8993 Posted October 2, 2015 Share Posted October 2, 2015 Best Western released their new branding today. This is the first major update to their look since 1993. Link to comment Share on other sites More sharing options...
neo_prankster Posted October 2, 2015 Share Posted October 2, 2015 The new one feels more like an icon for an app. The Fictional Story of Austus Link to comment Share on other sites More sharing options...
nash61 Posted October 2, 2015 Share Posted October 2, 2015 Fonts: YesLogo: No On September 20, 2012 at 0:50 AM, 'CS85 said: It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire. On February 19, 2012 at 9:30 AM, 'pianoknight said: Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy. POTD 5/24/12, POTD 2/26/17 Link to comment Share on other sites More sharing options...
-kj Posted October 2, 2015 Share Posted October 2, 2015 All of it: No. I mean, were they trying to look as generic as possible? I guess it's not all lower case, so it could be more generic, but still. At least incorporate the crown in some way. Also, that font's pretty annoying. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Burmy Posted October 2, 2015 Share Posted October 2, 2015 I think the crown should've stayed in place, possibly a subtle homage to their old logo. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted October 2, 2015 Share Posted October 2, 2015 The W is really giving me a Marriot M vibe, but (unless something has changed) they're not a Marriot brand.The logo and text look like they belong on toilet paper packages, or boxes of tissues. Link to comment Share on other sites More sharing options...
Burmy Posted October 2, 2015 Share Posted October 2, 2015 Saw this redesign by Julieta Felix somewhere...it would've been a SOLID one: Link to comment Share on other sites More sharing options...
JPDesign Posted October 2, 2015 Share Posted October 2, 2015 Ditching the crown was a terrible idea. It was their only identifiable attribute. Link to comment Share on other sites More sharing options...
sportstar1212 Posted October 2, 2015 Share Posted October 2, 2015 Saw this redesign by Julieta Felix somewhere...it would've been a SOLID one:I like that as well. It keeps the same idea, but brings it into the 21st Century. Would've been a way better route than what they went with. Link to comment Share on other sites More sharing options...
Quillz Posted October 2, 2015 Share Posted October 2, 2015 Fonts: YesLogo: NoExactly how I feel. Especially with the gradients. At least go flat. Link to comment Share on other sites More sharing options...
SiLeNt WaVe Posted October 2, 2015 Share Posted October 2, 2015 Woof. Link to comment Share on other sites More sharing options...
2001mark Posted October 3, 2015 Share Posted October 3, 2015 omg wtf is going on lately with logos? @2001mark Link to comment Share on other sites More sharing options...
hailstateunis Posted October 4, 2015 Share Posted October 4, 2015 The new one feels more like an icon for an app.An app from 2008, at that. http://www.hailstateunis.com Link to comment Share on other sites More sharing options...
ZionEagle Posted October 4, 2015 Share Posted October 4, 2015 Awful awful move. Now I'm going to cringe whenever I drive past one of their signs.I think they were trying to make it look modern but they ended up with "too modern"At the very least they could have kept the original colors. Getting rid of the iconic red crown was utterly pathetic.At least positioning the ugly font a little better might have helped slightly.Of course, I've seen many a worse logo in my area.For example.....Looks like it was done in MSpaint. "Winners never quit, and quitters never win." ~Vince Lombardi Link to comment Share on other sites More sharing options...
Morgan33 Posted October 4, 2015 Share Posted October 4, 2015 Yeesh, that's terrible. If it wasn't for the text, you'd never know it was a "Best Western' logo. Link to comment Share on other sites More sharing options...
KittSmith_95 Posted October 4, 2015 Share Posted October 4, 2015 The logo has all the badness to it a logo like this could have. The colour is too light, the gradient..... it's just a mess.But I'll admit I don't mind the new font. Link to comment Share on other sites More sharing options...
Quillz Posted October 5, 2015 Share Posted October 5, 2015 This logo strikes me as a one-week wonder, similar to when Gap attempted to rebrand. There wasn't really anything wrong with their old logo, and this one is just so bland and forgettable. Link to comment Share on other sites More sharing options...
BadSeed84 Posted October 5, 2015 Share Posted October 5, 2015 All their logo's had a crown until now, and now its gone for some generic looking gradient bw logo, bad, very bad.The wordmark/font I dont mind. Link to comment Share on other sites More sharing options...
Morgan33 Posted October 7, 2015 Share Posted October 7, 2015 Saw this redesign by Julieta Felix somewhere...it would've been a SOLID one:Perfect update right here Link to comment Share on other sites More sharing options...
Dynasty Posted October 8, 2015 Share Posted October 8, 2015 The emblem and the script don't look like they go together.Saw this redesign by Julieta Felix somewhere...it would've been a SOLID one:Give it a gold outline and you're golden. Link to comment Share on other sites More sharing options...
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