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NHL Expansion Logos


el_Obi

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Hey Guys!

I'm pretty new to this forum as to designing logos for clubs. Also I'm not really good with the programs but I hope you could give me some criticism about my project: I started designing logos for eventual future hockey franchises (as others did as well). I'm a fan of easy and clear structures so here are my two first designs:

The city of Seattle also named the Emerald city deserves a hockey team in my opinion so I took the emerald and the city's colour. If the team is called Metropolitans or not in their history is still changeable, but I wanted to do something different than another designer did here (Totems).

Seattle%20finished_zpsmbwdlvrk.png
If there's a team given to Quebec every name but Nordiques wouldn't be accepted as I think, so here is my suggestion: the rose of the compass and the fleur de lis!
Nordiques%20neu_zpscd2lcne5.png
Thank you for every comment on my work!
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Quebec looks great, but that's a lot of colors. Do shades like the fleur de Lis be navy and royal, and the copies be light and dark grey. Possibly a red outline for the logo? And I d put Seattle across the emerald, rather than above it. Just some suggestions, they are your logos, but I want to say it's a fantastic start. Great work

p65A9Ts.png

 XEK7sAn.png

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not a fan of quebec. you basically just took the fleur de lis and the compass, and mixed them together with crazy colors. spend just a tad more time on these, research the city, the sports teams, what an emerald looks like, look through the host site in the nhl section and look at all of the great traditional, logos, draw them out on paper first, and if you dont like it try it again. its all part of making the best concept as possible

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@TRoyConcepts: Yes they are, the emerald's color is taken from the city's flag what is as they describe it an emerald one's. It's a unique color in the NHL and I thought this would fit in, as there are also emeralds going more into a blueish (but I have to agree to you, in the first moment emeralds are green!)

@flyersfan: You're right, too many different colors there, I tried it, but with a red outline it was heavy to look at, so here's a bit of a redesign based on your suggestions for the Nordiques, Seattle coming later

Nordiquesneuredesign_zpslxpcovgl.png

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Hey man welcome! It's cool to see somebody in Bavaria making concepts for NHL teams. My advice: it would be nice to see the Emeralds with a green gem and blue accents. For the Nordiques you should stick with red white and blue.

 

 

 

 

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@TRoyConcepts: Yes they are, the emerald's color is taken from the city's flag what is as they describe it an emerald one's. It's a unique color in the NHL and I thought this would fit in, as there are also emeralds going more into a blueish (but I have to agree to you, in the first moment emeralds are green!)

I think this would even look better and be even more unique. You can't go around with a Emerald moniker and have the logo not green.

plentyofcolour_emeraldpantone.jpg

usbnr3E.png     QrRvhzH.png     u0rDbga.png

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Seattle's flag is described as teal blue-green (mostly blue, to my eye), representing Puget Sound, not emeralds. Apparently, it was created for the 1990 Goodwill Games and only three copies were ever made, but it does contain an S symbol with Chief Seattle (based on the city seal) that might fit as a secondary.

The 'brilliant' gem cut you have used is far more common for diamonds. Emeralds are more often cut in a rectangular 'emerald' cut shown on the left side of the image.

197px-Flag_of_Seattle.svg.pngBeryl_emeralds_cut_XH.jpg

I have long proposed a Québec Nordiques logo based on the compass rose, noting that the fleur de lis was often used on the rose to indicate North. I never came up with a satisfactory design myself, but there are some other excellent concepts of this elsewhere on this site.

compassrose-1606.jpg?height=413&width=25

Use the rules of heraldry for more effective sports logos! i.e. keep it simple, use good contrast...

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Firstly thank you to all of you!

@TRoyConcepts: As sportsherald proved you are right! So I used your color suggestion and it turned out to be better as I think:

Seattle%20finished_zpsfjuorl3w.png

@1insaneguy: How would you use the red? I couldn't find a proper way to get it into the design.. I hope you are satisfied with the Seattle concept shown above

@sportsherald: So I've fallen to a misinformation on the internet. Didn't think this could exist ;) I think a rectangular cut would be more static so I've chosen that... If there's a concept based on the fleur de lis and a compass on this site I'm really sorry and didn't know it!

The Seattle writing over the emerald will come soon

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Yea, at first I didn't like the emeralds Idea, but I think the issue is execution right now. Theres gotta be a way to make it look 3D like he said /\ and thats the only way I think this works. Also the S seems like its behind the emerald. Also I think I would fatten out the emerald a little. Like keep it as wide as it is, but squish it a little vertically - but that might just be me.

Similarly with the other logo. The execution could be better but the concept is actually solid. Keep working on it, I think personally I would change the colours - you can't go wrong with the fleur de lis, but I think I the compass thingy in the background would look better if it wasn't black and grey? I'm not sure. I can't quite put my finger on it, but I feel like the colour scheme isn't fully cohesive. Overall I actually really like the concepts as I think they are simple and solid.

Also if you want them to look cleaner you need to up the resolution a little bit.

Good luck, can't wait to see the updates.

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I think both of these have the potential to be pretty solid logo concepts. I'd agree with making the emerald more of a classic emerald green. Maybe have the center facets the suggested shade of green and your current color for some of the side facets of the emerald, that might help to give it a 3D effect and incorporate both colors which could work well together. The compass rose with the fleur de lis could be tough to crack but I think it could be done and end up real nice together. Like has been mentioned it could be good to reconsider the coloring for those. Keep at it though, you have the start of two real good concepts I think.

Sportslogo-Forum-Signature-2.png

 

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I think you could really make your emerald better, instead of thin white lines, give it bigger bolder shadows.make it look 3D.

+1

I think you should also attempt to work the typography into the logo in a more effective manner. Big improvement on the colour though.

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By using Red what I mean is that the Nordiques didn't use a lot of black in their old color scheme. They mostly used blue, white, and red. A bit of black would be OK to differentiate between old and new but try to stick to red.

 

 

 

 

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  • 2 weeks later...

Thank you for all of your responses! I'm sorry it's that late but I was busy writing exams..
With the Seattle logo I can't find a solution but for the Nordiques I tried sticking with the red:

Nordiquesneu_zpsg20oopoe.png

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Nice work. For the Nordiques, I have to wonder how that logo would look if the fleur-de-lis was white, I think that might look best on a blue jersey. And maybe try removing the black lines visible on the compass rose. White flour-de-lis and red compass rose on a blue jersey might look good. This logo has good potential!

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