DCarp1231 Posted July 2, 2015 Share Posted July 2, 2015 I've always thought I have a knack for cooking and recently I have taken culinary school into consideration in hopes of one day opening a restaurant. First off I'd like to say I made these entirely in Microsoft Word (I'm not very skilled in photoshop or anything like that) so it's pretty basic to say the least. As far as what I was limited with, I am happy with the result. Although, I feel like something is missing... Anyway...May I present.......but then I got thinking... I'm really only good at making sanwiches so I made this one....And if you are wondering, Carpenter is my last name.Any ideas on what I could do to make the logo better? Link to comment Share on other sites More sharing options...
JPDesign Posted July 2, 2015 Share Posted July 2, 2015 Congrats on the culinary school! I've always wanted to be better at cooking. Good start on the logo too, it's got that classic diner vibe.Some feedback:Kill the arch on the "Carpenter" text. It's throwing off the the connection points between the letters. It's also not the most legible font, so distorting it only makes it harder to read.The outline on the font is getting wonky as well. Instead of outlining the whole script, it's doing each letter which is highlighting the connection points in the script, which you shouldn't be able to see.I'd reduce the number of outlines on the circle as well, and make the ones you keep thicker.Lastly, I'd consider removing the Est. 2015 part. For me, those dates are cool if a place is super old because it shows heritage, but if it's brand new its a bit of a turn off. Link to comment Share on other sites More sharing options...
ECUFan25 Posted July 2, 2015 Share Posted July 2, 2015 Wait...that was made on word?!?!?!?!?!?! Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 2, 2015 Author Share Posted July 2, 2015 Changes:-New Fonts-No more arch-One circle outlineUpdated Logos:I thought maybe the slant was too much so I decided to make the lettering straight to see how it looks:There's still a lot of negative space (at least that's what I see) anymore suggestions on how I should fix that or any other improvements I could make? Link to comment Share on other sites More sharing options...
FGWB Posted July 2, 2015 Share Posted July 2, 2015 Maybe lose the circle all together, unless you have your heart set on it. If you want to keep it, don't be afraid to let "Carpenter" extend past the edges of it. Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 2, 2015 Author Share Posted July 2, 2015 Update:-New "carpenter" font-Experimented with different colors-Changed circle to triangle"Night Life" Link to comment Share on other sites More sharing options...
Jabel777 Posted July 2, 2015 Share Posted July 2, 2015 Just saw this. The "night life" version is really nice! I'm amazed that you made this in MS Word. Nice work! Â Â Â Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 4, 2015 Author Share Posted July 4, 2015 New Designs-"Reverse Night Life""Beach Front""Night On The Beach"Personally, I think all of the designs in this post are better than the previous designs. As you can probably tell, I like simplicity. Any C&C on making it better? Link to comment Share on other sites More sharing options...
CS85 Posted July 5, 2015 Share Posted July 5, 2015 Keep trying new fonts. DaFont or FontSquirrel have a ton of free ones to try. It usually takes me around 10-20 fonts before I either find a match or give up for the day. Remember this is something that not only has to be legible in multiple mediums (signs, menus, business cards, etc) but memorable. Lowercase Impact is easy to read but not very imaginative. It doesn't need a lot of flavor, however, so find your happy middle ground and don't settle!Focus on clarity and don't use a shape. Try making just "Carpenter" look good -- and don't use any stroke, or effects, etc. Just concentrate on making the words themselves legible and representative of your establishment alone, before employing any other polish. Speaking of "Carpenter," I would clarify your business name further by calling it "Carpenter's." That way it's indicative of ownership in addition to clarifying that you are not, in fact, a wood-worker, regardless of the sandwich fine print.What I always tell people (and this is from a novice designer) is to make a pageful of designs. I'm talking around at least 10-15 concepts. All different sizes, shapes, fonts, colors, etc. Use adobe's color site to try different color combos out: https://color.adobe.com/explore/most-popular/?time=all Good luck, and keep posting your ideas. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 5, 2015 Author Share Posted July 5, 2015 Keep trying new fonts. DaFont or FontSquirrel have a ton of free ones to try. It usually takes me around 10-20 fonts before I either find a match or give up for the day. Remember this is something that not only has to be legible in multiple mediums (signs, menus, business cards, etc) but memorable. Lowercase Impact is easy to read but not very imaginative. It doesn't need a lot of flavor, however, so find your happy middle ground and don't settle!Focus on clarity and don't use a shape. Try making just "Carpenter" look good -- and don't use any stroke, or effects, etc. Just concentrate on making the words themselves legible and representative of your establishment alone, before employing any other polish. Speaking of "Carpenter," I would clarify your business name further by calling it "Carpenter's." That way it's indicative of ownership in addition to clarifying that you are not, in fact, a wood-worker, regardless of the sandwich fine print.What I always tell people (and this is from a novice designer) is to make a pageful of designs. I'm talking around at least 10-15 concepts. All different sizes, shapes, fonts, colors, etc. Use adobe's color site to try different color combos out: https://color.adobe.com/explore/most-popular/?time=all Good luck, and keep posting your ideas.</p> Thanks for the feedback! Being that I am limited to MS word, what fonts do you suggest I use? And yes I do agree, I should call it "Carpenter's". It does sound better and seems to roll off the tongue smoother than "Carpenter" Link to comment Share on other sites More sharing options...
CS85 Posted July 5, 2015 Share Posted July 5, 2015 Keep trying new fonts. DaFont or FontSquirrel have a ton of free ones to try. It usually takes me around 10-20 fonts before I either find a match or give up for the day. Remember this is something that not only has to be legible in multiple mediums (signs, menus, business cards, etc) but memorable. Lowercase Impact is easy to read but not very imaginative. It doesn't need a lot of flavor, however, so find your happy middle ground and don't settle!Focus on clarity and don't use a shape. Try making just "Carpenter" look good -- and don't use any stroke, or effects, etc. Just concentrate on making the words themselves legible and representative of your establishment alone, before employing any other polish. Speaking of "Carpenter," I would clarify your business name further by calling it "Carpenter's." That way it's indicative of ownership in addition to clarifying that you are not, in fact, a wood-worker, regardless of the sandwich fine print.What I always tell people (and this is from a novice designer) is to make a pageful of designs. I'm talking around at least 10-15 concepts. All different sizes, shapes, fonts, colors, etc. Use adobe's color site to try different color combos out: https://color.adobe.com/explore/most-popular/?time=all Good luck, and keep posting your ideas.</p>Thanks for the feedback! Being that I am limited to MS word, what fonts do you suggest I use? And yes I do agree, I should call it "Carpenter's". It does sound better and seems to roll off the tongue smoother than "Carpenter"I've always liked Pacifico for food-related scripts, but everybody's got their favorites. There's honestly so many out there that it's hard to say. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Morgan33 Posted July 5, 2015 Share Posted July 5, 2015 "Beach Front"I really like this one. I think if you ditched the gradient and made the lines a little bolder, you'd have something amazing. I Can't believe these were all designed in MS Word so props for that! Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 6, 2015 Author Share Posted July 6, 2015 Back with new designs!I went through multiple fonts suggested by CS85, but none really fit the style I was looking for and ultimately decided to keep the original fontsChanges:- Rebranded to "carpenter's"- Ditched the gradient- 3 to 1 seagulls- text over sunAlong with these changes, I also experimented with a new color scheme:I initially changed the blue to red to match the border, but it didn't look right.I think I'm finally on to something... thoughts? Link to comment Share on other sites More sharing options...
FGWB Posted July 6, 2015 Share Posted July 6, 2015 What's your endgame with these? Is it a logo for signage/shirts/napkins/etc? Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 6, 2015 Author Share Posted July 6, 2015 What's your endgame with these? Is it a logo for signage/shirts/napkins/etc? Signage mostly. Putting it on the outside of a restaurant (obviously), menus, etc. Hell I'd definitely want to put these on shirts too Link to comment Share on other sites More sharing options...
FGWB Posted July 6, 2015 Share Posted July 6, 2015 If that's the case, then the general rule of creating a logo is to begin with a one-color logo, then add colors later. Since you prospectively want this to be featured on signage and other mediums, you need a quick distinct logo for people to recognize. Say you're driving down the road, you need those drivers to quickly read and see the name.With that being said, using my personal branding logo as a template, I made a quick mockup for you. Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 6, 2015 Author Share Posted July 6, 2015 That's actually really good, but as JPDesign said in an earlier post "est. 2015" isn't the greatest thing. Could you put 3 stars where the "est. 2015" is? Link to comment Share on other sites More sharing options...
FGWB Posted July 6, 2015 Share Posted July 6, 2015 If you'd like me to, sure I could. Not to discount any work you've done, which is actually great for using Word, but if you'd like me to help you finalize a design, feel free to PM me and let me know. Link to comment Share on other sites More sharing options...
DCarp1231 Posted July 7, 2015 Author Share Posted July 7, 2015 I took your word and created a one-color logo. I found it hard to use the square because it felt empty. With that being said, I took away the square completey. Almost every restaurant has something in the logo that makes them distinct... McDonald's (golden arches), Arby's (hat), Applebee's (apple), etc. I have decided my logo "staple" will be a seagull.UpdateWith seagull(s)-Without seagull-Thoughts? Link to comment Share on other sites More sharing options...
FGWB Posted July 7, 2015 Share Posted July 7, 2015 Not bad. As I previously mentioned, I'd remove the stroke on the second line of type and make it a solid color, then I feel like number 1 there may be a winner. Link to comment Share on other sites More sharing options...
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