BrandMooreArt Posted November 3, 2015 Share Posted November 3, 2015 on BrandNew: http://www.underconsideration.com/brandnew/archives/new_logo_and_on-air_packaging_for_espn_college_football_by_loyalkaspar.php#.Vjkvh6Z3Y-8i'm one to adapt to these kinds of things fairly well and i can usually find some things a project like this brings that succeeds the previous version. i can't find anything i like about this new identity. this logo is not good in any way. it's styling and "personality" looks like something meant for Batman, MMA, or maybe something auto related.they killed all the pageantry of CFB. the warm autumn colors, the striped ball, the stadium rafters, college block lettering - you can practically hear the snap of the band's snare and crowd roar coming from that logo. this new stuff has absolutely nothing comparable to that. this belt buckle of a logo sucks - i can't explain it any more clearly than that, it just sucks.if there is one thing to like though, its the landscapes. they're cool. but the whole "voice" they have here with the music, type, color, texture - it all feels wrong. i feel like they spent a lot of time of creating the landscapes and said "lets make the logo edgy" and whipped it up in a day.i give it an F GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
sparkychewbarky Posted November 3, 2015 Share Posted November 3, 2015 The logo looks better "flat", without the extreme 3D bevelling....At least then, you can make out the 1/2 football shape. *The Battle of Seattle Link to comment Share on other sites More sharing options...
SmackNCheese Posted November 4, 2015 Share Posted November 4, 2015 Yeah i never really understood why they chose to outline the football in that shape. It just doesn't look good at all. Link to comment Share on other sites More sharing options...
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