j'villejags Posted June 22, 2015 Share Posted June 22, 2015 I just wanted to start a thread for discussion about Atlanta's upcoming rebrand -- as we've got one for the Bucks, Raptors, 76ers, and Clippers, but don't seem to have one for the Hawks. Most of the discussion has been in the general NBA changes thread.It looks like we'll be getting the new look on Wednesday. http://www.ajc.com/news/sports/basketball/big-week-of-change-for-hawks-with-uniforms-owners-/nmjBX/?ecmp=ajc_social_twitter_2014_hawks_sfpWe've already seen these:http://news.sportslogos.net/2015/05/30/atlanta-hawks-new-logo-leaked/No idea how credible this is so take it FWIW: My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23. Link to comment Share on other sites More sharing options...
Shadojoker Posted June 22, 2015 Share Posted June 22, 2015 First Link to comment Share on other sites More sharing options...
FinalBeast Posted June 22, 2015 Share Posted June 22, 2015 Per the mothership, they have also filed to trademark these two word marks. Link to comment Share on other sites More sharing options...
j'villejags Posted June 22, 2015 Author Share Posted June 22, 2015 Thanks, I felt like I was missing some stuff in the OP. My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23. Link to comment Share on other sites More sharing options...
joshey Posted June 22, 2015 Share Posted June 22, 2015 Not a fan of the volt. Imo the set would be better complemented with yellow and/or black but at least they're not RWB anymore. GO NETS. Link to comment Share on other sites More sharing options...
STL_ArchMadness Posted June 22, 2015 Share Posted June 22, 2015 I don't like the idea of volt, but it doesn't look horrible with red. I don't like that ATL wordmark, or the secondary mark, but all the other logos are awesome. I really hope to see that prism/chevron pattern on the jerseys, I think something new like that could be a good look for them. http://boards.sportslogos.net/topic/98633-2014-nfl-concept-expansion-series-dallas-cowboys/ Link to comment Share on other sites More sharing options...
habsfan1 Posted June 22, 2015 Share Posted June 22, 2015 I wouldn't mind an retro-inspired alternate with some green like they used to have.But red, black, and neon green primaries are probably going to look awful. Link to comment Share on other sites More sharing options...
aawagner011 Posted June 22, 2015 Share Posted June 22, 2015 I don't really care for the alternate logo but I'm sure we'll hardly ever see it so that's ok. It all comes down to the volt color. It depends how green it is. If it's more highlighter, that won't bother me too much. But if it's visibly green, I'll hate it. I am definitely ready for them to drop the navy blue. Never felt right. I grew up in the era where they were always red, black and yellow. This will at least be fairly similar to that. Link to comment Share on other sites More sharing options...
4_tattoos Posted June 22, 2015 Share Posted June 22, 2015 Atlanta Hawks Basketball Club? That's very European of them. Hotter Than July > Thriller Link to comment Share on other sites More sharing options...
Xist2inspire Posted June 22, 2015 Share Posted June 22, 2015 It's not very smart to go with a throwback-inspired roundel logo and then turn around and go with a modern Red/Black/Volt look for the jerseys. Still, I'm excited to see what the Hawks come up with. Going to Navy was a mistake. Tradition is the foundation of innovation, and not the enemy. Link to comment Share on other sites More sharing options...
Dnice Posted June 22, 2015 Share Posted June 22, 2015 I know Dan Quinn is with the falcons.but I don't want the hawks looking like the seahawks. Link to comment Share on other sites More sharing options...
Midway Posted June 23, 2015 Share Posted June 23, 2015 Volt? Is this official or just speculation? Link to comment Share on other sites More sharing options...
j'villejags Posted June 23, 2015 Author Share Posted June 23, 2015 Volt? Is this official or just speculation?It's official speculation. My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23. Link to comment Share on other sites More sharing options...
TBGKon Posted June 23, 2015 Share Posted June 23, 2015 Call me crazy, but red black and volt is a pretty nice color combo. Link to comment Share on other sites More sharing options...
TheFallenHaveRisen Posted June 23, 2015 Share Posted June 23, 2015 The Volt possibility alone has me so excited for this rebrand, this scheme looks great to meWhite HomeRed AwayBlack Alternate (Worn like the Cavs Blue)Volt Pride Link to comment Share on other sites More sharing options...
FalteseMalkin Posted June 23, 2015 Share Posted June 23, 2015 I like what I've seen so far from this rebranding. Great primary logo, good colors, and solid workmarks. I don't mind the secondary but I can see how people would prefer something added or just different altogether.Very interested to see how they work in the volt/yellow/green color into the uniforms. Link to comment Share on other sites More sharing options...
j'villejags Posted June 23, 2015 Author Share Posted June 23, 2015 The Volt possibility alone has me so excited for this rebrand, this scheme looks great to meWhite HomeRed AwayBlack Alternate (Worn like the Cavs Blue)Volt PrideIt looks like your Jeff Gordon avatar, minus the blue. My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23. Link to comment Share on other sites More sharing options...
Old School Fool Posted June 23, 2015 Share Posted June 23, 2015 If there's one team in the NBA who should get a pass for having a crazy look, it's the Hawks. It's just what they do, so I say go all out. Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted June 23, 2015 Share Posted June 23, 2015 What's fascinating, to this point, is that the official primary and alternate logos have been presented in the color red, with white negative space only, to this point -- yet we're expecting a uniform set that includes black and "volt" as colors. This means, inevitably, that the Hawks will have primary marks that clash with their on-court look. Though, the only official rendering we've seen with the volt color so far is the Christmas jersey leak. I just don't see how application of the Hawks new marks will work unless they standardize a "uniform" version that's tri-colored, or whatever. I'm emotionally prepared for this to get pretty bad. I almost would have been happier with the team sticking to red and white. Link to comment Share on other sites More sharing options...
Old School Fool Posted June 23, 2015 Share Posted June 23, 2015 What's fascinating, to this point, is that the official primary and alternate logos have been presented in the color red, with white negative space only, to this point -- yet we're expecting a uniform set that includes black and "volt" as colors. This means, inevitably, that the Hawks will have primary marks that clash with their on-court look. Though, the only official rendering we've seen with the volt color so far is the Christmas jersey leak. I just don't see how application of the Hawks new marks will work unless they standardize a "uniform" version that's tri-colored, or whatever. I'm emotionally prepared for this to get pretty bad. I almost would have been happier with the team sticking to red and white. I'm sure they have a Pac-Man logo in volt, they just don't want to reveal that yet. Once the uniforms come out, I'm sure the team site, marketing and all that will make full use of the colors. The Primary logo however looks just fine the way it is. I think it's better that way because if we just throw the volt and black in there, it'll just look... weird. They want the weird to be on the uniforms and court, not the logo. Also they could easily just switch to red/white uniforms 5-6 years later if they want to and maintain the logo. Link to comment Share on other sites More sharing options...
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