many bad logos and uniforms are result of there being too many cooks in the kitchen, yet somehow all those cooks couldn't catch this horrible mistake? Granted, I actually like this logo. Link to comment Share on other sites More sharing options...
dolphins91 Posted April 18, 2015 Share Posted April 18, 2015 A couple of days ago, a new primary mark for the Washington Wizards was revealed – a roundel.You could argue it's another roundel, so it's kind of boring. Forget it! You could criticize the weird typo, the bad kerning or the use of spikes that point in two different directions. Forget it!Or maybe that the old logo was a lot more creative than the new one? Forget it!Taking a closer look at this logo, made, at least me, speechless for a moment. I asked myself how something like this could happen nowadays, let alone we're talking about an NBA team.This is the original Washington Wizards 2015 logo detail file (.png) that was released by the Wizards marketing department a couple of days ago. You will find this very logo wherever you go in the internet. I didn't photoshop the logo at all. So, see for yourself!What typo are you talking about? That is how you spell Washington Wizards. Link to comment Share on other sites More sharing options...
JPDesign Posted April 18, 2015 Share Posted April 18, 2015 FWIW all the vector files are correct, it's just the JPG that has this error. Link to comment Share on other sites More sharing options...
FGWB Posted April 18, 2015 Share Posted April 18, 2015 what´s the problem ?Look at the isolated parts full size. There's gaps where the colors meet. Link to comment Share on other sites More sharing options...
__taylorc Posted April 18, 2015 Share Posted April 18, 2015 Wow that is embarrassing, whoever they hired to make that logo probably shouldn't be hired again by anyone. Especially for a team of that caliber you can't mess up small things like that because obviously it gets noticed. It's like they just quickly scrapped that up together.Sorry, but in my view these aren't small things at all. It's basic stuff that you learn while studying graphic design, how to avoid mistakes like these by using shapebuilder or pathfinder in Illustrator. This is the worst result I've ever seen by any professional team's marketing department. The lousiest greenhorn shouldn't work like that. One thing's definitely for sure: they've never used the zoom tool!When I say small things I mean small details Link to comment Share on other sites More sharing options...
Crabcake Posted April 18, 2015 Share Posted April 18, 2015 Lol. Lolol. Lololol. Lolololol. Link to comment Share on other sites More sharing options...
Shadojoker Posted April 18, 2015 Share Posted April 18, 2015 what´s the problem ?Gotta agree with JasonfromMiami..What am i looking for that's so earthshattering bad!??? Link to comment Share on other sites More sharing options...
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