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NHL shield in orange and black.


Almighty

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My guess is that they felt the league needed a sort of soft rebrand following the season-long lockout.

The reasons given for the change were to have the letters moving up ("to show progress") and to go with a silver and black colour scheme to call back to the Stanley Cup.

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This is gonna be one of those typical hockey-mythology things where five different people have five different explanations. I'm going to say the orange was for the Protestants in Toronto, now prove me wrong.

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

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James Norris had a relative with an embroidery business who had a surplus of orange thread.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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I heard it was orange because Lester Patrick dared them to. This was in retaliation to the NHL daring Lester Patrick to play goal for the Rangers.

On 4/10/2017 at 3:05 PM, Rollins Man said:

what the hell is ccslc?

 

 

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It's based on the old tradition of having oranges in Christmas stockings or for St. Nick's Day. Before the dawn of the modern food supply chain, the sight of an orange in winter was a special treat.

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The black in the logo represents the ferocity and intensity of hockey. The orange is indicative of the passion of our fans, and the 30 degree angle represents our 30 teams.

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Maybe since the league was multi-national, they didn't want to use RWB and appear too American, and they didn't want to use RW and appear too Canadian, so they just picked something neutral?

Or maybe since it used to be based in Canada, they didn't feel the need to pander like the US-based leagues do so they just went with what they thought looked cool?

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."

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Maybe since the league was multi-national, they didn't want to use RWB and appear too American, and they didn't want to use RW and appear too Canadian, so they just picked something neutral?

Or maybe since it used to be based in Canada, they didn't feel the need to pander like the US-based leagues do so they just went with what they thought looked cool?

The original CFL logo was noticeably devoid of national colours as well. Colouring a league logo with the national colour scheme seems to have originally been an American habit that we picked up on later.
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Maybe since the league was multi-national, they didn't want to use RWB and appear too American, and they didn't want to use RW and appear too Canadian, so they just picked something neutral?

Or maybe since it used to be based in Canada, they didn't feel the need to pander like the US-based leagues do so they just went with what they thought looked cool?

Yeah, i definitely think the orange and black is way cooler than the black and white (platinum) they use now, that to me looks like it was from the 1900´s , deprived of all color.

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Orange was chosen because it is a combination of red (both a color on the US and Canadian flags) and yellow (which is the color of the sun, which melts ice), and black, which represents what it's like to be standing in an arena with all of the lights off. It's to remind you that hockey, on a professional level in North America, is played indoors. Except for the Winter Classic and all of the other outdoor games. They're still trying to find a way to work that part into the logo.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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Orange was chosen because it is a combination of red (both a color on the US and Canadian flags) and yellow (which is the color of the sun, which melts ice), and black, which represents what it's like to be standing in an arena with all of the lights off. It's to remind you that hockey, on a professional level in North America, is played indoors. Except for the Winter Classic and all of the other outdoor games. They're still trying to find a way to work that part into the logo.

funny_picdump_644_640_27.jpg

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